Remove 2019 Remove Celebrities Remove Connect Remove Relationships

Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

Formal relationships with a company are problematic for the Super Users, and therefore all recognition happens after the fact. Their “celebrity” is a function of their in-community participation. . An “influencer” is a celebrity, major or minor, with influence over a specific group of people. They have created an audience through their celebrity and are using that audience to push products they’re paid to push. . Definitions are important. Language matters. .

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Planning in pure dialogue

Chris Corrigan

The program has built collaboration, trust, and connection between the Ministry of Children and Family Development, indigenous communities and organizations and people working in the social services sector. Here are a few principles that I observed in working this way: Tend to relationships.

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