Engaged Customer definitions: Super Users, Influencers, Advocates
FEBRUARY 15, 2019
Beyond just members with “standard” activity levels, we think about the most active, most passionate, most influential members and how we can get them helping to drive our community, marketing, and business goals. . They share their opinions about the company openly, positive and negative. Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people.