Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. They have created an audience through their celebrity and are using that audience to push products they’re paid to push. . But they are certainly meant to drive specific outcomes. . Definitions are important. Language matters. . We know that all community have stratifications amongst their members.

2019 89

Planning in pure dialogue

Chris Corrigan

Don’t control the outcome. It sounds almost absurd to think that we would have controlled the outcome. Wrap it up, make a date for some next steps and celebrate the work.

2019 74