Using personas in design of online and blended learning

Joitske Hulsebosch

I have experienced that some people will make a caricature of the persona, especially if they have a difficult relationship with the group the persona represents. The site will give you a random photo. Why would you work with personas when designing online or blended learning?

2019 164

Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

Formal relationships with a company are problematic for the Super Users, and therefore all recognition happens after the fact. Off site activity – An influencer’s activities are inherently separated from the corporate sites/properties. But Advocates (and advocate marketing programs) tend to focus more on an “if > then” relationship. These programs are not a quid pro quo relationship, per se. Definitions are important. Language matters. .

2019 142