Remove 2019 Remove Celebrities Remove Open Remove Outcome

Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

They share their opinions about the company openly, positive and negative. Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. They have created an audience through their celebrity and are using that audience to push products they’re paid to push. . But they are certainly meant to drive specific outcomes. . Definitions are important.

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Planning in pure dialogue

Chris Corrigan

Don’t control the outcome. It sounds almost absurd to think that we would have controlled the outcome. In Open Space we talk about the principle of “When it’s over it’s over” meaning that all creative work has a rhythm and flow to it.

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