Engaged Customer definitions: Super Users, Influencers, Advocates
FEBRUARY 15, 2019
As we consider the best path forward for these sorts of engagement activities, it’s important to dial in our definitions in order to most effectively and most strategically engage. . Over the years, we’ve heard a great many terms to describe “Engaged Customers”… influencers, super users, super fans, advocates, and more. Each one of these terms define a very different type of Engaged Customer, so it’s important not to use them interchangeably. Definitions are important.