Engaged Customer definitions: Super Users, Influencers, Advocates
FEBRUARY 15, 2019
They share their opinions about the company openly, positive and negative. Formal relationships with a company are problematic for the Super Users, and therefore all recognition happens after the fact. Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. But Advocates (and advocate marketing programs) tend to focus more on an “if > then” relationship.