Engaged Customer definitions: Super Users, Influencers, Advocates
FEBRUARY 15, 2019
Their “celebrity” is a function of their in-community participation. . Super Users drive conversations in communities across a wide variety of topics, and lead these social experiences. — Influencers are members of Influence Marketing programs, a form of marketing in which focus is placed on influential people rather than the target market as a whole. An “influencer” is a celebrity, major or minor, with influence over a specific group of people.