Remove 2019 Remove Celebrities Remove Focus Remove Relationships

Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

Formal relationships with a company are problematic for the Super Users, and therefore all recognition happens after the fact. Their “celebrity” is a function of their in-community participation. . They don’t focus solely on marketing/sales issues, but instead deal with a broad ranges of on and off topic issues. . . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. Definitions are important. Language matters. .

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Planning in pure dialogue

Chris Corrigan

Here are a few principles that I observed in working this way: Tend to relationships. As we were both building a new team and developing new ideas and products for our work, the most important focus in on relationships.

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