Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

Their “celebrity” is a function of their in-community participation. . Super Users drive conversations in communities across a wide variety of topics, and lead these social experiences. An “influencer” is a celebrity, major or minor, with influence over a specific group of people. They have created an audience through their celebrity and are using that audience to push products they’re paid to push. . Definitions are important. Language matters. .

2019 136

From the feed

Chris Corrigan

Design thinking has allowed us to celebrate conventional solutions as breakthrough innovations and to continue with business as usual. It’s about entertaining the possibility that you may be wrong and being open to learning from the experience of others.

2019 58

New Year’s Eve in Kerala, 2018

Jenny Connected

It struck me that the article has many messages for how I might wish to progress into 2019. ” All these quotes resonate with me on one level or another and seem worth thinking about as 2019 is almost upon us. Wishing anyone who reads this a happy and fulfilling 2019.

2018 139