Remove Advertising Remove Competitors Remove Employee Remove Market

Forrester's Bernoff and Schadler Provide Prescriptions for Empowered Employees

Portals and KM

The sub title is: “unleash your employees, energize your customers, and transform your business.” That is the proper sequence although your employees need to first listen to their customers as an initial step. The book introduces the term HEROs or highly empowered, resourceful employees.   These empowered employees can provide innovation in both how customers are engaged and how increased engagement can occur within the enterprise.

Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)

John Tropea - Delicious Community

Over 100 vendors in this commodity market Many an entrepreneur has realized this community opportunity, when I started to cover this market there were 8 vendors on my list, today the space now boasts 100 vendors and it continues to grow. Former LiveWorld employee.)

The Great Unbundling and Collapse of Local Newspapers

Alchemy of Change

If you detect a certain callousness in my tone, it is in no way directed at any of the tens of thousands of hardworking employees of local newspapers who lost their jobs in this wrenching industry collapse. Microsoft made several large bets in vertical markets like CarPoint in the 1990s.

2011 246

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth- Social Network Strategy

It’s going to hit the margin,&# says Peter Relan, executive chairman of CrowdStar, one of Zynga’s many competitors. Facebook for Market Intelligence/ customer reward. And at the centre of it will be the question: who will own the global currency markets?

Masterclass: The cultures of collaboration - Inside Knowledge

John Tropea - Delicious Community

How do employees attend to this sending and receiving in ways that are useful to the organisation? Are employees in your organisation aware of and using this distinction to best participate in relevant networks? Are key employees being rewarded so they dont want to leave?

News Updates (August 4, 2009)

Michael Sampson - Currents

The move will position Android as a competitor to Research In Motion's BlackBerry platform in the enterprise segment and is another measure of Google's lofty hopes for the the growth of the operating system. TANDBERG reported that 75 of its employees worked from home for a day, saving 100 hours of commuting time. Google released "Going Google", a marketing campaign to encourage people to drop Microsoft Office in favor of Google Apps. SharePoint is Core Infrastructure.

2009 89

Social Architecture (a manifesto) | Management Innovation eXchange

John Tropea - Delicious Community

In a world where information is no longer scarce, productivity is about connecting customers and employees in a different way. The same goes for projects: ownership demands for inclusion of employees into the creative process. Mind you: I did not say advertising.

What If Everything Ran Like the Internet?

How to Save the World

By contrast, the hierarchical organization that combines 2 five-person companies only increases its number of connections from 8 to 9 (and perhaps even fewer if some ‘redundant’ employees are let go after consolidation).

2013 102

How to Put the “Social” Back into Social Media

Leading Virtually

After all, it’s only a matter of clicks before your customer becomes interested in a competitor’s offerings on Facebook, Twitter, or other Web 2.0 Reducing the amount of advertising and re-tweets that aren’t directly relevant to your followers will reduce the noise.

How to Put the “Social” Back into Social Media

Leading Virtually

After all, it’s only a matter of clicks before your customer becomes interested in a competitor’s offerings on Facebook, Twitter, or other Web 2.0 Reducing the amount of advertising and re-tweets that aren’t directly relevant to your followers will reduce the noise.

Masterclass: The cultures of collaboration - Inside Knowledge

John Tropea - Delicious Community

How do employees attend to this sending and receiving in ways that are useful to the organisation? Are employees in your organisation aware of and using this distinction to best participate in relevant networks? Are key employees being rewarded so they dont want to leave?

List of "White Label" or "Private Label" (Applications you can Rebrand) Social Networking Platforms

John Tropea - Delicious Social Network

In Jan 2009 I’ve now published a Forrester Wave which segments the leaders that provide solution (service, strategy, and support) for enterprise class marketers (aka customer communities for the big brands). Satmetrics (Formerly Informative) “Marketing 2.0

2008 55

Instant Communities: List of companies that provide Web Collaboration Suites or Platforms

John Tropea - Delicious Community

iUpload “iUpload enables Internet-based business communities for the purpose of improving communications, enhancing customer relationships, driving sales opportunities and gathering marketing data.&# Web Strategy by Jeremiah » Welcome Marketing Profs Community!

2008 58

The Power Of Pull: Joi Ito And Yossi Vardi Have Pull, And So Can You (Book Excerpt)

John Tropea - Delicious Social Network

Only by trying to relieve angina did a researcher at Pfizer discover a remedy for erectile dysfunction later marketed as Viagra. The change instantly set Google apart from its primary competitors at the time, where the line between paid and free search results was unclear.

2010 77

Jive SBS Structure Best Practices, Part 1 » Connected

John Tropea - Delicious Community

This is because an emergent structure tends to reflect how people truly think about and interact about your organization’s people, business processes, functions, business units, competitors, products and services, etc.

Jive 51

HR Magazine - Exclusive: Google research heralds arrival of the human systems director

John Tropea - Delicious Collaboration

Employee benefits. By 2020 the workplace will be transformed by the sharing and development of ideas, according to a study of 3,500 employees, 100 HR managers and 100 IT managers across the UK, France, Germany, the US and Japan, conducted by the Future Foundation on behalf of Google. "It In the UK employees who are given the opportunity to collaborate at work are nearly twice as likely to have contributed new ideas to their companies. Advertising. Features. HR TV.

2011 34

The Enterprise Social Network, Auto-Generated And Visually Mapped

John Tropea - Delicious Social Network KM

Tech Gadgets Mobile Enterprise CrunchBase More Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch50 TechCrunch UK TechCrunch France TechCrunch Japan About Advertise Archives Company Index Contact Jobs Twitter CrunchBar Email RSS Subscribe: Download the TechCrunch 2008 Year In Review » The Enterprise Social Network, Auto-Generated And Visually Mapped 16 Comments by Mike Butcher on April 24, 2008 Making social networks work inside companies is a difficult task.

2008 29

What's Next After Knowledge Management? A Scenario

How to Save the World

And senior managers are too busy to spend much quality time with either employees or customers. As for the line employees, they usually have never been exposed to or taught about what goes on in other parts of the organization, or how managers make decisions. This is getting worse: The current generation of young employees are likely to work in 12 organizations in their careers -- not enough time to really figure out "the business of the business" in any of them.

How to Save the World

How to Save the World

As for the line employees, they usually have never been exposed to ortaught about what goes on in other parts of the organization, or howmanagers make decisions. This is getting worse: The current generationof young employees are likely to work in 12 organizations in theircareers -- not enough time to really figure out "the business of thebusiness" in any of them. Customers received printed marketing material from theorganization, and submitted their orders.

2009 39

Twelve best practices for online customer communities | Enterprise Web 2.0 | ZDNet.com

John Tropea - Delicious Community

Innovation marketplace Prediction markets Hype Identity Active Directory Google Accounts Identity 2.0 Far from the cynical marketing ploy that it can sometimes seem, customer communities often sprout up on the initiative of passionate customers. On CBSSports.com: Hottie Hall Of Fame ?

Google Wave (continued): The Conversation Becomes the Process, and Even the Product

How to Save the World

Marketing is, alas, not our strong suit. There is no marketing involved. Project director hand-picks team of employees. Marketing is assigned to do a survey of 20 closed-ended questions to assess needs and appetites for 5 proposed new products on a 10-point scale.

The Social Organization: Do Enterprises Have the Patience to Develop Communities?

John Tropea - Delicious Community

Events Examples News/Commentary Organizational Structure People Relationship Management Social Media Marketing Technology Web/Tech Archives February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 More.

2008 39

When online communities go to work | Enterprise Web 2.0 | ZDNet.com

John Tropea - Delicious Community

But, as we’re beginning to see with Social CRM , enterprise-class crowdsourcing, and prediction markets, there are now in fact workable ways for companies to engage and collaborate with large groups of people that greatly outnumber their workers.

A Practical Guide to Implementing Web 2.0 (aka Social Networking Tools) in Your Organization

How to Save the World

an unnavigable, unfathomable website from an advertising agency, profiled by websitesthatsuck.com. Think from the perspective of new employees -- what policies and procedures are they going to want to look up, and how can you make it easy to find them. Talk to your employees.

How to Save the World

How to Save the World

anunnavigable, unfathomable website from an advertising agency, profiledby websitesthatsuck.com Most corporate websites simply ported the sales and marketing materialthat used to be distributed manually to a flat website with abewildering array of pages, accessed through either frames ormenus.

2009 76

A sense of community: The role of CoPs in knowledge management - Inside Knowledge

John Tropea - Delicious Community

Finally, communities help new employees climb the learning curve through formal educational opportunities and informal mentoring. Likewise, Hawkins and Bond feel management approval for employee participation, particularly during working hours, is critical.

2007 36

At the Corner of Assertiveness & Cooperation: Collaboration > Trust Matters

John Tropea - Delicious Collaboration

The Trap of High Self-Orientation The Evolution of Capitalism Tiger, Tiger, Burning Trust Trust Lessons from a Turkish Rug Dealer Can You Differentiate Yourself from a Competitor in a Sales Presentation? Can Advertising Avoid Being Cynical? Whats the Markets T/E Ratio Lately? The Deeper Message of Financial Markets Volatility The Dark Side of Trust? Trust Tip 65: Refer Your Competitors What if You Played Music and Nobody Listened?

2010 30

Seven Steps to Graphing Your Facebook Strategy

John Tropea - Delicious Social Network

For developers and marketers interested in learning more, we’ll be covering these topics in depth next week in San Jose at Graphing Social Patterns , a conference on the business and technology of Facebook and social networking. These companies acquired millions of users by creating and marketing Facebook apps that spread virally through the Facebook user community via invites, notifications, the profile & the feed.

2007 39

How to Save the World

How to Save the World

anunnavigable, unfathomable website from an advertising agency, profiledby websitesthatsuck.com Most corporate websites simply ported the sales and marketing materialthat used to be distributed manually to a flat website with abewildering array of pages, accessed through either frames ormenus.

2009 46

How to Hit the Enterprise 2.0 Bullseye

John Tropea - Delicious Social Network KM

eHarmony advertises that its “patented Compatibility Matching System® narrows the field from millions of candidates to a highly select group of singles that are compatible with you. My question is: why would any competitor turn their back on this perfectly legal and acceptable performance booster? One company, for example, might want its employees to be able to blog, while another wants no such thing.

2007 33

The ties that find

John Tropea - Delicious Social Network KM

eHarmony advertises that its “patented Compatibility Matching System® narrows the field from millions of candidates to a highly select group of singles that are compatible with you. My question is: why would any competitor turn their back on this perfectly legal and acceptable performance booster? One company, for example, might want its employees to be able to blog, while another wants no such thing.

2007 28