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Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth- Social Network Strategy

“CrystalKnows gathers info from the internet and public accounts and uses it to assign a personality type. Crystal also outlines how to speak, email, work, or recruit a person” Think MyersBrigg but behavioural not declarative ( I can’t fib on the answer).

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