Engaged Customer definitions: Super Users, Influencers, Advocates
FEBRUARY 15, 2019
Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. They have created an audience through their celebrity and are using that audience to push products they’re paid to push. . Short term Marketing oriented – The goal of a marketer working with an influencer is specifically to push a short term, product/service oriented agenda.