Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. They have created an audience through their celebrity and are using that audience to push products they’re paid to push. . Short term Marketing oriented – The goal of a marketer working with an influencer is specifically to push a short term, product/service oriented agenda.

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A calendar of seasons for my time and place

Chris Corrigan

A strong northwesterly breeze is pushing wind driven swell down the Strait of Georgia onto the southwestern shore of Bowen Island. We mark some of these days locally, with a May Day festival, and a huge community celebration on Hallowe’en as well as its solstice celebrations.

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From the feed

Chris Corrigan

We have to close the distance between the push-button order and the human act. Design thinking has allowed us to celebrate conventional solutions as breakthrough innovations and to continue with business as usual. Five links that caught my eye over the holiday.

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