Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. They have created an audience through their celebrity and are using that audience to push products they’re paid to push. . Definitions are important. Language matters. . We know that all community have stratifications amongst their members.

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Senior Social Media Professional Training – August 2018

Laurel Papworth- Social Network Strategy

Is developing Crisis Communications Plans, around negative criticism, trolls and hostile feedback from community engagement. Suitable for senior staff, PR and celebrity social media managers. AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia.

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