Are You Tapping “Third-Order” Engagement?
Alchemy of Change
DECEMBER 13, 2010
Gallup has tracked this too and found that “customers who are fully engaged represent an average 23% premium in share of wallet, profitability, revenue, and relationship growth than the average customer. They invest in new tools, processes and strategies to maximize the impact of their networks of third parties sellers – and these investments go well beyond the marketing department.