List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? If you want more information try: Wikipedia – Parody Advertisements. Warning: May Make Advertising Agencies Cry. This type of anti-advertising has no redeeming virtues.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Do you advertise on the TV or the iPad?

Trending Sources

Networking or Marketing: How to Escape the Advertising Trap and Get Real

Partnering Resources

Walking the Line between Networking & Advertising. The problem is that there is a big difference between developing genuine networks and advertising. When I send out a tweet about a new report I’ve created, I’m advertising.

2013 40

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

Facebook Advertising and Sentiment. It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products. Facebook Advertising as a Free Marketing Tool.

Monetization: Social Network Advertising

Laurel Papworth- Social Network Strategy

The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities. How do you advertise to an audience that is busy doing something contextually irrelevant to your keywords?

Big Lottery Fund soft launches online community – and advertises an interesting job

Social Reporter

I haven’t spotted any formal announcement of the online community , although BIG is advertising the post of Digital Community Manager.

Facebook Has Its Cake and Eats It

Online Social Networking

Consider this: When you advertise, you’re paying for the privilege of increasing Facebook activity. You’ll even bid against other advertisers for that privilege. Please prepare, dear reader, for a small dose of cynicism.

Organising Knowledge>> Taxonomies, Porn and Online Advertising

Green Chameleon

The digital advertising contract was outsourced to.Fox Networks, with strict instructions on the categories of website for the ads to be placed on.Fox Networks relies on third party providers to supply websites to advertise on, and one of its outsourced providers had apparently misclassified an adult website, leading.Fox to assume that it was worthy of SingTel’s money. Categorisation mistakes can be embarrassing.

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook

Laurel Papworth- Social Network Strategy

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook is a post from: Laurel Papworth- Social Network Strategy. is a bust – Advertising doesn’t work (5).

Stark realisation: I no longer depend on Google to find stuff - Alex Campbell's advertising, culture and politics blog

John Tropea - Delicious Social Network

ALEXS CULTURE//ADVERTISING BLOG Stark realisation: I no longer depend on Google to find stuff Today I had a stark realisation: I no longer depend on Google to find stuff. Im Alex and I work in advertising in Sydney, Australia.

Bars, Pickups, Advertising, and the Return to Conversation

Charmed Particles

I thought I'd toss in a quick comment about advertising and conversation while I work on kind of a '12 step' list about implementing conversation-centric organization using social media tools. There's a lot of discussion about why it is that social media is challenging advertising and on the roles of each in the future. And when I think about it, that's the traditional advertising model. Doing that limits your cost of advertising, and makes every ad you run more effective.

BuySellAds.com: Worthwhile Online Advertising Marketplace for Online Communities

Managing Communities

BuySellAds.com (BSA) is an online advertising marketplace. Their publicly searchable database of publishers includes over 2,300 manually approved websites of a generally high quality. The sites primarily fall somewhere in the technology and design categories, but they do have some sites that fall into other categories, such as music, gaming and more. Some might consider them [.].

10 Types of Widgets for Your Blog or Website

Online Social Networking

Advertising - Widgets from Google Adwords , ad networks and retailers such as Amazon help you generate income from you blog or other website. Tags: Blogging Networking and Marketing Strategy Widgets advertising Measurement and Tracking social bookmarking social networking How much do you know about website widgets?

Sydney, Australia – Facebook Course June 2017

Laurel Papworth- Social Network Strategy

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Dear Students, my next Facebook course is on June 21st & June 22nd (two day course) so please bring your laptop and charger on both days.

2017 71

Kyle Sandilands, Sponsors and Hypocrites

Laurel Papworth- Social Network Strategy

Don’t advertise on Kyle Sandilands shock-jock radio show and then expect him to behave. And if you don’t agree with their values don’t advertise with them at all - don’t wait for it all to blow up and THEN get rewarded with a “good citizen” badge.

2011 112

What Not to Do When I Ask You to Consider Advertising on Our Community

Managing Communities

I am looking for advertisers. photo credit: Miala Role playing time! I manage a good sized community around a particular niche. So, I identify some online stores that sell products to the people who comprise my community’s audience. The online store that you work for is one of those I find and I contact you. I [.]. Humor

Facebook Course – Sydney Intensive September 2017 – Australia

Laurel Papworth- Social Network Strategy

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. The 2 Day Facebook Course (Intermediate) is here again! With me!

2017 56

KFC Potholes and Social Network Spotlights

Laurel Papworth- Social Network Strategy

Kentucky Fried Chicken offer to fix potholes in exchange for graffiti - err sorry - advertising on the hole covers. There is a danger on social networks that sell spotlight advertising of the same kind of backlash. Advertising is branding and expression of the company.

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

We prefer to advertise through TV and magazines. However I recently gave a presentation on Facebook, Advertising and Big Data at a conference and an audience member was adamant he and his business didn’t need social media.

2016 124

Facebook Ad Social Media Fail – I’m An Idiot.

Laurel Papworth- Social Network Strategy

Just to show I don’t always do the right thing in social media *coughs* have a look at the analytics of Page Reach – I was advertising a 3 Day Intensive Advanced Course on Social Media: Facebook and Twitter etc.

2012 58

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth- Social Network Strategy

Maybe a big advertiser could have had the article pulled? In other words Media have the content/articles/shows, Organisations have the advertisement/Press Release/Promotion. Mongrel Media: Traditional vs Corporate vs Social Media. Bought vs Owned vs Earned Attention. Which will win?

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

Commercial Clients (Advertisers) pay to display their ads to the readers. From Mumbrella : But to recap, it’s a “freemium” model – enough free content to hang on to advertising revenue; with the more exclusive, analytical and opinion stuff likely to be behind the wall.

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Facebook’s Partners are vast – I currently only have (personally) access to Quantium but their deals with Acxiom, Datalogix, Epsilon etc should give access to Facebook (and anyone advertising regularly) all the major frequent flyer programs, insurance, credit cards and loyalty cards.

2016 122

Good Online Community Management is Censorship

Managing Communities

If you call someone a spammer, they are more likely to react defensively than if you said that they were advertising. One of the reasons that words matter so much is that different words prompt different emotional reactions from people. Even though, when it comes to the action, these are the same thing. Let’s take [.]. Managing the Community Thinking

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

The main issue for me is lazy-assed advertising. Dont forget this is an Advertising campaign, no social media engagement expected or indeed wanted. Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. It doesn’t work.

2013 131

Conference Schtick: How to do a public presentation

Laurel Papworth- Social Network Strategy

I hate it when I see that an audience has paid a truckload of $$$ to attend a conference and what they get is advertisements from the speaker on the podium. Technorati Tags: Advertising , conferences , howto , presentation , public , speaking , tedtalks , tim longhurst , tips.

AdAge and the new world of computers

Laurel Papworth- Social Network Strategy

This is a searing indictment on the advertising industry. Besides the stupid intro ad everytime you go to their site - well, duh,they are an ADVERTISING content provider -the site is quite good, blogs, comments etc. . Welcome to Advertising Age Digital Edition!

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth- Social Network Strategy

Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Create an Ad, evaluate different types of advertising on Facebook, and what works best for your customer.

2012 83

The Great Unbundling and Collapse of Local Newspapers

Alchemy of Change

Before the web, local newspapers derived a large portion of their revenues from advertising by local automotive dealerships. Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

2011 108

auDA misuse of power?

Laurel Papworth- Social Network Strategy

is a bust – Advertising doesn’t work (5). Tags: Anti Marketing Australia Online Communities anti advertising anti-PR anti-branding social media social networks auDA Vanessa Stanford I registered OptusPoo.com.au

Copyright – Social Media SAVES your IP from plagiarists

Laurel Papworth- Social Network Strategy

User generated advertising: Facebook stalker and Social Media consultants (1). I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?&#

Australia Toyota Yaris social media campaign Downfall

Laurel Papworth- Social Network Strategy

Or put it this way: social media becomes social advertising, a completely different kind of relationship. Toyota has been a fairly traditional advertiser, but we pride ourselves on being the first to market with new innovations and opportunities,” he said.

Ad:Tech Sydney - Twitter presentation

Laurel Papworth- Social Network Strategy

Technorati Tags: adtech , Advertising , atsyd , business , business models , Monetization , relevance , revenue , Twitter. Tags: Online Communities social media social networks Twitter relevance adtech revenue business Event Australia Advertising atsyd Monetization Money business models My rogueish sense of humour. Before the whole shmozzle starts, I thought I’d put the “social media assets&# up online (video to youtube, Powerpoint to slideshare and so on).

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Be the Magazine, not the Advertisement. Then you are an advertisement channel, not a content channel. Just because you’ve got a Facebook Page and Twitter Account doesn’t mean anyone is interested in what you have to say.

2013 138

AFL: Fans help not hinder!

Laurel Papworth- Social Network Strategy

Tags: Anti Marketing Australia Online Communities Sport anti advertising anti-PR anti-branding blogs social media social networks afl contestedfooty deakin james rose monash the age the real footy

COI: Cost of Inaction United Breaks Guitars

Laurel Papworth- Social Network Strategy

Tags: Anti Marketing Online Communities anti advertising anti-PR anti-branding coi cost of inaction social media social networks anti community apple vs engadget dave carroll steak and shake United breaks guitars

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth- Social Network Strategy

I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases.

2012 110

Zolt Charger

Michael Sampson - Currents

Earlier in 2015 I saw the initial advertisement for the Zolt laptop and device charger , which promised to be smaller than the charging block for most laptops, and also give an option for charging two other USB-powered devices at the same time.

2015 44

At War: It’s the little things

Laurel Papworth- Social Network Strategy

Up until now they haven’t done any TV advertising at all so I have no idea if this is the kind of thing they would like. Tags: at war social media Online Communities social networks trader joes anti advertising brandjacking anti-PR Anti Marketing anti-branding It’s the little things that set off customers into becoming anti -brand vigilantes. laughs* This guy was taking a video outside Trader Joes, an American assorted goods store, by the look of it. :

Meta-design framework for open learning ecosystems at MUP/PLE Lecture Series

Taming the spaces

Here is an advertisement to my lecture at MUP/PLE Lecture series, 14th of June at Open University of London. Mash-UP Personal Learning Environments (MUP/PLE) group on TELeurope: [link]. affordance designs hybrid ecology self-directed learning web2.0 mupple11