Laurel Papworth- Social Network Strategy

Facebook Eavesdropping Patent and Congress Questions

Laurel Papworth- Social Network Strategy

Why does Facebook have patents to listen (eavesdrop) through the microphone for ambient sound if they are only using it for uploading your video? My live feed of the Congress hearings cut out right near the end, but did anyone ask these questions?

2018 203

Cambridge Analytica vs Beacon – Facebook Australia Quantium

Laurel Papworth- Social Network Strategy

Ancient history? From Beacon to Cambridge Analytica, and Quantium. How Facebook and Twitter work with big data companies in Australia and beyond.

2018 201

Facebook Subscriptions 2018 – Stop the Whining

Laurel Papworth- Social Network Strategy

What does Facebook Paid Subscriptions really mean? I don’t like my data being sold more than anyone but I recognise a free service has to monetise in some way. So offering ad-free Facebook subscriptions – which NO ONE will actually take at least long term – is an option.

2018 183

Medtainment: Creating Voice in Social Media – Medical and Health

Laurel Papworth- Social Network Strategy

When I am working with Doctors and Hospitals, they want their content to be written in an authoritative medical voice – fact based, evidence based, boring. This doctor has “voice” in spades.

2018 136

How to Livestream a Canon EOS M50 eg YouTube or Facebook Live

Laurel Papworth- Social Network Strategy

I have an EOS M50 camera and I wanted to use it for livestreaming on both Facebook Live and YouTube Live. It was challenging to work out but I did it! ??. How I connect my Canon EOS M50 to Facebook Live or YouTube Live or Twitch via OBS. 2018 version. Took me a while to figure out, so here it is ??.

2018 130

Social Media Strategist Jobs: Twitter Sydney Australia

Laurel Papworth- Social Network Strategy

I used to do “social media job of the week” but haven’t for years. Anywhos. Want to work for Twitter? Head of Curation, APAC (Tokyo & Sydney) . The Twitter Moments’ feature showcases the best of the stories unfolding live on Twitter. It makes it easy for users to experience only-on Twitter conversations and get the most out of the platform, regardless of which accounts they follow or don’t.

2018 109

Nasty SMS Spam – turn off Facebook Mobile Messages #australia #socialmedia

Laurel Papworth- Social Network Strategy

How to stop those annoying spammy messages on your mobile cellphone from Facebook Messenger Text service. Took me a while to figure out what was going on. SMS messages but no telephone number? Just asking me to click on a dodgy link? Every. Single. Anyway two steps.

2017 177

Does Social Media Activism work? Social Media for Awareness Raising #metoo

Laurel Papworth- Social Network Strategy

Will the Harvey Weinstein issue raise awareness or bury us in memes? Social media and in particular Facebook & Twitter raising awareness of issues that womens’ nonprofits have being trying to direct attention to FOREVER.

2017 183

Senior Social Media Professional Training – August 2018

Laurel Papworth- Social Network Strategy

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?

2018 130

Quick Social Media Planner and Course Planner #UdemyLive

Laurel Papworth- Social Network Strategy

2018 154

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth- Social Network Strategy

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.

2015 262

Why you should Block people and your Community responsibility

Laurel Papworth- Social Network Strategy

Blocking People on Facebook: It’s not censorship -they are free to continue talking bollocks – I am exercising my freewill to say enough is enough. I belong to some pretty atrocious Facebook groups. Anti Muslim, anti gay, anti-anything not white, male and with a gun. Cos I’m nosey.

2017 202

Mark Zuckerberg as POTUS? President of USA and Facebook?

Laurel Papworth- Social Network Strategy

There’s quite a shift at the moment with the heavy hitters in social media and peer communities making a play into politics.

2017 189

Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth- Social Network Strategy

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Employer Branding and Social Media profiling.

2018 157

HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth- Social Network Strategy

HR and Big Data – How LinkedIn Uses Data Research. Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. Dear students (and workshop participants!)

2018 136

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Shares How to write a #socialmedia strategy for Gov, Organisations.

2015 280

Apologies and #Socialmedia in Crisis Comms PR

Laurel Papworth- Social Network Strategy

Shares Badly Handled Crisis Comms in Social Media by @ABCAustralia – Don’t Apologise!

2015 263

More than Rumours: Facebook Changes #Australia

Laurel Papworth- Social Network Strategy

For my students: So Facebook has around 1,000 to 1,500 versions running at anyone time (split A/B testing of interface, algorithms etc). Some of the interface changes I am seeing or have seen: . ENGAGEMENT swapped out for Likes in the public facing ‘numbers’ area of a Page.

2017 165

5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018

Laurel Papworth- Social Network Strategy

Here are the 5 types of social media planners you need. Depending on your organisation you may want different sections, different colour coding or completely different calendars: Most people know content calendars for social media. This is content YOUR create. Earned Attention.

2018 142

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth- Social Network Strategy

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

2014 285

How to create a Civilly Disobedient #shitstorm online & off #socialmedia

Laurel Papworth- Social Network Strategy

How to create a resistance movement using social media and the steps to do so. This framework came from one I developed for social media campaigns for companies (workshops) but hey! it works for grassroots activism too! Social Media puts the media in YOUR hands now.

2017 191

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Online course with downloadable documents and videos in December 16 & 17 2014. Please enquire for inhouse workshop (corporate).

2014 275

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further!

2015 252

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over.

2015 251

#MeToo Why SILICON VALLEY Can’t Follow EDUCATION in Managing Abuse of Power

Laurel Papworth- Social Network Strategy

How can communities – Silicon Valley, Wall Street, Hollywood – manage harassment and abuse situations? Are Health and Education doing a better job? When I evaluate communities online and offline I look for power bases.

2017 157

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual.

2014 282

Set up a Facebook Shop in Australia with Paypal and Stripe

Laurel Papworth- Social Network Strategy

Setting up a Facebook Business Page Shop with Paypal and Stripe in Australia is not fully available yet – but you can prepare! Facebook #Australia. Dear Students Of My Facebook Course – I just want to put something out there publicly as there’s been discussion on it online.

2017 157

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. and trust me I’ve heard them all – are: We know our customers, we don’t need to listen to them online. I prefer to talk to my customers face to face. We don’t need/have new customers (closed system).

2016 199

Facebook Trialling Downvote Dislike Button 2018 Algorithm

Laurel Papworth- Social Network Strategy

How will the Facebook algorithm take into account Facebook post dislikes? After all there is already a sad and an angry response. Note that it is for public Facebook business page posts. Not rubbish your friends post up ??. Here come the trolls. Facebook enabling Facebook Business Page Trolls?

2018 136

Social Media for Schools #NBN October 2016

Laurel Papworth- Social Network Strategy

Hey there, teachers and school type people, tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. There are Q&A sessions and so on starting at 4pm.

2016 182

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth- Social Network Strategy

Ten Steps to Create a Shitstorm Online with Social Media. The Government allowed gay marriage. And then it didn’t. Not unexpected but not to be accepted. Let’s give them hell. For fun, amusement. For social change. Or just because it’s right.

2013 284

3 Ways Google Search is impacted by #SocialMedia & #GooglePlus

Laurel Papworth- Social Network Strategy

Should your business bother with social media, Google Plus and SEO/SMO? Does Google Plus make a difference to Google Search? How do social reviews online change search?

2014 270

Connecting Google Drive to YouTube for Video Uploads 2016

Laurel Papworth- Social Network Strategy

How to transfer a video from Google Drive and sync it with YouTube.

2016 194

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth- Social Network Strategy

Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. Let’s have a look at. some basic democratic activities and then.

2014 268

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff.

2016 204

Alternative: Facebook Groups App Gone – Sep 2017 – Australia

Laurel Papworth- Social Network Strategy

Dear Students, just a quick note – the Facebook Groups app for Android and iPhone will be gone Sep 1st 2017. I use the app, so I’m grumpy. But hey, we aren’t paying for it. The alternative I’ve currently found is to bookmark the hidden groups newsfeed. link].

2017 147

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth- Social Network Strategy

Losing our communication rights.

Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires

Laurel Papworth- Social Network Strategy

How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources. When I was asked by the BBC to do an interview on Tuesday night of the fires I said no.

2013 283

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals?

2016 189

2017 How to Create and Use Facebook Business Page Lists

Laurel Papworth- Social Network Strategy

2017 How to Create and Use Facebook Lists: the old way has gone. Dear students, In this video lecture I walk you through creating Facebook Business Pages especially for LISTS. Why do you want lists?

2017 165

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls. Because it’s not negative if you own it, and get a laugh out of it, is it?

2014 245

Sydney, Australia – Facebook Course June 2017

Laurel Papworth- Social Network Strategy

Dear Students, my next Facebook course is on June 21st & June 22nd (two day course) so please bring your laptop and charger on both days. Lunch and teas and online courses/workbooks are included with the course being run in Sydney CBD in a training room.

2017 152

Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

Laurel Papworth- Social Network Strategy

Cancer Council UK introduced the #NoMakeupSelfie campaign and “accidentally” raised $2 million. Social Media vs Slactivism? ROI of social media in Not for profit and charity space. Slactivism.

2014 258