Engaged Customer definitions: Super Users, Influencers, Advocates
FEBRUARY 15, 2019
Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. They have created an audience through their celebrity and are using that audience to push products they’re paid to push. . But they are certainly meant to drive specific outcomes. . Definitions are important. Language matters. . We know that all community have stratifications amongst their members.