Networking or Marketing: How to Escape the Advertising Trap and Get Real

Partnering Resources

Walking the Line between Networking & Advertising. The problem is that there is a big difference between developing genuine networks and advertising. When I send out a tweet about a new report I’ve created, I’m advertising.

2013 40

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool.

Trending Sources

Stark realisation: I no longer depend on Google to find stuff - Alex Campbell's advertising, culture and politics blog

John Tropea - Delicious Social Network

ALEXS CULTURE//ADVERTISING BLOG Stark realisation: I no longer depend on Google to find stuff Today I had a stark realisation: I no longer depend on Google to find stuff. Im Alex and I work in advertising in Sydney, Australia.

What Not to Do When I Ask You to Consider Advertising on Our Community

Managing Communities

I am looking for advertisers. The online store that you work for is one of those I find and I contact you. photo credit: Miala Role playing time! I manage a good sized community around a particular niche. So, I identify some online stores that sell products to the people who comprise my community’s audience. I [.]. Humor

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth- Social Network Strategy

Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Create an Ad, evaluate different types of advertising on Facebook, and what works best for your customer.

2012 83

Bioteams develops unique Social Media Impact Forecasting Simulator

The Bumble Bee

It is possible to profile campaigns over time to allow build-up periods and to tailor channel response rates, for example, to allow for seasonality and other temporary factors such as advertising campaigns. For further enquiries contact ken.thompson at Bioteams.com.

Will Mobile Devices Usher in a Renaissance in Local News?

Alchemy of Change

Google has made a killing in “ contextual advertising ,&# which today takes the form of Google’s AdSense technology looking at the words on a web page in order to determine why a user is there and then mapping that topical context to appropriate ads.

Blogging as Reflective Practice on this Sunny Monday Morning

Michelle Laurie

Some of the work I do is feasible from a desk in Kathmandu, for other projects I’ve recommended colleagues to take my place and I hope to make new contacts in Asia and work with them on national and regional projects.

2013 49

Active Lurkers – The Hidden Asset in Online Communities

John Tropea - Delicious Community

Active lurkers also include those who will contact the original poster through a different channel, like telephone, email, or perhaps a face to face meeting – in effect continuing the conversation outside of the visible public side of the community, but not outside of the community itself.

10 Ways to Promote Ning Networks

Online Social Networking

Here are 10 ideas for promoting the Ning networks to which you belong: Your Contacts - Send personalized emails to people you know. Classified Ads - Craigslist and other advertising sites can drive traffic to your Ning network. Tags: Networking and Marketing Strategy Ning Sites SPAM Search Engines Widgets advertising Marketing Ning Ning social network SEO You’ve created Ning networks or belong to Ning networks started by others. What next?

8 Great Choices for SPAM Free Promotion

Online Social Networking

Legitimate promotion alternatives fall primarily into these basic categories: Advertising - Expect to pay — unless you prefer getting marginal results, running around town, lurking in parking lots and posing for security cameras, all while schlepping around stacks of flyers and carefully avoiding people you know. Online, free advertising attracts people without money and spammers, although you may get good results with Craigslist.

Twitter is Not a Social Network

Alchemy of Change

There’s real advertising money in information broadcasting, so you can bet that Facebook will continue to encroach on Twitter functionality in the years ahead. First contact via Twitter, with deeper engagement on Facebook or LinkedIn.

Why Your Innovation Contest Won’t Work - Tim Kastelle - Harvard Business Review

John Tropea - Delicious Community

Contact Us. Advertise with Us. HBR Global Editions. Harvard Business Publishing: For Educators. |. For Corporate Buyers. |. Visit Harvard Business School. HBR Brazil. HBR China. HBR Germany. HBR Israel. HBR Italy. HBR Japan. HBR Poland. HBR Russia. HBR South Asia. HBR Taiwan.

2013 43

Work Together: 60+ Collaborative Tools for Groups

John Tropea - Delicious Collaboration

ContactOffice.com - Allows groups to share documents, calandars, contacts, and files. Huddle.net - Designed for collaborative work in the fields of PR, advertising, marketing, design and more. Famundo.com - Built for families or small groups to organize and share contacts, calendars, and projects. They also offer databases, tasks, calendars, contacts, links and other tools that work in a similar fashion.

The Case for Corporate Social Networking

John Tropea - Delicious Social Network KM

Interview about the birth and growth of the HR community

Joitske Hulsebosch

Remove advertising and promotions or remove spam and place jobs in the section for jobs. Sometimes things go out of hand with advertising issues, then I filter it out. Participants gain new insights, news and interesting facts and get new contacts.

2011 34

What Facebook Does to Kids' Brains - Technology - The Atlantic Wire

John Tropea - Delicious Social Network

Business Bachmann Was Not Blinded by a Lighting Test Technology It's Hard to Tell What Kind of Company Facebook Wants to Be Global Sales of Nightsticks Soar 7,000% on Amazon U.K.

2011 41

Understanding Users of Social Networks — HBS Working Knowledge

John Tropea - Delicious Social Network KM

But they also establish relationships with others to stay in touch with peers and to make new contacts. MySpace has a PR problem because its users are in places where they dont have much contact with people who create news that gets read by others.

Enterprise Collaboration Requires Critical New Skills

John Tropea - Delicious Collaboration

about us | research resources | contact us | advertise here Newsletter Latest News Features Interviews Product Reviews Web CMS Enterprise CMS Document Management Web Engagement Digital Asset Management Web Publishing Enterprise 2.0 Document Management DAM Advertise with us! Read more about us or learn how to advertise here.

CMS 24

Wanted: Knowledge Assets – Dead or Alive?

Chris Collison

And there’s a “connectivist” school of thought which seeks to turn information into an advertisement for a conversation with the source. There have been a few threads on LinkedIn KM groups on the topic of “knowledge assets” recently.

SharePoint: Is It Worth Using as a Collaboration Tool?

John Tropea - Delicious Collaboration

about us | research resources | contact us | advertise here Newsletter Latest News Features Interviews Product Reviews Web CMS Enterprise CMS Document Management Web Engagement Digital Asset Management Web Publishing Enterprise 2.0 Document Management DAM Advertise with us!

CMS 21

Teens Explain Why They Don't Care About Facebook Anymore

John Tropea - Delicious Social Network

Advertise. Contact. 27 Things Advertising People Know To Be True. Advertise. Contact. If you’re interested, contact us at partner@buzzfeed.com. politics. business. sports. ideas. entertainment. celebrity. music. fashion. rewind. animals. geeky. community. breaking. videos. longform. copyranter. Everything Non-Europeans Need To Know About Eurovision. The Amazing GIF You Can Control With Your Mind.

2013 33

On Twitter and in the Workplace, It's Power to the Connectors - Rosabeth Moss Kanter - Harvard Business Review

John Tropea - Delicious Social Network

Their personal contacts are often as important as their formal assignment. Their personal contacts are often as important as their formal assignment.

MOSS 43

Mobimii

John Tropea - Delicious Social Network

How To Friends Home Mobimii is a mobile application that lets you chat with all of your social network friends and IM contacts worldwide. Use it to get all the wallpapers, ringtones and screensavers that your phone can handle. You can also share pictures, video and other mobile content with your friends.

Blogging--It's Good for You: Scientific American

John Tropea - Delicious Collaboration

PRINT EDITION Advertisement Placebo Effect: A Cure in the Mind 1 minute ago Will the Recession Spark a Crime Wave? carbon emissions cap Reuters 5 hours ago Obama wins praise for renewables plan Reuters 7 hours ago VIEW ALL Advertisement ADVERTISEMENT How to Save New Brain Cells There's Something Queer about That Face Best chance to view Comet Lulin is here! ADVERTISEMENT

Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

Online Community Strategy

That fear could be rooted in the inability to have meaningful interaction at scale, the overhead associated with regular contact, or the lack of an evolved organizational culture that encourages this type of interaction. What types of marketing and advertising would members find acceptable?

2016 28

Freemium Revenues: Social Media Business Podcast

Laurel Papworth- Social Network Strategy

advertising? Advertising versus Free/Premium subscriptions. LinkedIn, in October 2009 had over 50 million members (plus 385 staff) $75-100m – 1/4 from advertising. I personally think that any social network that relies on traditional advertising for revenue is nuts.

Building Great Enterprise 2.0 Communities

John Tropea - Delicious Community

contact us. advertise here. advertise here. about us. research resources. Newsletter. Latest News. Features. Interviews. Product Reviews. Web CMS. Enterprise CMS. Document Management. Web Engagement. Digital Asset Management. Web Publishing. Enterprise 2.0. Web Optimization. Social Media. Web Development. Mobile. Front Page. All Topics. Full RSS Feed. Featured Products. Ektron Web CMS. Nuxeo Document Management. Get Featured! Software Directory. Web CMS List.

CMS 21

Collaboration Personas - A Novel Perspective on User-Centric Collaboration

John Tropea - Delicious Collaboration

contact us. advertise here. advertise here. about us. research resources. Newsletter. Latest News. Features. Interviews. Product Reviews. Web CMS. Enterprise CMS. Document Management. Web Engagement. Digital Asset Management. Web Publishing. Enterprise 2.0. Web Optimization. Social Media. Web Development. Mobile. Front Page. All Topics. Full RSS Feed. Featured Products. Ektron Web CMS. Nuxeo Document Management. Get Featured! Software Directory. Web CMS List.

CMS 21

The Number One Fear of Enterprise Social? Mutiny! - Forbes

John Tropea - Delicious Social Network KM

Advertising Information. Contact Us. Log in with your social account: Or, you can log in. or sign up. using Forbes. New Posts. +1 1 posts this hour. Most Popular. A Walk Down Silk Road. Lists. TVs Highest-Paid Actors. Video. Americas Richest Women.

2013 36

Ants basically invented the internet | Grist

John Tropea - Delicious Network

Contact. Advertisement. Advertisement. Advertisement. advertise. contact. Skip to content. Skip to site navigation. Romney treats climate as a punchline. Hurricane Katrina caused a baby dolphin boom.

The True Nature of a Social Intranet

John Tropea - Delicious Social Network KM

about us | research resources | contact us | advertise here Newsletter Latest News Features Interviews Product Reviews Web CMS Enterprise CMS Document Management Web Engagement Digital Asset Management Web Publishing Enterprise 2.0 Document Management DAM Advertise with us! Read more about us or learn how to advertise here.

CMS 15

Community Building: How To Create Your Own Social Media Network With Ning - Robin Good's Latest News

John Tropea - Delicious Social Network KM

Given that you can now smash together a social network in a few short minutes, it is easier than ever before to bring your site visitors into contact, and create a two-way communication stream between them and your content. Print this article | Read this article in: | IT | ES | March 6, 2007

2007 21

Nudge is given the elbow as economists move on to 'N squared' - Telegraph

John Tropea - Delicious Social Network

Accessibility links Skip to article Skip to navigation Advertisement Friday 21 January 2011 Telegraph.co.uk

What Makes A Successful Community Manager? - The BrainYard - InformationWeek

John Tropea - Delicious Community

Game Advertising Online. Advertising Contacts. Contact Us. Login | Register | Membership Benefits. COMMENTARY. WHITEPAPERS. SLIDESHOWS. VIDEOS. EVENTS. ABOUT. BRAINYARD COMMENTARY. ABOUT THE AUTHOR. Jamie Pappas. Jamie is Vice President of Social Media at AMP Agency , the leader in inspiring brands with integrated digital and. Read Full Bio >> See More From This Columnist >> SHARE. Facebook. LinkedIn. Stumble. Bookmark. Retweet. Reddit. Email. Print.

Collaboration Is Misunderstood and Overused - Andrew Campbell - Harvard Business Review

John Tropea - Delicious Collaboration

Contact Us. Advertise with Us. Harvard Business Publishing. |. For Educators. |. For Corporate Buyers. |. Visit Harvard Business School. HBR ON: iPhone. |. iPad. |. Kindle. -->. Follow HBR: Twitter. FaceBook. NewsLetter. LinkedIn. DIGITAL & MOBILE. Harvard Business Review. Sponsored by. Blogs. The Magazine. Books. Multimedia. Courses. Store. Most Popular. Topics. Topics. Change Management. Competition. Innovation. Leadership. Strategy. Skills. Emotional Intelligence.

2011 30

The Buddy System: How Medical Data Revealed Secret to Health and Happiness

John Tropea - Delicious Social Network

Wired Home Subscribe Sections Cars 2.0

Wrap Up of 2nd Annual Community Manager Day: Voices Around the World #CMAD « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

John Tropea - Delicious Community

CMS 21

Don't tell my mum I'm a community manager, she believes I play piano in a brothel - Bertrand Duperrin's Notepad

John Tropea - Delicious Community

Contact. NB : the title of this post is inspired by a book written by the advertising leader Jacques Seguela at the time the advertizing industry was in its early days and did not look very credible. The title was ‘Don’t tell my mother I’m in advertising, she believes I play piano in a brothel” In the last months I saw some contacts asking me things about the same concern. Bertrand Duperrin's Notepad About the author.

2013 11

The Four Tenets of the Community Manager

John Tropea - Delicious Community

I agree with Kevin’s post ([link] in that you can’t really manage a community and you shouldn’t be the single point of contact.

2008 41