Listening to and Learning from the ‘Other’

Jenny Connected

We live in relationship with all things and all people. This is why reason arises out of the face-to-face relationships we have with other people. Interdisciplinary Science Reviews, 43(2), 146–155.

2019 155

Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

Formal relationships with a company are problematic for the Super Users, and therefore all recognition happens after the fact. But Advocates (and advocate marketing programs) tend to focus more on an “if > then” relationship. “ If you participate, share, review, post then you will get some reward.” These programs are not a quid pro quo relationship, per se. Definitions are important. Language matters. .

2019 142