Twitter is Not a Social Network

Alchemy of Change

Gideon Rosenblatt Follow me on Twitter RSS Feeds Home About Movement as Network « Thank you, Benoît Mandelbrot Keep Stretching… » Twitter is Not a Social Network That’s right, Twitter is not a social network. So, is Amazon a social network?

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? If you want more information try: Wikipedia – Parody Advertisements. Warning: May Make Advertising Agencies Cry. This type of anti-advertising has no redeeming virtues.

Trending Sources

Ripple: Social Network Influencers

Laurel Papworth- Social Network Strategy

Social Ripple Social Marketing. The main thing for me was to chat with Affiliate marketers about how social networks pass information around. You don’t need a big social network yourself. You only get out of your social network what you put in.

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth- Social Network Strategy

She stays on message – online communities are good, broadcasting spammy advertising is bad. They can advertise directly to you based on your personal information collected over years. Will be the second biggest revenue earner in the Social Economy. .

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool. Want to know how 11 million Australians will vote?

Understanding Users of Social Networks — HBS Working Knowledge

John Tropea - Delicious Social Network KM

HBS Home HBS Index Research & Ideas Understanding Users of Social Networks Published: September 14, 2009 Author: Sean Silverthorne Executive Summary: Many business leaders are mystified about how to reach potential customers on social networks such as Facebook.

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth- Social Network Strategy

Welcome to social media engagement! Social Media is Earned Attention. Hasn’t anyone noticed that Social Ads means that the Customer has right of Response? They don’t care that Businesses are allowed to advertise to them.

2013 56

Social Networking's New Global Footprint | Nielsen Wire

John Tropea - Delicious Social Network

RSS Contact Us Consumer Health Media And Entertainment Online And Mobile Politics Sports Social Networking’s New Global Footprint March 9th, 2009 Posted in Global , Media And Entertainment , Nielsen News , Online And Mobile | 26 Comments Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time, according to a new Nielsen report “ Global Faces and Networked Places.&#

2008 15

Understanding the difference between Forums, Blogs, and Social Networks

John Tropea - Delicious Social Network

Social Networks are like topic tables at a conference luncheon. Social networks allow members to organize around a person’s relationships or interests, rather that just focused on topic. poso.dk - om portable sociale netværk » Interessante links fundet d.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Economies of Social Scorecards. Trust and Social Scorecards.

Social Network Travel Logging

Governance in a Networked World

I thought it might be interesting to have a travel log (including an evolving network map) which starts with people we meet and then support this with the places that we meet, rather than the other way around. There is a connection to ‘Social Business’ here. Networks aren’t selective.

How social networks work: the puzzle of exhaust data :: Grant McCracken

John Tropea - Delicious Community

The network exists. The network is active. The network is flowing. A "newsflash"about my cat helps keep the network node called Grant McCracken fromblinking out. They will have never been restricted in their networks. Social Media.

2007 21

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Commercial Clients (Advertisers) pay to display their ads to the readers. The New Fourth Estate is Social Media.

List of "White Label" or "Private Label" (Applications you can Rebrand) Social Networking Platforms

John Tropea - Delicious Social Network

Social Networking goes mainstream I was recently asked by a buddy to name off some social networking platforms that could be branded or changed as needed (that’s where that term ‘white label’ has come from). You decide if the network is private or public.&#

2007 20

Enterprise: List of 40 Social Media Staff Guidelines

Laurel Papworth- Social Network Strategy

Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. Intel Social Media Guidelines [link].

Facebook Has Its Cake and Eats It

Online Social Networking

Consider this: When you advertise, you’re paying for the privilege of increasing Facebook activity. You’ll even bid against other advertisers for that privilege. Please prepare, dear reader, for a small dose of cynicism.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth- Social Network Strategy

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Social media Donations it works for Wikipedia. Different types of Social Networks (3).

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth- Social Network Strategy

Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Create an Ad, evaluate different types of advertising on Facebook, and what works best for your customer.

2012 83

KFC Gayest Chicken Parody – #ChickFila

Laurel Papworth- Social Network Strategy

CEOs don’t speak up, advertising is pushing product not brand equity. As we enter into the social economy, we learn that those that stand for nothing fall for anything (Alexander Hamilton) and that is not what your consumer wants from you.

2012 85

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth- Social Network Strategy

Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. Unless bored or hoping to catch up with some peers, they offer little more than advertising as engagement.

2012 82

Social Networking World Forum

Laurel Papworth- Social Network Strategy

When I grow up, I want to go to a social networking forum like this one in California (9-10 November) -. Show highlights include: Two day conference dedicated to Social Networking. Read more… Steve Patrizi, VP Advertising Sales And Operations, LinkedIn.

Social Networking More Popular Than Email

John Tropea - Delicious Social Network

The far-reaching study also explored a number of other trends within the social networking space. As has been reported elsewhere, Facebook’s fastest growth demographic is older users – the social network tacked on 12.4 MySpace remains the most profitable social network, generating an estimated $1 billion in revenue versus $300 million for Facebook in 2008. Well, I think that's very possible as social networking sites today are growing like mushrooms.

The HBR List 2009 - How Social Networks Network Best - Harvard Business Review

John Tropea - Delicious Social Network KM

Details How Social Networks Network Best by Alex Pentland The humble bee has much to teach us about the flow of information in our own organizations. Bees, like human beings, are social animals,and evolution has provided them with elegant approaches to group decision making. Delving deeper into the communication networks of several organizations illuminated the links between productivity and information flow even more.

KFC Potholes and Social Network Spotlights

Laurel Papworth- Social Network Strategy

Kentucky Fried Chicken offer to fix potholes in exchange for graffiti - err sorry - advertising on the hole covers. There is a danger on social networks that sell spotlight advertising of the same kind of backlash. Advertising is branding and expression of the company.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth- Social Network Strategy

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system.

Freelancer – $25k in Australian social media competition

Laurel Papworth- Social Network Strategy

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. Word of mouth, social media, tell a few people.

Australia Job: Social Networking Guru

Laurel Papworth- Social Network Strategy

Online Marketing & Social Networking Guru. Build our Social Networks. High-level experience with Facebook, Twitter and other social networking media. Develop and implement creative, Online Marketing strategies including all channels of Social Networking, email, promotional ideas, advertising & blogs. Australia Job: Social Networking Guru is a post from: Laurel Papworth- Social Network Strategy.

Happiness is contagious in social networks - CNN.com

John Tropea - Delicious Social Network

This network from 2000, colored for average mood, shows yellow as happy, blue as sad, and green as in-between. New research shows that in a social network, happiness spreads among people up to three degrees removed from one another. Watch more on how happiness spreads » Sadness also spreads in a network, but not as quickly, the researchers found. This reflects the total effect of all social contacts. Social ties also affect obesity. Home World U.S.

Social Intranet: Open Atrium social network for internal use

Laurel Papworth- Social Network Strategy

I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Social Intranet Open Atrium. Twitter: Social StoryTelling (14).

Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

Online Community Strategy

As I mentioned in my kickoff post to “ Network Thinking “, there are really five core questions to frame your community strategy: WHO are your customers? What types of marketing and advertising would members find acceptable? Are you “Member Shy”?

2016 28

How Procter & Gamble Got Employees to Use Social Networking at Work - CIO.com - Business Technology Leadership

John Tropea - Delicious Social Network KM

Subscribe to Careers Subscribe to ERP APPLICATIONS CLOUD COMPUTING DATA CENTER MOBILE NETWORK SECURITY VIRTUALIZATION Drilldowns APPLE CAREERS DEVELOPMENT MICROSOFT OUTSOURCING WEB 2.0 Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. To read more on this topic, see: ITs Role in Collaboration and Innovation at Procter & Gamble and Social Networking at Work: Fear Not Facebook, MySpace and Bebo?

Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth- Social Network Strategy

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!)

34 More Ways to Build Your Own Social Network

John Tropea - Delicious Social Network

Conspicuously missing from that round-up were many additional companies that specialize in the creation of social networks. I was able to test the products first-hand by creating social networks from scratch and for free using online wizards and tools. But we were able to test many of the launched social networks that actually use these solutions, and we also interviewed several of the companies. elgg a solution for educational networks.

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook

Laurel Papworth- Social Network Strategy

But whether you like the concept of “shared shopping&# or not, a type of social network is springing up where the members share what they have bought and how much and so on… Facebook Beacon. is a bust – Advertising doesn’t work (5).

Bioteams develops unique Social Media Impact Forecasting Simulator

The Bumble Bee

I am pleased to announce the development of a unique Business Social Media Impact Forecasting Simulator which provides a simple but scientific approach to developing clear and credible forecasts of the impact including financial benefits of social media campaigns before they are undertaken.

The Next Social Network: WordPress

John Tropea - Delicious Social Network

GigaOM GigaOM Earth2Tech jkOnTheRun NewTeeVee OStatic TheAppleBlog WebWorkerDaily Jobs Live Events About Contact All Posts Web Broadband Infrastructure Mobile Voice Briefings Archives The Next Social Network: WordPress Anne Zelenka | Tuesday, December 11, 2007 | 3:45 PM PT | 198 comments Could open-source blogging platform WordPress serve as your next social networking profile? The next hot social network might just be built out of blogs.

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth- Social Network Strategy

You may not place a Fan Box widget in an advertisement. If you display advertising on your Page, Section 11 of this Statement also applies to you. Don’t build your network hub on Facebook – use it as a spoke. is a post from: Laurel Papworth- Social Network Strategy.

10 Types of Widgets for Your Blog or Website

Online Social Networking

Today, I list 10 types of website widgets that can enhance your site: Community Building - I use both Google Friend Connect and Facebook fan page widgets here on Online Social Networking. Social Networking - Social widgets encourage visitors to connect with you on Twitter , Facebook , BlogCatalog , MyBlogLog and other social bookmarking and social networking sites. How much do you know about website widgets?

Social Networks: Ad Spend to reach $2b in 2010

Laurel Papworth- Social Network Strategy

Just a quick note on a prediction regarding Advertising revenue and online communities: An old article via Marketing Vox but worth watching to see how close they get next year: Ad Spend on Social Networks to Reach $2B in 2010. social-networking sites in 2007 is expected to reach $865 million, up from $350 million in 2006, and will surpass $2 billion in 2010, according to eMarketer. Ad spending on social-networking sites will reach $2.15