Engaged Customer definitions: Super Users, Influencers, Advocates
FEBRUARY 15, 2019
We know that all community have stratifications amongst their members. Beyond just members with “standard” activity levels, we think about the most active, most passionate, most influential members and how we can get them helping to drive our community, marketing, and business goals. . — Super Users (aka Super Fans) are volunteer community members who participate in a corporate sponsored environment at an outpaced level from “standard” users. Definitions are important.