Ken Carroll

How Leadership Is Critical In Content Marketing

Ken Carroll

Leadership is critical in content marketing. Because there simply is no content marketing without the leadership to drive it. As content marketers, you and I must think and act from a leadership perspective if we are to impact on the world. Leadership Is Critical To Marketing On Facebook.

2017 116

The need to lead

Ken Carroll

Marketers these days must lead. So many of the things we do in marketing as mechanical tasks, now require a leadership mindset: Winning, competing, positioning, creating a category, influencing the marketplace.

2017 116

How To Get The Content Advantage

Ken Carroll

What is the content advantage? Well, it’s about using content to power up your business. Because content is the new advertising, the new PR, the new market research, the new messaging and communications. But Better. Articles, blog posts, videos, visuals - you name it.

2015 127

Writing Techniques #2: Distinctive writing

Ken Carroll

We begin our second episode of Remarkable Writing Techniques with a lesson in distinctiveness from Dada artist, writer, and general fruit-bat, Kurt Schwitters.

2013 183

Writing techniques: Episode #1

Ken Carroll

In this first podcast on remarkable writing techniques , I look at 4 things: 1. Begins at 4:00 mins.) A simple but powerful technique that gets people to read and keep reading anything you write: How to create anticipation and suspense in your writing. Begins at 18:00 mins.)

2013 185

The Managerial Class Sucks At Content And This Is Your Opportunity

Ken Carroll

Something happens for you when you truly get content - a transformation, an opportunity, an advantage that is hard for others to compete with. I call this the content advantage and I want to show you how it works. L et’s say it's 1930 and people are talking about a new way to advertise.

2015 116

How To Get Your Reader On Your Side In Seconds

Ken Carroll

Everything that happens between you and your reader stems from a decision that you may not even be aware of: The way you frame the relationship. Above all, this frame will determine, in a matter of just seconds, whether or not you get your reader on your side.

2015 127

The most expensive lesson in writing

Ken Carroll

In writing, preparation is not production. I don’t remember when I first heard the expression “preparation is not production” but the failure to see the difference has been the most expensive writing mistake of my life. . It was a mistake that was chronic and mostly invisible.

2013 161

Getting The Content Advantage 1: Show Up

Ken Carroll

With the right kind of content you start to getting the content advantage. It begins with visibility, with getting your work out into the public, so that you start to show up. From there, the benefits grow. No amount of planning, posturing, or preparation is as useful as actually publishing content.

2015 116

Start a Content Business

Ken Carroll

How To Start a Content Business. W hat do you need to start a content business? Well, three things: . A problem. An audience. An income. . You see, building a business around content is kind of like a three act play: A ct One : You show people how to solve a problem.

2014 127

Smoking

Ken Carroll

The post Smoking appeared first on I show you how to create human-friendly content, content marketing. Graphics

2015 116

Home

Ken Carroll

Did you know that your people-orientation is the source of your greatest potential - of most of what you will achieve in your life? You see, people with a natural orientation towards other people (rather than towards tasks or things) have this amazing potential.

2015 116

Get Regular Inspiration For Your Content Creation

Ken Carroll

I’ve been creating content in 1988 – training material, initially, and then lots of marketing and other types of content. Since then I''ve worked in radio, TV, podcasting, and done an endless amount of writing.

2015 116

Human Friendly Content Is The Most Influential Content You Can Create

Ken Carroll

Human-friendly content is the most influential content you can create. You know the mind-blowing thing about human-friendly content? It has influence. In fact, human-friendly content is the most influential content you can create: It gets people to, actually, you know, do stuff.

2015 116

Why Human Friendly Content Has Influence

Ken Carroll

Human-Friendly Content. You know the mind-blowing thing about human-friendly content? It has influence. It’s media-friendly. People respond to it. So, it gets shared, talked about, liked. Which means that human-friendly content has influence. It changes how people think, feel, act.

2015 116

Vary your sentence length to make your writing more interesting

Ken Carroll

I want to show you a remarkable writing technique that connects Jack Black with Alexander the Great. It comes with an example from one of America’s finest writers - Saul Bellow. But let’s look first at a way to guarantee that your writing is dull, monotonous, and guaranteed to go unread.

2013 148

It’s Time to Talk About Content

Ken Carroll

It’s been a year and a half. But now I’m back and. you know what? It’s time to talk about. content” – the kind of content that will. help you achieve something. I want to talk to you. About how you can build a business around your content. If you write a blog, review a book on Amazon, pin pins, or even post updates on Facebook, then you’re now a “content creator”. It seems that we’re all content creators now. The problem, of course, is that we’re neophytes. And there’s a lot to learn.

2015 114

You and your friends and your monkey minds

Ken Carroll

You have a monkey mind and so does your sister. And your boss. And your neighbor. All of you. Monkey minds. Average monkeys. But don’t feel bad. You can’t help it. It’s human nature. Our minds naturally flit from one thing to another, often for no apparent reason.

Writing techniques

Ken Carroll

Writing techniques are memes. They evolved over time as the best solutions from the best writers to the common problems of writing.

2013 127

How Content Creates Massive Potential For Your Business

Ken Carroll

Here's my latest deck from Slideshare - "How content creates massive potential for your business". It goes into the homepage message in a bit more detail. Time and again as I talk to companies I see that very, very few of them get content in any real sense. Only the rare ones see the potential for content or how it even works. If you're unclear on how content can benefit your business, this deck will show you what you're missing. ,

2015 89

Neill Strauss’s key to writing: Assume that no one cares

Ken Carroll

In an excellent video interview (below) with Tim Ferriss , NYT best selling author, Neill Strauss offers his key to good writing. Let me paraphrase a superb writing technique: As you begin to write, assume that no-one cares. . .

2013 127

A different way to learn writing

Ken Carroll

I’m here to help you make quick progress in your writing skills through an approach that I call remarkable writing. Remarkable writing is the product of 25 years of language teaching and of entrepreneurship.

How to make your writing more distinctive

Ken Carroll

Distinctiveness is as important to your personal or corporate brand as design or presentation, yet the skill of written distinctivenss is widely ignored. I have a solution for you. This month’s – soon to be released – podcast will cover the question of distinctiveness in some detail. In the meantime, here’s a Slidshare presentation on how to make your writing more distinctive. Transcript. The transcript on Slideshare is a bit jumbled, so here it is: 1.

2013 120

Why I left China

Ken Carroll

At the end of 2009, I left China in something of a hurry. Let me outline why. One of the companies I’d founded – a chain of language schools, called Kai En – was going bankrupt. The problem came about after the US economy went south and the language school’s client-base dried up. There were

China 127

Self-direction and intrinsic motivation

Ken Carroll

After almost 20 years as an entrepreneur I’ve been lucky to get involved in leadership coaching and training recently. One issue of particular interest to me is intrinsic motivation and how we must appeal to that in in order to inspire creativity, motivation, and performance.

2010 159

Why we fail

Ken Carroll

"Where's it at, Holmes?" " The reason why most people never achieve their greatest ambition is because they don’t know what it is. If you lack focus you will not allocate your mental and emotional resources efficiently.

2011 142

Lead like a novelist

Ken Carroll

Typical novelist (male). I once attended a lecture on how to write a novel. They woman said something like, “Your work must introduce the reader to a world of flesh and blood characters, individuals who face daunting obstacles. These characters should grow from the struggle and triumph in the end”.

2011 136

Gary Hamel, New Humanism, and management 2.0

Ken Carroll

Gary Hamel is the leading thinker on management 2.0 and someone who gets the new humanism. In fact, this video introduction to his excellent The Future of Management , is probably the best 90 seconds you will see on the topic anywhere.

2011 136

From self-belief to self-direction

Ken Carroll

In a sense, leaders are in the empowerment business. If you lead a team, you should spend a great deal of your time doing things that empower them. Because people consistently underestimate their capacity to make things happen. They defer instead, to people, events, feelings, or some other excuses.

2011 127

Knowing people

Ken Carroll

Leaders and managers have to become better students of people and of human nature. We spend our time understanding processes and things rather than on understanding people.

People 127

Self-direction versus fate

Ken Carroll

Most people believe in fate. But with time, the belief submerges and works on them from below the surface. And so, they suffer the destructive consequences without ever realizing it. You can spot a fatalistic worldview. People give up quickly, or never start in the first place.

2011 127

Shakespeare in war

Ken Carroll

He knew all about it. W herever your mind goes, the rest of you follows. Shakespeare knew this: Henry 5 th crushes the French at Agincourt, despite being absurdly outnumbered and ill-prepared.

2011 127

Introducing the Average Manager

Ken Carroll

The Average Manager. In the old days, marketers thought that information drove behavior. All you had to do was tell people to buy the product and they would. Advertising was about dry fact. No connection or empathy needed. How laughable. How absurd. Where was the motivation?

Effective leadership requires mental training

Ken Carroll

It's a fair cop and time for my mental training. Lots of professionals use mental training – athletes, surgeons, military personnel, and so on. The idea is to put you in control of your thoughts and feelings. From there, you manage your behaviors – and eventually your destiny.

2011 116

Why we need new leadership

Ken Carroll

I don’t know of a single institution that isn’t under the threat of massive trauma or even annihilation. From the Catholic church to the US economic order, from the welfare state to the corporation, it’s all rattling. The old centers of control are breaking down and power is devolving to the edges.

2011 116

How we write about leadership in the modern era

Ken Carroll

Memo to self: Five things you must do when writing about leadership in the age of social media. This is, erm, a parody.). In reverse order of importance, here they are: #5. Use quotations up the wazoo. Big sweeping, philosophical quotations can be tweeted very conveniently and are hard to refute.

2010 127

The New Humanism

Ken Carroll

Here’s David Brooks talking about a ‘new humanism’. He sees it as the result primarily of insights from neuroscience.

2011 116

Self-direction and the New Leadership Skills

Ken Carroll

We need a new conception of leadership and I believe self-direction describes an alternative model. So, what can the capacity for self-direction do for you? . Well, a lot.

Skills 116

Motivation is not a trap

Ken Carroll

Here’s a quote on motivation from John C Maxwell that I think could confuse as much as it illuminates: “ The whole idea of motivation is a trap. Forget motivation. Just do it. Exercise, lose weight, test your blood sugar, or whatever. Do it without motivation. And then, guess what? After you start doing the thing, that’s when the motivation comes and makes it easy for you to keep on doing it.&#. Motivation is not always a trap.

2010 124

Self-direction goes beyond learning

Ken Carroll

Here is the presentation I mentioned in the last post (with some revisions). The bigger argument goes beyond learning and it is this one: We’ve been concerned exclusively in the West with externally driven freedoms i.e., those that come from the environment.

2011 116