Laurel Papworth- Social Network Strategy

Facebook Eavesdropping Patent and Congress Questions

Laurel Papworth- Social Network Strategy

Why does Facebook have patents to listen (eavesdrop) through the microphone for ambient sound if they are only using it for uploading your video? My live feed of the Congress hearings cut out right near the end, but did anyone ask these questions?

2018 203

Cambridge Analytica vs Beacon – Facebook Australia Quantium

Laurel Papworth- Social Network Strategy

Ancient history? From Beacon to Cambridge Analytica, and Quantium. How Facebook and Twitter work with big data companies in Australia and beyond.

2018 199

Facebook Subscriptions 2018 – Stop the Whining

Laurel Papworth- Social Network Strategy

What does Facebook Paid Subscriptions really mean? I don’t like my data being sold more than anyone but I recognise a free service has to monetise in some way. So offering ad-free Facebook subscriptions – which NO ONE will actually take at least long term – is an option.

2018 180

HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth- Social Network Strategy

HR and Big Data – How LinkedIn Uses Data Research. Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. Dear students (and workshop participants!)

2018 135

Quick Social Media Planner and Course Planner #UdemyLive

Laurel Papworth- Social Network Strategy

2018 152

Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth- Social Network Strategy

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Employer Branding and Social Media profiling.

2018 153

Facebook Course in Sydney 2018 – Workshop With Laurel Papworth

Laurel Papworth- Social Network Strategy

Just a quick note to say that there are a couple of spots left for the 2 Day Facebook Intensive Course in Sydney CBD in a few weeks. One person transferred to a later course and another one, well TBH I’m not sure what they are doing LOL. We’ll figure it out.

2018 130

Mark Zuckerberg as POTUS? President of USA and Facebook?

Laurel Papworth- Social Network Strategy

There’s quite a shift at the moment with the heavy hitters in social media and peer communities making a play into politics.

2017 186

Why you should Block people and your Community responsibility

Laurel Papworth- Social Network Strategy

Blocking People on Facebook: It’s not censorship -they are free to continue talking bollocks – I am exercising my freewill to say enough is enough. I belong to some pretty atrocious Facebook groups. Anti Muslim, anti gay, anti-anything not white, male and with a gun. Cos I’m nosey.

2017 201

More than Rumours: Facebook Changes #Australia

Laurel Papworth- Social Network Strategy

For my students: So Facebook has around 1,000 to 1,500 versions running at anyone time (split A/B testing of interface, algorithms etc). Some of the interface changes I am seeing or have seen: . ENGAGEMENT swapped out for Likes in the public facing ‘numbers’ area of a Page.

2017 161

Facebook Trialling Downvote Dislike Button 2018 Algorithm

Laurel Papworth- Social Network Strategy

How will the Facebook algorithm take into account Facebook post dislikes? After all there is already a sad and an angry response. Note that it is for public Facebook business page posts. Not rubbish your friends post up ??. Here come the trolls. Facebook enabling Facebook Business Page Trolls?

2018 135

#MeToo Why SILICON VALLEY Can’t Follow EDUCATION in Managing Abuse of Power

Laurel Papworth- Social Network Strategy

How can communities – Silicon Valley, Wall Street, Hollywood – manage harassment and abuse situations? Are Health and Education doing a better job? When I evaluate communities online and offline I look for power bases.

2017 153

How to create a Civilly Disobedient #shitstorm online & off #socialmedia

Laurel Papworth- Social Network Strategy

How to create a resistance movement using social media and the steps to do so. This framework came from one I developed for social media campaigns for companies (workshops) but hey! it works for grassroots activism too! Social Media puts the media in YOUR hands now.

2017 188

Set up a Facebook Shop in Australia with Paypal and Stripe

Laurel Papworth- Social Network Strategy

Setting up a Facebook Business Page Shop with Paypal and Stripe in Australia is not fully available yet – but you can prepare! Facebook #Australia. Dear Students Of My Facebook Course – I just want to put something out there publicly as there’s been discussion on it online.

2017 153

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. and trust me I’ve heard them all – are: We know our customers, we don’t need to listen to them online. I prefer to talk to my customers face to face. We don’t need/have new customers (closed system).

2016 198

Alternative: Facebook Groups App Gone – Sep 2017 – Australia

Laurel Papworth- Social Network Strategy

Dear Students, just a quick note – the Facebook Groups app for Android and iPhone will be gone Sep 1st 2017. I use the app, so I’m grumpy. But hey, we aren’t paying for it. The alternative I’ve currently found is to bookmark the hidden groups newsfeed. link].

2017 145

Social Media for Schools #NBN October 2016

Laurel Papworth- Social Network Strategy

Hey there, teachers and school type people, tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. There are Q&A sessions and so on starting at 4pm.

2016 179

Connecting Google Drive to YouTube for Video Uploads 2016

Laurel Papworth- Social Network Strategy

How to transfer a video from Google Drive and sync it with YouTube.

2016 192

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff.

2016 203

Sydney, Australia – Facebook Course June 2017

Laurel Papworth- Social Network Strategy

Dear Students, my next Facebook course is on June 21st & June 22nd (two day course) so please bring your laptop and charger on both days. Lunch and teas and online courses/workbooks are included with the course being run in Sydney CBD in a training room.

2017 149

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals?

2016 186

2017 How to Create and Use Facebook Business Page Lists

Laurel Papworth- Social Network Strategy

2017 How to Create and Use Facebook Lists: the old way has gone. Dear students, In this video lecture I walk you through creating Facebook Business Pages especially for LISTS. Why do you want lists?

2017 161

Best Upsell is Education #Dropbox #marketing

Laurel Papworth- Social Network Strategy

I’m just writing a (quick) post cos I find this stuff confusing. I pay about 100 bucks a year for Dropbox. Not sure why. I guess I feel more secure – even though I suspect Dropbox is no more secure than iCloud LOL – having some documents in the cloud, duplicated.

2017 153

Facebook Help: Social Media Online Consult for Small Business Saturday

Laurel Papworth- Social Network Strategy

Do you want me to look at your Facebook Page and give you some feedback? To do the research and then give you practical specific personal tips to improving your following and engagement and clickthroughs?

2017 145

Facebook Course – Sydney Intensive September 2017 – Australia

Laurel Papworth- Social Network Strategy

The 2 Day Facebook Course (Intermediate) is here again! With me! Curriculum of the Facebook course (Sydney, Australia September 2017): Are you interested in: Facebook Content Creation, posting, creating, images, videos, livestream, when to post?

2017 135

Facebook Course – Sydney – February 2017

Laurel Papworth- Social Network Strategy

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Hey all, I have some spots left in my Facebook 2 day course (it was offered to my email subscribers and current students first).

2017 152

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth- Social Network Strategy

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.

2015 196

How Often Should I Post on Facebook? #FBO

Laurel Papworth- Social Network Strategy

HOW OFTEN SHOULD I POST ON FACEBOOK? I wish I had a licorice allsort for every time this is asked in a social media workshop or a conference.

2016 168

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Shares How to write a #socialmedia strategy for Gov, Organisations.

2015 201

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Online course with downloadable documents and videos in December 16 & 17 2014. Please enquire for inhouse workshop (corporate).

2014 206

Apologies and #Socialmedia in Crisis Comms PR

Laurel Papworth- Social Network Strategy

Shares Badly Handled Crisis Comms in Social Media by @ABCAustralia – Don’t Apologise!

2015 184

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth- Social Network Strategy

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

2014 207

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further!

2015 182

How Teachers can Manage Student Contact on Facebook

Laurel Papworth- Social Network Strategy

Are you concerned about Privacy and Facebook with students and teachers? Looking to see if Social Media Privacy can be managed? In this video I take you through setting up your Facebook Profile so you can manage privacy and student “friendship” with Facebook Lists.

2016 149

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual.

2014 205

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over.

2015 177

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth- Social Network Strategy

Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. Let’s have a look at. some basic democratic activities and then.

2014 201

Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

Laurel Papworth- Social Network Strategy

Cancer Council UK introduced the #NoMakeupSelfie campaign and “accidentally” raised $2 million. Social Media vs Slactivism? ROI of social media in Not for profit and charity space. Slactivism.

2014 199

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth- Social Network Strategy

Ten Steps to Create a Shitstorm Online with Social Media. The Government allowed gay marriage. And then it didn’t. Not unexpected but not to be accepted. Let’s give them hell. For fun, amusement. For social change. Or just because it’s right.

2013 206

3 Ways Google Search is impacted by #SocialMedia & #GooglePlus

Laurel Papworth- Social Network Strategy

Should your business bother with social media, Google Plus and SEO/SMO? Does Google Plus make a difference to Google Search? How do social reviews online change search?

2014 194