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Engaged Customer definitions: Super Users, Influencers, Advocates

Community Guy

We know that all community have stratifications amongst their members. Beyond just members with “standard” activity levels, we think about the most active, most passionate, most influential members and how we can get them helping to drive our community, marketing, and business goals. . — Super Users (aka Super Fans) are volunteer community members who participate in a corporate sponsored environment at an outpaced level from “standard” users. Definitions are important.

2019 89

Senior Social Media Professional Training – August 2018

Laurel Papworth- Social Network Strategy

Suitable for Public Relations and Community Managers. Is developing Crisis Communications Plans, around negative criticism, trolls and hostile feedback from community engagement. Suitable for senior staff, PR and celebrity social media managers.

2018 130