Engaged Customer definitions: Super Users, Influencers, Advocates
FEBRUARY 15, 2019
Formal relationships with a company are problematic for the Super Users, and therefore all recognition happens after the fact. Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. They have created an audience through their celebrity and are using that audience to push products they’re paid to push. . Definitions are important. Language matters. .