How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Do you advertise on the TV or the iPad?

Collaborative Thinking: Social Media: Sometimes Its All About The Contest

Collaborative Thinking

Collaborative Thinking Perceptions on collaboration and social software by Mike Gotta « Decentralized Co-Creation of Value | Main | SproutBuilder: Making Widget Creation Easy » January 31, 2008 Social Media: Sometimes Its All About The Contest Interesting to see where this blend of brand, advertising, community and gaming annd converge via social media: Votigo is an Oakland, Calif.

2008 100

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth- Social Network Strategy

I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. AGENCY CONCEPT Use Organisation money to pay agencies to come up with campaign instead of community.

2012 285

Facebook Course – Sydney – February 2017

Laurel Papworth- Social Network Strategy

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version.

2017 154

June 2011: Social Media Course computer based

Laurel Papworth- Social Network Strategy

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tools which the student can continue to use after the course. Learn how to integrate Facebook and Twitter into your website and your overall strategy.

2011 169

5 Last-Minute Fundraising Tips

Hildy Gottlieb

And while I blogged our goals and budget last week, we are learning that doing a campaign with just a week’s notice leaves little time for blogging our strategy. (It Will the video work as a general introduction piece, beyond this campaign?

2010 83

Collaborative Thinking: From Star Power To Network Power

Collaborative Thinking

Sounds simple - but organizations needs to take the time to observe and learn how to interact with the audience and become a participant of sorts to avoid being perceived as a traditional marketing campaign. Advertisers appear to agree, and not just resorts and makers of ski gear like Head. And some resorts are spending as much as $50,000 for campaigns that interact more directly with members by using features such as mobile blogging widgets and RSS feeds.

2008 100

Grimly Letting Go of the Old Story

How to Save the World

Then they discovered that whitewashing, greenwashing, and lies in their advertising and PR were more effective and cheaper. cartoon by David Sipress from the New Yorker.

2014 101

Social Media Targeting for People and Businesses

Online Social Networking

Old media such as TV, radio, print, mail — and even online advertising — tend to be very costly and are used most effectively by big corporations and by savvy direct marketers. Many marketers further compound the problem by bringing to social media old media advertising and prospecting paradigms rather than a new media attracting, socializing and educating paradigms. In social media you are an integral part of your brand.

Blog Cases from 2005: Renee Blodgett on Cimmunications and Marketing

Portals and KM

She has been managing public relations campaigns, events and product launches for high technology companies for nearly 20 years. Now that her blog is an integral part of her life, she looks at a subject like an artist. Sell advertising? When she works with a company’s product or services, branding the CEO and top executives is always an integral and important part of the process.

2005 116

10 Community Manager Responsibilities that Don't Involve Twitter.


Strategize With Webmaster to Create Better Conversion Just like any other advertising effort, your job needs to be measured. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns. Keep your campaigns consistent.

How Our Narratives Inform Our Hopes for Change

How to Save the World

But if you can develop this faith, this better attitude, you can continue campaigning, with hope, for many more years. dust storm, texas 1935; image from wikipedia.

2014 96

F-Suites for C-Suites: 4 Futures Thinking Toolkits To Help C-Suite Leaders Thrive in a World of Change « emergent by design

John Tropea - Delicious Faciliatation

With this model in mind, a CLA map might look something like this: Other tools in this suite include: Spiral Dynamics Integral (SDi), used to understand and inform personal and collective growth through internal modeling. Skip to content. emergent by design. future of facebook project.

2012 75

iTWire - Employers block Facebook at their peril

John Tropea - Delicious Social Network KM

IT&T JOBS | Discussion forum | Releases | IT News for mobile | Technology Events | Advertise Today on iTWire Enterprise IT News Telecommunications People Our Blogs Tech Lifestyle Releases Science Sustainability MyProfile IT&T JOBS iProfile coming to Australia Technology news and Jobs Technology people Employers block Facebook at their peril Employers block Facebook at their peril by Lia Timson Wednesday, 16 April 2008 Page 1 of 2 !


The HBR List 2009 - How Social Networks Network Best - Harvard Business Review

John Tropea - Delicious Social Network KM

The bees’ decision making highlights both information discovery and information integration, two processes that are crucial to every organization but that have different requirements. In contrast, a richly connected network works best for integration and decision making, because it allows the individual to hear everyone else’s opinion about the expected return from each of the alternatives.

2011 35

Seed Salon: Albert-Laszlo Barabasi + James Fowler § SEEDMAGAZINE.COM

John Tropea - Delicious Network

Over a recent lunch in Boston, they discussed contagion and the Obama campaign, debated the natural selection of robustness, and asked: Is society turning inward? Recently people have pointed to the Obama campaign and said, “This is where network science leads you.&#

Online Community Expert Interview: Ryan Holmes, CEO/Founder, Invoke

Online Community Report

Since 2000, Invoke has grown to a talented 26-person powerhouse focused on new media disciplines such as online advertising, viral campaigns and social application development. A: I think that the more interesting usage has been around scheduling of tweets and RSS feed integration. The RSS feed integration is also powerful because it allows someone to easily add a bunch of content feeds around a specific interest niche.

Lockheed Martin Launches Open-Source Social Networking Project - Application Development from eWeek

John Tropea - Delicious Social Network KM

Openness or How Do You Design for the Loss of Control? | Blog | design mind

John Tropea - Delicious Social Network KM

Furthermore, Victors & Spoils brought crowdsourcing to the world of advertising; and IDEO recently launched its crowdsourcing platform, OpenIDEO , inviting the public to join “creative challenges” that tackle social issues through design.

HR Magazine - Exclusive: Google research heralds arrival of the human systems director

John Tropea - Delicious Collaboration

As collaboration and innovation accelerate, thanks to new enabling technologies, elements of the HR and IT functions will integrate and HR and IT roles will shift as they adjust to the ideas economy. HR’s employment law taskforce: sign up to our campaign to crush complexity. HR’s employment law taskforce: sign up to our campaign to crush complexity. Advertising. Features. HR TV. Blogs. About. Contact. HR Most Influential. HR Excellence Awards. HR Vision.

2011 34

The Value of Community Management

John Tropea - Delicious Community

We invest in worthwhile things all the time – political campaigns, charities, sports, relationships – so we’re not suggesting every community management investment needs to be able to assess value but it is something that some communities will be able to track.

2011 66

ReVou Lets You Host Your Own Twitter

John Tropea - Delicious Social Network

Tech Gadgets Mobile Enterprise CrunchBase More Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch50 TechCrunch UK TechCrunch France TechCrunch Japan About Advertise Archives Company Index Contact Jobs Twitter CrunchBar Email RSS Subscribe: Download the TechCrunch 2008 Year In Review » ReVou Lets You Host Your Own Twitter 37 Comments by Duncan Riley on March 24, 2008 There’s a joke that no good Web 2.0

Communities and Collaboration » Maximising the power of collective knowledge

John Tropea - Delicious Community

campaigns. The event should be promoted and advertised in advance to generate interest, and the person invited into the hotseat can seed the discussions by issuing a statement or question (possibly controversial) prior to the hotseat starting. We wanted a system that could easily integrate with external web services. Communities and Collaboration. About. Speaking Engagements. Subscribe. Perceptions about learning and sharing in a virtual world by Steve Dale.

2012 35

Using social technologies to aid communities

John Tropea - Delicious Community

• Publicise, promote, communicate and ensure you refresh the advertising. • Use 1:1 communication as well as general broadcast advertising.

2008 39

Getting started with enterprise social networking :: Blog :: Headshift

John Tropea - Delicious Social Network KM

A good place to start might be some kind of internal directory or personal profiles, perhaps integrating with corporate Active Directory or LDAP systems. HopOnThis offers a productive social experience, while adding to the strength of advertiser’s campaigns.

2008 28

Community 2.0 Conference Notes: Day 3 " humantech

John Tropea - Delicious Community

Empower the individual — path to great advertising revenue. Lots of advertisers are other movie studios — most of the advertisers were worried. Bill Schreiner: AOL stuck by passion of community with Dove campaign. We don’t police what our users say just because our advertisers don’t like it. The real issue is get people to do it around a campaign. humantech > technology enabled lifestyle « Community 2.0

How to Save the World

How to Save the World

As a consequence: Since it is in the interests of many that the interests of othersbe un-enlightened, advertising, marketing and other huge industrieshave sprung up to deliberately mislead us, and to try to artificiallycreate wants and needs. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works.

2007 35