Remove 2019 Remove Celebrities Remove Engagement Remove Relationships

Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

As we consider the best path forward for these sorts of engagement activities, it’s important to dial in our definitions in order to most effectively and most strategically engage. . Over the years, we’ve heard a great many terms to describe “Engaged Customers”… influencers, super users, super fans, advocates, and more. Each one of these terms define a very different type of Engaged Customer, so it’s important not to use them interchangeably. Definitions are important.

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Planning in pure dialogue

Chris Corrigan

Here are a few principles that I observed in working this way: Tend to relationships. As we were both building a new team and developing new ideas and products for our work, the most important focus in on relationships. Wrap it up, make a date for some next steps and celebrate the work.

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