Remove 2019 Remove Celebrities Remove Open Remove Relationships

Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

They share their opinions about the company openly, positive and negative. Formal relationships with a company are problematic for the Super Users, and therefore all recognition happens after the fact. Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. But Advocates (and advocate marketing programs) tend to focus more on an “if > then” relationship.

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Planning in pure dialogue

Chris Corrigan

Here are a few principles that I observed in working this way: Tend to relationships. As we were both building a new team and developing new ideas and products for our work, the most important focus in on relationships. Wrap it up, make a date for some next steps and celebrate the work.

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