List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? If you want more information try: Wikipedia – Parody Advertisements. Warning: May Make Advertising Agencies Cry. This type of anti-advertising has no redeeming virtues.

Networking or Marketing: How to Escape the Advertising Trap and Get Real

Partnering Resources

Walking the Line between Networking & Advertising. The problem is that there is a big difference between developing genuine networks and advertising. When I send out a tweet about a new report I’ve created, I’m advertising.

2013 222

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

Facebook Advertising and Sentiment. It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products. Facebook Advertising as a Free Marketing Tool.

How Leadership Is Critical In Content Marketing

Ken Carroll

Leadership is critical in content marketing. Because there simply is no content marketing without the leadership to drive it. As content marketers, you and I must think and act from a leadership perspective if we are to impact on the world. Leadership for content marketers

2017 116

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook

Laurel Papworth- Social Network Strategy

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook is a post from: Laurel Papworth- Social Network Strategy. is a bust – Advertising doesn’t work (5).

Social media 40% of Jetstar’s marketing budget

Laurel Papworth- Social Network Strategy

But important news – not the first time we’ve seen this but it’s been ages since say, the Pepsi announcement: Jetstar has announced it will direct 40% of its marketing budget to social media. “We’ve is a bust – Advertising doesn’t work (5).

Market 207

Australia Social Media: Chris Brogan – Marketing Now

Laurel Papworth- Social Network Strategy

How to use Social Media and Online Marketing to reach customers directly, and keep them. Never before has Australia hosted such luminaries in the field of social media and new marketing. This is the first ever two-day event dedicated solely to social media and online marketing in Australia. Don’t miss this opportunity to learn about the fastest growing trends in marketing today. We also relied on advertising which we bought, and direct mail.

The Time for Agile Marketing

Ant's Eyeview Blog

Today’s marketer lives in very interesting times. At the same time, many marketers also feel they are fighting internally against status quo operation – and the legacy of the traditional marketing “campaign.”. The time for Agile Marketing is right now.

Rethinking Marketing - Harvard Business Review

John Tropea - Delicious Community

Details Magazine Buy Reprint Idea in Brief > January–February 2010 Rethinking Marketing by Roland T. He identifies which broad market segments to target, sets prices and promotions, and plans mass media communications.

Top 10 Reasons for Social Marketing

Online Social Networking

Even today social media remains a mystery to most marketers. In the minds of most retailers and marketing executives, social media consists of teens messaging on Facebook , sharing pics on Flickr , writing in their blogs or tweeting all their doings on Twitter. Coming from the conventional marketing world myself and looking back to my first impression of social media, I can appreciate the retailing and B2B marketing establishment’s legitimate skepticism.

COI: Cost of Inaction United Breaks Guitars

Laurel Papworth- Social Network Strategy

billion dollars market cap when Engadget blogged something negative withing minutes of the blog post. United Airlines broke a guitar.

Costs 252

Copyright – Social Media SAVES your IP from plagiarists

Laurel Papworth- Social Network Strategy

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. User generated advertising: Facebook stalker and Social Media consultants (1).

Blog Cases from 2005: Renee Blodgett on Cimmunications and Marketing

Portals and KM

It provides strategic consulting on social media, viral marketing, communications and branding for global companies, executives and startups. Sell advertising?   As communities expand as the result of blogs, a whole new paradigm of communication opens up and along with it marketing opportunities. This is another in a series of case studies from people I interviewed in 2005 about their blogging efforts.

2005 116

auDA misuse of power?

Laurel Papworth- Social Network Strategy

I’m guessing that auDA will ignore “positive&# brand sites by customers and only enforce those that have the temerity to use the web for marketing against a brand. is a bust – Advertising doesn’t work (5). I registered

2010 217

How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth- Social Network Strategy

They don’t care that Businesses are allowed to advertise to them. This guy at btbmedia has no idea about social media so the points he makes are very traditional marketing. I would say in todays market that is short term gain for long term damage but I guess time will tell.

2013 283

AFL: Fans help not hinder!

Laurel Papworth- Social Network Strategy

Tags: Anti Marketing Australia Online Communities Sport anti advertising anti-PR anti-branding blogs social media social networks afl contestedfooty deakin james rose monash the age the real footy

2009 182

Predicted Increase in Social Media Marketing in 2009

Portals and KM

As the economy stays down it is nice to see that social media marketing, including blogs, is predicted to increase in 2009 according to Online Media Daily – see Social Media Wins In Marketers' '09 Plans. Marketers are directing their 2009 budgets toward content, custom media and social media initiatives, according to a new study from online marketing resource and vendor-matching tool Junta42.

2009 100

Facebook Has Its Cake and Eats It

Online Social Networking

Consider this: When you advertise, you’re paying for the privilege of increasing Facebook activity. You’ll even bid against other advertisers for that privilege. Please prepare, dear reader, for a small dose of cynicism.

Stark realisation: I no longer depend on Google to find stuff - Alex Campbell's advertising, culture and politics blog

John Tropea - Delicious Social Network

ALEXS CULTURE//ADVERTISING BLOG Stark realisation: I no longer depend on Google to find stuff Today I had a stark realisation: I no longer depend on Google to find stuff. Each post I read broadened my knowledge of various markets, ideas, and issues.

Blogs Still Matter for Social Media Marketing in 2009

Portals and KM

Chris starts with this, “As the number of social networkers and Twitter-ers continues to grow, advertisers and marketers often find themselves employing tactics such as setting up a “Fan-page” on Facebook, posting tweets on Twitter or developing applications to attract consumers to their brand. But all of these tactics ignore a critical player in the online marketing game—blogs.”. A blog can be the foundation for a social media marketing campaign.

2009 100

Marketing & Online Communities: Podcast Previews

Online Community Report

Bryan Person of LiveWorld conducted podcasts with two of our session leads for the upcoming Marketing & Online Communities conference. Heather Gold gives her take on "conversation", and what it means for marketing to speak with a human voice.

At War: It’s the little things

Laurel Papworth- Social Network Strategy

Up until now they haven’t done any TV advertising at all so I have no idea if this is the kind of thing they would like. Tags: at war social media Online Communities social networks trader joes anti advertising brandjacking anti-PR Anti Marketing anti-branding It’s the little things that set off customers into becoming anti -brand vigilantes. laughs* This guy was taking a video outside Trader Joes, an American assorted goods store, by the look of it. :

2009 133

podcast - zombie marketing - sean howard & katie chatfield

Engineers without Fears

Join Sean Howard , Katie Chatfield & myself for a discussion of: Zombie Marketing. I don't know much about marketing by Sean & Katie do. podcasts katie chatfield zombie marketing sean howardDownload the mp3.

Australia Toyota Yaris social media campaign Downfall

Laurel Papworth- Social Network Strategy

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. Or put it this way: social media becomes social advertising, a completely different kind of relationship. Ah well, we get the advertising future we deserve.

8 Great Choices for SPAM Free Promotion

Online Social Networking

With this article, I’m delivering on the promise I made last week to discuss marketing channels you can use to promote yourself or your business — without resorting to spam. Online, free advertising attracts people without money and spammers, although you may get good results with Craigslist. Offline advertising includes newspapers, magazines, direct mail, radio, television, offline directory listings and billboards.

2009 56

Reputation Annihilation in Social Media

Laurel Papworth- Social Network Strategy

Tags: social media Online Communities social networks vizedu AIG company karma anti advertising anti-PR blogs Anti Marketing anti-branding

Freeview Fiasco and Robin Parkes interview

Laurel Papworth- Social Network Strategy

We weren’t making things crystal clear but what we didn’t want to do is go to market with information until we were positive about what we were delivering.”. Tags: Anti Marketing Australia Media Online Communities TV anti advertising anti-PR anti-branding social networks I’m always interested in Film and TV - and we had an interesting discussion the other night on the social network, Twitter about EPG (Electronic Program Guide).

2009 133

Marketing & Online Communities 2008: A Report Back

Online Community Report

The Marketing & Online Communities conference was held last Wednesday at the Tribeca Grand in New York. We had a fantastic lineup of folks representing top agencies, brand marketers and online communities.

2008 46

Kyle Sandilands, Sponsors and Hypocrites

Laurel Papworth- Social Network Strategy

Don’t advertise on Kyle Sandilands shock-jock radio show and then expect him to behave. And if you don’t agree with their values don’t advertise with them at all - don’t wait for it all to blow up and THEN get rewarded with a “good citizen” badge.

2011 285

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. Advertising used to be so polite. social media brand wars campaign Marketing trolling trollmarketing Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world.

2014 282

Website Widgets and Ads Raise Privacy Issues

Online Social Networking

They tend to make interacting, marketing and web site tracking easier and more fun. Marketing Experiment Gone Wrong. Once an advertiser obtains an IP address, they may obtain more sensitive information as well. Website widgets are commonplace in the world of social media.

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Be the Magazine, not the Advertisement. Then you are an advertisement channel, not a content channel. Facebook social media Social Media Business channels engagement improve Marketing social objects status updates tips Twitter

2013 284

10 Ways to Promote Ning Networks

Online Social Networking

In 10 Ways to Brand and Market on Ning Networks , I examine a variety of Ning network features that are useful for promoting yourself or your business. Classified Ads - Craigslist and other advertising sites can drive traffic to your Ning network. Business Cards and Fliers - Experiment with offline marketing, as well. Tags: Networking and Marketing Strategy Ning Sites SPAM Search Engines Widgets advertising Marketing Ning Ning social network SEO

Ning 47

10 Types of Widgets for Your Blog or Website

Online Social Networking

Advertising - Widgets from Google Adwords , ad networks and retailers such as Amazon help you generate income from you blog or other website. Tags: Blogging Networking and Marketing Strategy Widgets advertising Measurement and Tracking social bookmarking social networking How much do you know about website widgets?

Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)

John Tropea - Delicious Community

Over 100 vendors in this commodity market Many an entrepreneur has realized this community opportunity, when I started to cover this market there were 8 vendors on my list, today the space now boasts 100 vendors and it continues to grow.

Wrap Up of 2nd Annual Community Manager Day: Voices Around the World #CMAD « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

John Tropea - Delicious Community

View Comments [link] Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » Wrap Up of 2nd Annual Community Manager Day: Voices Around the World #CMAD [.] Web Strategy by Jeremiah Owyang | Social Media, Web Marketing [.]

2011 79

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth- Social Network Strategy

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Why not, when using Facebook to collect details, advertise on Facebook? Poor ol’ thing… Do your campaigns fit in with your marketing strategy?

Webinar - Online Communities: Surviving & Thriving in the Economic Downturn

Online Community Strategy

Christopher Kenton is founder and CEO of the enterprise social media SaaS startup SocialRep, and cofounder and consulting partner at MotiveLab a social media marketing agency. With an extensive background in strategic marketing and software development, Chris specializes in market development, competitive positioning, marketing effectiveness and measurement, with a special emphasis on marketing technology and social media.

KFC Gayest Chicken Parody – #ChickFila

Laurel Papworth- Social Network Strategy

In a politically correct world, marketers fail to address fundamental value issues such as where do you stand ? CEOs don’t speak up, advertising is pushing product not brand equity. How often do you see that in advertising or marketing in general (not sports marketing) ?

2012 200

Twitter Stats Defy Measurement

Online Social Networking

One of several areas responsibility at IDT was analyzing advertising tracking data, partly in order to evaluate each advertising purchase, and partly to in order to determine the net value of each customer (after factoring out the cost of acquiring that customer). Given our level of sophistication, tracking the new customers by marketing channel should have been straightforward. Everything defies measurement and tracking. Everything, really. Try recording your food intake.

Going Beyond Social Media

Online Social Networking

Not only social media but search engine optimization , press releases , email marketing — and even advertising — all figure in my web strategy. Our company represents luxury watch brand Ferragamo Timepieces in the US and Caribbean markets.

Green Chameleon » Stories, Spin and the Loss of Intellect

Green Chameleon blog articles how-to guides events publications book videos about Stories, Spin and the Loss of Intellect I was watching this advertisement for Adidas in the cinema the other day and reflected on how pervasive storytelling has become.

2008 151

Freemium Revenues: Social Media Business Podcast

Laurel Papworth- Social Network Strategy

And what is free stuff anyway – marketing? advertising? Advertising versus Free/Premium subscriptions. LinkedIn, in October 2009 had over 50 million members (plus 385 staff) $75-100m – 1/4 from advertising.