Senior Social Media Professional Training – August 2018

Laurel Papworth- Social Network Strategy

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Suitable for Small Business or Social Media Marketing Managers. social media 2018 Australia Course Sydney

2018 130

5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018

Laurel Papworth- Social Network Strategy

Sometimes the best marketing is outbound PR ( Influencers talking to their audience instead of you purely building your own). Here are the 5 types of social media planners you need.

2018 142

Truth in a Post-Truth Age

Jenny Connected

Idols of the market place – errors arising from the false significance bestowed upon words, the imprecision of words and slippery terminology. In Episode 3, Juliet Samuel discusses the role of markets in defining truth. Financial markets can be equally irrational and unpredictable.

2018 219

Consensus and community in the distributed web

Jenny Connected

As of August 2018, about 1000 pages are deleted from Wikipedia each day. Education Blockchain Market Map. HolonIQ, Nov 30, 2018 Though dated last June this market map appeared in my inbox from Holon only today. The topic for this week in the E-Learning 3.0

2018 166

E-Learning 3.0 : Identity Graphs

Jenny Connected

We are expanding on the marketing definition of an identity graph. We are now in the fourth week of this E-Learning 3.0 open course/MOOC.

2018 148

Links of the Quarter: June 2018

How to Save the World

photo by Ian Nelson of Hanalei Bay, Kaua’i after the April 2018 floods, which swept away some livestock fences and introduced some species to some novel ecosystems. multimedia reprocessed/washed/painted photo produced by my friend Ron Woodall.

2018 46

(video) tool of the month: 1 second video apps for blended learning

Joitske Hulsebosch

Video is already important in online marketing, and learning and training follows this trend. This blogpost can be read in Dutch on Ennuonline. Video is an important online trend. The tool of this month is therefore a video tool: the 1 second video app.

2018 182

My experiences of the E-Learning 3.0 MOOC to date

Jenny Connected

I prefer the ‘front porch’ discussions to the ‘market place’ as Matthias Melcher once described it. First a bit of background. The task for this week in the E-Learning 3.0 MOOC is related to the topic of Community in the distributed web. This is the task as created by Stephen Downes: As a community, create an assignment the completion of which denotes being a member of the community. For the purposes of this task, there can only be one community.

2018 127

How not to thank your customers

Community Guy

They would still have been able to communicate the same marketing message, but they would have come across vastly more genuine. Sometimes being a human is tough. Getting through the day with a enough sleep. Scrounging food that you can get excited about. Executing grand ideas at work.

2018 116

Confessions of a Super Fan

Community Guy

You build a brand/support/marketing/fan community in order to create exactly that: a home for your most loyal and engaged customers.

2018 127

You can use Twitter to get new ideas to do your work in a better way

Joitske Hulsebosch

What I do is follow people from other industries (like marketeers) and also writers of books I like. I think through what might be valuable to particular groups such as marketing or engineering. Would you like to show off at work with great ideas?

2018 151

HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth- Social Network Strategy

understand the job market in that region. measure the gap in the skills and job market vs the fastest growing job requirements. HR and Big Data – How LinkedIn Uses Data Research.

2018 136

Microsoft Whiteboard

Michael Sampson - Currents

While a white background is a common starting experience in Microsoft’s applications, the specific capabilities of each tool both create and constrain what you can use it for. Word’s white background is for words, sentences, paragraphs and pages.

(Microlearning) tool of the month: Guidiance

Joitske Hulsebosch

In this way they guide you from creation to marketing and sales, so that you ultimately generate a continuous turnover stream through online training. Microlearning is a trend in online learning, so the tool of the month is a microlearning tool: Guidiance.

2018 130

Confessions of a Super Fan

Community Guy

You build a brand/support/marketing/fan community in order to create exactly that: a home for your most loyal and engaged customers.

2018 116

Social Media Strategist Jobs: Twitter Sydney Australia

Laurel Papworth- Social Network Strategy

We’re looking for a skilled editorial manager to lead the Tokyo and Sydney Moments teams, which are responsible for identifying the best Tweets, photos, and videos around the biggest real-world events and high-profile opportunities for English-speaking and Japanese-speaking markets. I used to do “social media job of the week” but haven’t for years. Anywhos. Want to work for Twitter? Head of Curation, APAC (Tokyo & Sydney) .

2018 109

Use Binoculars, Not a Magnifying Glass

Michael Sampson - Currents

What the leaders in your organisation are saying about strategy, intent, competitor forces and market changes. Both a magnifying glass and binoculars enhance vision, with one providing the micro and the other the macro in details not available to the naked eye.

2018 127

Information Protection: The What

Michael Sampson - Currents

In an organisational context, disclosing financial planning documents or explanations of the forthcoming business strategy moves to a competitor can result in a weakened market position, reduced market valuation, and in the worst case, outright business failure.

2018 116

Walking a Different Path – Redux

Michael Sampson - Currents

With the velocity that Microsoft is ramping up on Office 365, Azure, Dynamics 365, Enterprise Mobility + Security, Microsoft 365 and more, it’s very easy for an organisation to look at the general market dynamics and say “let’s flow with everyone else.”

2018 116

Unified Endpoint Management – and Microsoft Enterprise Mobility + Security

Michael Sampson - Currents

Gartner published its latest analysis of the Unified Endpoint Management market late last week, with VMware, Microsoft, IBM, BlackBerry, and MobileIron ranked as the leaders.

2018 116

From Out-Hustle to Out-Look

Michael Sampson - Currents

Markets with high growth rates offer good investment possibilities. Fortune Magazine interviewed Dennis Lynch in early 2014 about his investment philosophy at Morgan Stanley. Key ideas: Take a long-term view in a world that thinks short-term.

2018 116

Hyperfish Acquired by LiveTiles

Michael Sampson - Currents

I was interested to note that LiveTiles acquired Hyperfish late last week : Headquartered in New York, LiveTiles is the market leader in intelligent workplace software empowering organizations across the world to reinvent how work is done.

2018 116

Shoes That Tell You Where To Go

Michael Sampson - Currents

Navigating urban spaces – particularly when those are unknown or unfamiliar – has become a matter of walking around with your face glued to your phone’s screen.

2018 116

Data Breaches – It’s Not Just Hackers

Michael Sampson - Currents

An employee leaves a firm and takes details on customers to a competitor or to their own new firm in the same market space. In the General Data Protection Regulation and other data protection regulations around the world, data breaches are a topic of concern. In all cases, the regulators do not want data breaches to happen (because it goes against the data protection mandate), and generally speaking, there is a requirement to notify a given authority when a data breach is detected.

2018 98

Changes Afoot for Microsoft OneNote

Michael Sampson - Currents

Perhaps Microsoft’s work with tuning it for the education market with OneNote for Classrooms will seed the market with a whole new love for the program in about a decade’s time, but that’s a long-term play we will need to watch. On the Silverside blog, I wrote about upcoming changes for Microsoft OneNote: One of my friends once covered himself in Post-It Notes and walked into his local Microsoft office.

2018 89

The Technologies I’ll Miss

How to Save the World

The mattress: Must be the consumer item with the most unjustified high markup (up to 900%) and the least real innovation of anything on the market. photo from the good folks at pixabay.

2018 68

AI Use Cases For Communities & Networks

Online Community Strategy

Image Source: Constellation Research 2018 Artificial Intelligence Study. We’ll spill into HR, marketing, IT, innovation – anywhere there’s a need to understand and optimise social intelligence. Artificial Intelligence is arguably the buzziest of buzz words these days.

2018 51

Sizing the Community Opportunity for B2B

Online Community Strategy

When developing or refining a community strategy, it is critical to understand the larger market and business contexts the community will exist in. Key Questions: How big is the total addressable market?

2018 46

The Price of Oil

How to Save the World

Desperately chasing profits, like high-rollers who keep increasing their casino bets every time they lose, they have wiped billions out of share and pension values in a lemming-like panic about whether and when the colossally overpriced stock market is going to crash.

2018 65

Letter of Termination

How to Save the World

The model you instituted on our behalf ironically called the “free market economy” is the precise opposite: it is an oligarchy of obscenely rich and powerful overlords sucking up the commons — our resources — for their own personal enrichment, impoverishing us in the process. image from Fill at Pixabay CC0.

2018 63

Cultural Isomorphism

How to Save the World

Here is what I learned: We like to think that competitive markets encourage a diversity of approaches and strategies that differentiate organizations from the rest of the pack. New Yorker cover by Charles E Martin from September 11, 1971.

2018 46

Collapse Watch

How to Save the World

With the disappearance of credit and liquidity, stock markets, which depend on constant growth in new investment to pay for constant increases in production and profits, will then begin to fail. I t’s been a while since I posted about the collapse of our industrial civilization.

2018 46

Networking to Find Better Work

How to Save the World

Step 4: Begin to identify your Target Organizations (those in your Target Market), and gather information on what their culture and values and challenges and needs and prevailing trends are, and who’s who in them.

2018 46

Struggling to pick up the trash in the face of weaponized evaluation

Chris Corrigan

They generally, and irresponsibly, claim that the market is the better mechanism to solve social problems even though the market has been shown to be a psychotic beast hell bent on destroying local communities, families and the climate in pursuit of it’s narrowly focused agenda. In the forty years since Regan, Thatcher and Mulroney went to war against government, the market has failed on nearly every score to create secure economic and environmental futures for all peoples.

2018 42

Boston E20 Notes: Got Numbers? Community Metrics and Analysis

Portals and KM

As a member of marketing, communications, support, or whoever the community is run by, you’re probably accustom to being asked for a variety of metrics and ways to prove success, profitability, and efficiency. There will be 190,000 data analysts needed by 2018. I am pleased to be back for my sixth Enterprise 2.0 conference in Boston. Here is a link to a summary of last year’s notes. This is another of my notes for this year. There will be more to follow.

2012 141