Trending Sources

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? Warning: May Make Advertising Agencies Cry.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

Do you advertise on the TV or the iPad? Additional material: Facebook Australia advertises for a Media and TV strategic partner here.

Networking or Marketing: How to Escape the Advertising Trap and Get Real

Partnering Resources

Walking the Line between Networking & Advertising. When I send out a tweet about a new report I’ve created, I’m advertising. Active.

2013 40

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool. Want to know how 11 million Australians will vote?

Monetization: Social Network Advertising

Laurel Papworth- Social Network Strategy

If you wanted to advertise a new baby pram, you wouldn’t necessarily choose a TV show about cars or a magazine about trucks to do it, would you?

Big Lottery Fund soft launches online community – and advertises an interesting job

Social Reporter

I haven’t spotted any formal announcement of the online community , although BIG is advertising the post of Digital Community Manager.

Facebook Has Its Cake and Eats It

Online Social Networking

Consider this: When you advertise, you’re paying for the privilege of increasing Facebook activity. Is that totally ingenious or what?

Organising Knowledge>> Taxonomies, Porn and Online Advertising

Green Chameleon

Categorisation mistakes can be embarrassing. In my book I cite a Walmart case where an auto-classification error made “racist&# suggestions to customers (eg a search for Charlie and the Chocolate Factory turned up suggestions for movies with African American themes). And why do Singaporeans call porn “prawn&# when posting online?

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook

Laurel Papworth- Social Network Strategy

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook is a post from: Laurel Papworth- Social Network Strategy. A while? Oops.

Stark realisation: I no longer depend on Google to find stuff - Alex Campbell's advertising, culture and politics blog

John Tropea - Delicious Social Network

Obviously this applies less to companies like Nike and Coca Cola who spend billions of dollars on advertising every year to make their brands visible.

Bars, Pickups, Advertising, and the Return to Conversation

Charmed Particles

I thought I'd toss in a quick comment about advertising and conversation while I work on kind of a '12 step' list about implementing conversation-centric organization using social media tools. There's a lot of discussion about why it is that social media is challenging advertising and on the roles of each in the future. Literally.

BuySellAds.com: Worthwhile Online Advertising Marketplace for Online Communities

Managing Communities

BuySellAds.com (BSA) is an online advertising marketplace. Their publicly searchable database of publishers includes over 2,300 manually approved websites of a generally high quality. Some might consider them [.].

10 Types of Widgets for Your Blog or Website

Online Social Networking

Advertising - Widgets from Google Adwords , ad networks and retailers such as Amazon help you generate income from you blog or other website. Tags: Blogging Networking and Marketing Strategy Widgets advertising Measurement and Tracking social bookmarking social networking How much do you know about website widgets? Sharing is Caring!

Kyle Sandilands, Sponsors and Hypocrites

Laurel Papworth- Social Network Strategy

Don’t advertise on Kyle Sandilands shock-jock radio show and then expect him to behave. Why are advertisers surprised? u8QiU5.

2011 112

What Not to Do When I Ask You to Consider Advertising on Our Community

Managing Communities

I am looking for advertisers. photo credit: Miala Role playing time! I manage a good sized community around a particular niche. So, I identify some online stores that sell products to the people who comprise my community’s audience. The online store that you work for is one of those I find and I contact you. I [.]. Humor

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

We prefer to advertise through TV and magazines. The Top 6 Reasons why a business doesn’t need social media. Do you update your website?

2016 124

KFC Potholes and Social Network Spotlights

Laurel Papworth- Social Network Strategy

Kentucky Fried Chicken offer to fix potholes in exchange for graffiti - err sorry - advertising on the hole covers. We’ll .

Facebook Ad Social Media Fail – I’m An Idiot.

Laurel Papworth- Social Network Strategy

By the way, I advertised to over 18 year olds so not sure how the reach got to be so high for teens. Here come the 13 year olds!

2012 58

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth- Social Network Strategy

Maybe a big advertiser could have had the article pulled? Mongrel Media: Traditional vs Corporate vs Social Media. Which will win? Ever. .

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

Commercial Clients (Advertisers) pay to display their ads to the readers. They produce eyeballs for advertisers. Their own staff? Really?

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

TIP: if you sell housewares advertise to those that just bought a house ^^. Scary, illuminating, real. Welcome to the Matrix/Minority Report.

2016 122

Good Online Community Management is Censorship

Managing Communities

If you call someone a spammer, they are more likely to react defensively than if you said that they were advertising. One of the reasons that words matter so much is that different words prompt different emotional reactions from people. Even though, when it comes to the action, these are the same thing. Let’s take [.].

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

The main issue for me is lazy-assed advertising. It doesn’t work. Here’s UNICEF’s shocking attempt. Go figure. Just wait.

2013 131

Conference Schtick: How to do a public presentation

Laurel Papworth- Social Network Strategy

Technorati Tags: Advertising , conferences , howto , presentation , public , speaking , tedtalks , tim longhurst , tips. Be Thou Vulnerable.

AdAge and the new world of computers

Laurel Papworth- Social Network Strategy

This is a searing indictment on the advertising industry. Advertising Age Digital Edition is yours for a full year for only $99.

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth- Social Network Strategy

Create an Ad, evaluate different types of advertising on Facebook, and what works best for your customer. Course Agenda. Session Details.

The Great Unbundling and Collapse of Local Newspapers

Alchemy of Change

Before the web, local newspapers derived a large portion of their revenues from advertising by local automotive dealerships. billion.

2011 108

auDA misuse of power?

Laurel Papworth- Social Network Strategy

is a bust – Advertising doesn’t work (5). I registered OptusPoo.com.au Later I added other companies just to be fair. Cheers.

Copyright – Social Media SAVES your IP from plagiarists

Laurel Papworth- Social Network Strategy

User generated advertising: Facebook stalker and Social Media consultants (1). My Plagiarism story. I presented at WebDirections. Things change.

Australia Toyota Yaris social media campaign Downfall

Laurel Papworth- Social Network Strategy

Or put it this way: social media becomes social advertising, a completely different kind of relationship. Re: the video. BandT). Really? link].

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Be the Magazine, not the Advertisement. Then you are an advertisement channel, not a content channel. Which one do you use most?

2013 138

Ad:Tech Sydney - Twitter presentation

Laurel Papworth- Social Network Strategy

Technorati Tags: adtech , Advertising , atsyd , business , business models , Monetization , relevance , revenue , Twitter. Tags: Online Communities social media social networks Twitter relevance adtech revenue business Event Australia Advertising atsyd Monetization Money business models My rogueish sense of humour. The video.

Zolt Charger

Michael Sampson - Currents

By the looks of things you can order it now, but only if you are in the United States (hey, you’ve got to start somewhere). That would be great.

2015 44

AFL: Fans help not hinder!

Laurel Papworth- Social Network Strategy

Mr Rose said. Football would be great if it wasn’t for Fans dirtying up the brand. But students chatting about footy on a blog? Never!

COI: Cost of Inaction United Breaks Guitars

Laurel Papworth- Social Network Strategy

United Airlines broke a guitar. This is a follow on from my posts on Cost of Inaction , also Steak and Shake and Apple vs Engadget. Mashable ).

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth- Social Network Strategy

Cry poor “we have a tiny budget” then explain that the money you do have is to be spent on advertising and bespoke websites. MSF.TV

2012 110

Meta-design framework for open learning ecosystems at MUP/PLE Lecture Series

Taming the spaces

Here is an advertisement to my lecture at MUP/PLE Lecture series, 14th of June at Open University of London. Mash-UP Personal Learning Environments (MUP/PLE) group on TELeurope: [link]. affordance designs hybrid ecology self-directed learning web2.0 mupple11

At War: It’s the little things

Laurel Papworth- Social Network Strategy

Up until now they haven’t done any TV advertising at all so I have no idea if this is the kind of thing they would like. Tags: at war social media Online Communities social networks trader joes anti advertising brandjacking anti-PR Anti Marketing anti-branding If I made a commercial for Trader Joe’s. Well, aren’t we all?

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Advertising used to be so polite. Using trolling as a marketing campaign on social media. Well except when it wasn’t. And unusual. Watch.

2014 139

How to Network From Your Desk (For Introverts and Busy People)

Partnering Resources

Image by Vincent Fournier for Henkel Advertising. It can also be tricky for those who are busy or those who hate networking. Share Content.

2013 99