Networking or Marketing: How to Escape the Advertising Trap and Get Real

Partnering Resources

Walking the Line between Networking & Advertising. The problem is that there is a big difference between developing genuine networks and advertising. When I send out a tweet about a new report I’ve created, I’m advertising.

2013 168

What Not to Do When I Ask You to Consider Advertising on Our Community

Managing Communities

I am looking for advertisers. The online store that you work for is one of those I find and I contact you. photo credit: Miala Role playing time! I manage a good sized community around a particular niche. So, I identify some online stores that sell products to the people who comprise my community’s audience. I [.]. Humor

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool.

Stark realisation: I no longer depend on Google to find stuff - Alex Campbell's advertising, culture and politics blog

John Tropea - Delicious Social Network

ALEXS CULTURE//ADVERTISING BLOG Stark realisation: I no longer depend on Google to find stuff Today I had a stark realisation: I no longer depend on Google to find stuff. Im Alex and I work in advertising in Sydney, Australia.

Copyright – Social Media SAVES your IP from plagiarists

Laurel Papworth- Social Network Strategy

Realising that contacting the lawyers would result in astronomically high legal fees that she simply couldn’t afford ($40,000 for court expenses), HiddenEloise instead took to her blog , accusing Paperchase of plagiarism, and asking readers to contact the stationery firm directly.

8 Great Choices for SPAM Free Promotion

Online Social Networking

Legitimate promotion alternatives fall primarily into these basic categories: Advertising - Expect to pay — unless you prefer getting marginal results, running around town, lurking in parking lots and posing for security cameras, all while schlepping around stacks of flyers and carefully avoiding people you know. Online, free advertising attracts people without money and spammers, although you may get good results with Craigslist.

cRaggy 2018: design, feedback & reflections

Learning Alliances

Advertise the cRaggy dataset two weeks before the conference; encourage everyone to participate. Entries have contact info, github link. Three submitters contacted to give lighting talks.

2018 130

Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

Online Community Strategy

That fear could be rooted in the inability to have meaningful interaction at scale, the overhead associated with regular contact, or the lack of an evolved organizational culture that encourages this type of interaction. What types of marketing and advertising would members find acceptable?

2016 74

#openedMOOC: CC licenses

Jenny Connected

I also mentioned that I sometimes get contacted with a request for use of a photo – usually by a tourism agency wanting to advertise their holidays. Surely if they wanted to use a photo of his work, they should contact him.

2017 130

Facebook Course – Sydney – February 2017

Laurel Papworth- Social Network Strategy

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Please contact us if you have accessibility requirements.

2017 152

Homeschooling in the Netherlands: how to start networking

Mathemagenic

To learn about homeschooling from the first-hand experiences and to make sure your kids have contact with other homeschooled kids, you need to network first. Home education community in the Netherlands is small and a lot of knowledge sharing happens via personal contact or in relatively closed groups, both online and offline. Also, since there are kids involved, homeschooling events and local groups are not often advertised in public.

2016 138

Clustered Networks Spread Behavior Change Faster | Wired Science | Wired.com

John Tropea - Delicious Social Network

They couldn’t contact their buddies directly, but they could see how their buddies rated content on the site, and could receive e-mails informing them of their buddies activities. Wired Home Subscribe Sections Cars 2.0

Online Community Building Strategy: Nancy White On Networks, Groups and Technology Choices

John Tropea - Delicious Community

read more January 4, 2008 Social Media: Insights Into Seesmic Bottom-Up Approach, Community And Advertising Opportunities Last night I tried to catch some of the action going on at Seesmic, one of the most innovative and promising new web services out there. Print this article August 5, 2009

Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

Online Community Strategy

That fear could be rooted in the inability to have meaningful interaction at scale, the overhead associated with regular contact, or the lack of an evolved organizational culture that encourages this type of interaction. What types of marketing and advertising would members find acceptable?

2016 46

Will Mobile Devices Usher in a Renaissance in Local News?

Alchemy of Change

Google has made a killing in “ contextual advertising ,&# which today takes the form of Google’s AdSense technology looking at the words on a web page in order to determine why a user is there and then mapping that topical context to appropriate ads.

Mobile 164

Bioteams develops unique Social Media Impact Forecasting Simulator

The Bumble Bee

It is possible to profile campaigns over time to allow build-up periods and to tailor channel response rates, for example, to allow for seasonality and other temporary factors such as advertising campaigns. For further enquiries contact ken.thompson at Bioteams.com.

2012 127

Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Influence

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

2006 35

Wanted: Knowledge Assets – Dead or Alive?

Chris Collison

And there’s a “connectivist” school of thought which seeks to turn information into an advertisement for a conversation with the source. There have been a few threads on LinkedIn KM groups on the topic of “knowledge assets” recently.

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

Commercial Clients (Advertisers) pay to display their ads to the readers. From Mumbrella : But to recap, it’s a “freemium” model – enough free content to hang on to advertising revenue; with the more exclusive, analytical and opinion stuff likely to be behind the wall.

Leftovers, thanks to McKinsey

Endless Knots

However, a recent publication from McKinsey quotes John Quelch, a Harvard Business School professor on the value of increased advertising in a downturn: "'Companies that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.'" Here's what worries me. Will Condé-Nast also take down Epicurious as a result of dropping Gourmet into the dispose-all?

2009 89

Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Influence

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

2005 35

Ants basically invented the internet | Grist

John Tropea - Delicious Network

Contact. Advertisement. Advertisement. Advertisement. advertise. contact. Skip to content. Skip to site navigation. Romney treats climate as a punchline. Hurricane Katrina caused a baby dolphin boom.

2012 57

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth- Social Network Strategy

Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Create an Ad, evaluate different types of advertising on Facebook, and what works best for your customer.

2012 140

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth- Social Network Strategy

You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Why not, when using Facebook to collect details, advertise on Facebook? is a bust – Advertising doesn’t work (7).

Do your Masters Thesis using Net-Map and travel to India

Net-Map Toolbox

The advertised master thesis seeks to document the change in the seed system, which encompasses the handling of the actual seed as well as the management of accompanying knowledge on the quality and requirements of different varieties. Please contact Dr. habil Martina Padmanabhan padmanabhan@umwelt.uni-hannover.de

India 98

Blogging as Reflective Practice on this Sunny Monday Morning

Michelle Laurie

Some of the work I do is feasible from a desk in Kathmandu, for other projects I’ve recommended colleagues to take my place and I hope to make new contacts in Asia and work with them on national and regional projects.

2013 202

Start a Content Business

Ken Carroll

In the meantime you can also contact me now, today and ask your questions directly.]. None of the growth required formal marketing or an advertising spend. If you need to know more about this, contact me. Or you sell access to your audience to some outside advertiser.

2014 127

Masterclass: The cultures of collaboration - Inside Knowledge

John Tropea - Delicious Community

New York, McGraw Hill Full contents Case study archive Subscribe now Request sample copy Advertise Other publications by Ark Group Copyright 1994-2005 Ark Group Ltd All rights reserved.

Freemium Revenues: Social Media Business Podcast

Laurel Papworth- Social Network Strategy

advertising? Advertising versus Free/Premium subscriptions. LinkedIn, in October 2009 had over 50 million members (plus 385 staff) $75-100m – 1/4 from advertising. I personally think that any social network that relies on traditional advertising for revenue is nuts.

June 2011: Social Media Course computer based

Laurel Papworth- Social Network Strategy

Perfect for Corporate, Small Business or the Hobbyist, this seminar shows you the power of Facebook for creating lists, advertising, managing Business Pages, and building your social network how you want to use it.

2011 130

Back to Basics: Want to Know What Your Community Members Need? Just Ask.

Online Community Strategy

What types of marketing and advertising would members find acceptable? Fear could be rooted in the ability to have meaningful interaction at scale, the overhead associated with regular contact, or the lack of an evolved organizational culture that encourages this type of interaction.

2010 46

Social Media City Rankings Are Out

Portals and KM

The data was mined from their database of business contacts. The top ten verticals were, in order: search engines – portals, advertising & marketing, banking, traditional media, and toys & games, HR & recruiting, IT, software, consumer electronics, and retail apparel. The NetProspex rankings are posted and I was pleased to see that my current town of Boston ranked fifth on the NetProspex list. The top four were, in order, San Francisco, San Jose, Calif.,

Collaborative Thinking: Legal Profession Explores The Value of Social Network Sites

Collaborative Thinking

Firms such as Linklaters, Allen & Overy, DLA Piper and White & Case are using the site to make contact with clients by offering them access to legal advice, precedents and updates, as well as networking facilities such as wikis and online chatrooms. Orrick is also using the site to advertise to potential new recruits.

2008 100

Competition – your social media promotion with CG Lawyers

Laurel Papworth- Social Network Strategy

Remember to provide your name as well as your business name and all your contact details. Please contact Cara in order to receive the password. is a bust – Advertising doesn’t work (6). Got an idea for how to hook up your social media efforts with CG Lawyers?

What a webinar can prove

Learning Alliances

I noticed how live face-to-face and continued online contact worked together. Advertising is an example of how we can be influenced when we are not mindful. On Monday I did a webinar for a group that Joitske Hulseboch and Sibrenne Wagenaar have been leading on social media for professionals in The Netherlands. I’ve posted the slides here. We had interesting difficulties with the audio side of the webinar.

2013 116

Wikia Open Sources Social Networking - Focused Networking Now Open to All - ReadWriteWeb

John Tropea - Delicious Social Network

Beyond that though, social networking features create more points of contact for users with a website and help populate the site with content far beyond what the sites owners or solitary users editing alone could put in.

Dotster Connect: All-In-One Social Networking Solution

John Tropea - Delicious Social Network

With Ning there is less advertising to deal with but here you are creating your own social network from the ground up using a tool that seems a little outdated in regards to its look and feel and doesn’t seem to be as interactive as Myspace, Facebook and others.

Friends Reunited is now free

Nancy White

Previously you had to pay £5 (or something similar) a year to be able to send messages to old school friends you had lost contact with. I suppose ITV, having paid £120 million for Friends Reunited in 2005, has realised that if there is a future for the site it is in selling advertising not subscriptions. Today I received an email from Friends Reunited that all their services are now free.

The Business of the Social Graph

Charmed Particles

One issue that I've been paying close attention to is the rise of the ' portable social graph ', which I'll define as the ability to extract metadata about who you connect with online - both listing your 'friends' and contacts, and potentially doing a traffic analysis on the communication within this network. They allow strong recommendation engines, targeted content (including advertising), and allow me to function better in an economy where attention is a scarce commodity.

2009 100

Predicted Increase in Social Media Marketing in 2009

Portals and KM

For the study, 42% of respondents were corporate marketers, 22% were traditional publishers/media, 19% were marketing/advertising agencies, 15% were custom publishers and 3% were association marketers. Contact me at iveswilliam@comcast.net As the economy stays down it is nice to see that social media marketing, including blogs, is predicted to increase in 2009 according to Online Media Daily – see Social Media Wins In Marketers' '09 Plans.

2009 100