Engaged Customer definitions: Super Users, Influencers, Advocates
FEBRUARY 15, 2019
Formal relationships with a company are problematic for the Super Users, and therefore all recognition happens after the fact. Their “celebrity” is a function of their in-community participation. . They don’t focus solely on marketing/sales issues, but instead deal with a broad ranges of on and off topic issues. . . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. Definitions are important. Language matters. .