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Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

Beyond just members with “standard” activity levels, we think about the most active, most passionate, most influential members and how we can get them helping to drive our community, marketing, and business goals. . They share their opinions about the company openly, positive and negative. Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people.

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From the feed

Chris Corrigan

The goal with new power is not to hoard it, but to channel it.’ Design thinking has allowed us to celebrate conventional solutions as breakthrough innovations and to continue with business as usual. Five links that caught my eye over the holiday.

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