*Rough* Notes from the Online Community Roundtable: 1/11 at Salon.com / The WELL
Online Community Strategy
JANUARY 18, 2010
Having had to screen candidates, lots of qualified and experienced people from both marketing and community perspectives – sometimes they want a brand blogger, othertimes they want a true community manager – if we start to differentiate roles, then these may help polarize things. Lurkers contribute attention and this may be just as valuable to the community – they may consume the advertising thereby generating revenue or they may contribute later on.