Engaged Customer definitions: Super Users, Influencers, Advocates
FEBRUARY 15, 2019
Super Users drive conversations in communities across a wide variety of topics, and lead these social experiences. — Influencers are members of Influence Marketing programs, a form of marketing in which focus is placed on influential people rather than the target market as a whole. They have created an audience through their celebrity and are using that audience to push products they’re paid to push. . Definitions are important. Language matters. .