Enterprise: List of 40 Social Media Staff Guidelines

Laurel Papworth- Social Network Strategy

Not surprising - it goes a long way to protect the company from fallout if/when staff do ignore the social media guidelines in place. . Media companies: For Journalists entering into public debate [link]. Intel Social Media Guidelines [link]. Enemy Media? ^.^.

5 steps to a social media marketing campaign

Laurel Papworth- Social Network Strategy

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Diagram Social Media Marketing Campaign.

Trending Sources

Gary Hayes Social Media Count

Laurel Papworth- Social Network Strategy

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? You might want to factor that into the social media counter! I just thought that was interesting… Gary Hayes Social Media Count is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: counter , Facebook , Gary Hayes , numbers , Online Communities , social media , social networks , statistics , Twitter , youtube.

The 10 Principles of Social Media for Education

Evolving Web

After the 10 Principles of Social Media for Business came out, people began to engage us on different real-world applications. Tags: Management Focused Social Media social software 10 Social Media Principles Cooperation Business Cooperation

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

Social Media at Work


I decided to take a couple of days break from posting something over here, waiting for the connectivity issues to be fixed, because I know if I were to complain I wouldn’t be getting any kind of response, like I never did back in October 2009. This time around Social Media @ Work.

Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth- Social Network Strategy

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. I’m not a journalist who blogs, nor a blogger who has ever been paid for writing by a media organisation, nor journalist who is also an academic.

Ripple: Social Network Influencers

Laurel Papworth- Social Network Strategy

note: all the social media revenue streams are here on my social media monetization post). Anyway, the last slide was a set up for Jay to talk about blog monetization and Lee Hopkins social media monetization session in the afternoon.

Telstra and shutting down NowWeAreTalking social media site

Laurel Papworth- Social Network Strategy

Companies who create social media sites and then don’t do a controlled shut down really don’t get engagement.A Having a real reason – not “the social media experiment is finished, fuck off&# or the more polite “we’ll have something better for you later&#.

7 steps to shutting down a social media site

Laurel Papworth- Social Network Strategy

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. More in Social Media is Not An Experiment. Speaking 2009 (1).

Freemium Revenues: Social Media Business Podcast

Laurel Papworth- Social Network Strategy

In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. Freemium Revenues: Social Media Business Ep.004 from Laurel Papworth on Vimeo.

Communities of Practice: Conversations To Collaboration - SlideShare


communities_of_practice howto social_media

API Widget Economy: Social Media Business Podcast

Laurel Papworth- Social Network Strategy

An overview of social media monetization revenues. API Widget Economy: Social Media Business Ep.003 from Laurel Papworth on Vimeo. Social Media Business. This Social Media Business series is available on a variety of video hosting sites such as YouTube. .

Malaysia: Social Media and Facebook numbers

Laurel Papworth- Social Network Strategy

Social media big in Malaysia. Social media is huge, it’s trusted by users, it moulds perception, and it’s not going away. Technorati Tags: Bebo , David Gibson , Facebook , Inter-Asia , Malaysia , MySpace , social media , the star , Twitter.

Australia Social Finance: List of Peer to Peer loans and p2p banks

Laurel Papworth- Social Network Strategy

Tags: Australia Bank Money Online Communities finance peer2peer social media social networks banks fosik igrin kickstart kickstarter lending lending hub loans p2p peer to peer peermint propser social finance zopa

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Shifts in 2011 Inc. 500 Social Media Usage

Portals and KM

See my last post on them: Is Social Media Reaching a Plateau in America's Largest Companies? They recently released a new study on the usage of social media in fast-growing corporations. 500 social media usage for the fifth consecutive year, providing a useful longitudinal study of corporate social media use. 500 as other social media tools have emerged. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. 

2012 44

The Long Tail and Social Media

Online Social Networking

The Allure of Social Media for Marketing. There are many aspects of social media that are appealing. However, the long tail aspect of social media I’ve described makes it especially attractive to savvy marketers. Well written and keyword researched content remains online indefinitely and attracts an enormous number of search engine visits over time, a benefit not enjoyed using other media.

Social Marketing vs Traditional Marketing Mix

Laurel Papworth- Social Network Strategy

In Australia, which is best - traditional agencies doing social vs social media consultancies? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). He reprinted it on his blog : “Social media will replace all other forms of media within the next 5 years by making them appear irrelevant to today’s changing media consumer.&#. traditional media drinking the kool aid?)

Is Social Media Reaching a Plateau in America's Largest Companies?

Portals and KM

Nora Ganim Barnes and Justina Andonian at the Center for Marketing Research, Charlton College of Business, University of Massachusetts Dartmouth recently released a report on The 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau? This is another in the great series of studies on social media use in business and elsewhere (see for example, Social Media Use Continues to Expand in US Higher Education ).

Peoplebrowsr: How to search Twitter bio profiles

Laurel Papworth- Social Network Strategy

Type in World of Warcraft , your bank , social media guru whatever. Tags: social media twellow social networks Twitter search bio peoplebrowsr stranger Search search profile friend social search Ever wondered how to search the Bio fields for someone in Twitter?

Notes on the NYC Department of Education Social Media Guidelines


NYC Department of Education (DOE) issued their Social Media Guidelines this week. Does the policy support NYC staff who are already using social media productively and responsibly with their learners, for their own professional development, and/or for school communication and activity?

2012 37

Social Media Planning and Evaluation for NGOs | Full Circle Associates

Nancy White

Social Media Strategy Planning & Measurement – What’s Working? With social media, however, strategy is a compass, not a map, because it is a fast changing territory. Social media, however, is like a river you swim in.

Share 11

Personal Kanban at the World Bank: Modus Cooperandi Info Pak 1

Evolving Web

Focused Social Media Management Personal Kanban Web 2.0 Personal Kanban at the World Bank - Small Team Rapid Development. View more documents from ourfounder. This is the first in a series of Modus Cooperandi's Info Paks. They are downloadable, and work like a narrative whitepaper. Think of them like graphic novels for business.

News Updates (July 22, 2009)

Michael Sampson - Currents

Alex has a new article on cutting through the hype of social media. This can be true right across the spectrum of enterprise software, from a complex CMS system, to social media tools. " SaaS Drivers. Craig comments on some recent Burton Group and Gartner research around software-as-a-service. " All this reiterates the key findings we published in July of last year and unveiled at our Catalyst conference: (1) SaaS implementations aren’t all about saving money.

Online Community Software | Leverage Software

John Tropea - Delicious Community

A lynchpin to our social media strategy, it accelerates the evaluation, sales and support processes." - Jason Newton, HP Trusted by the worlds smartest organizations.

Differentiating Between Social Media and Community Management

John Tropea - Delicious Community

The Community Roundtable A peer network for community managers and social media practitioners. In low complexity markets and use cases (think Sharpie pens ) the focus is on social media because the relationships desired between Newell Rubbermaid and Sharpie customers does not need to be that deep – and the business model cannot support deep relationship development (i.e. I took a stab at articulating the primary responsibilities of social media managers and community managers.

Blog Action Day is Oct 15 2009

Laurel Papworth- Social Network Strategy

In 2009, Collis & Cyan asked the team at Change.org, the world’s leading blog network for social issues, to take over responsibility of Blog Action Day and expand its reach. Blog Action Day is Oct 15 2009 is a post from: Laurel Papworth- Social Network Strategy.

Behavior Guidelines: Unblocking Social Media at the Firewall

Laurel Papworth- Social Network Strategy

For Public Relations who are concerned about Crisis Communication in Social Networks and are responsible for Social Media Training across the organisation. Approach the directors or IT dictators and ask why social media is blocked. Nice time to start a social media internal audit. .

Australia Enterprise: list of business online communities

Laurel Papworth- Social Network Strategy

Tags: Online Communities social media social networks angel investors Investment Corporate business Enterprise 2.0

Social Media Use Continues to Expand in US Higher Education

Portals and KM

Lescault, Social Media Adoption Soars as Higher-Ed Experiments and Reevaluates Its Use of New Communications Tools , provides some useful results. This latest study (2010-2011) analyzes the most recent trending of social media adoption among four-year accredited institutions in the United States. Colleges and universities are using social media, especially social networking sites, not simply to recruit but also to research the backgrounds and activities of prospective students.

Victoria Social Media Camp With Rob Cottingham

Nancy White

At a past NorthernVoice (2009), Rob Cottingham and I went “without a net&# doing a live comedy/socialmedia/graphic recording mashup. Well Rob and I are pairing up again at this year’s Social Media Camp in Victoria BC on June 3-4.

How NOT to do Customer Service on Twitter Crucial Paradigm

Laurel Papworth- Social Network Strategy

Tags: CSR Online Communities Twitter blogs customer service social media social networks crucial paradigm

Australia: Electrolux Global Social Media Summit

Laurel Papworth- Social Network Strategy

Electrolux hosted a global social media summit from Stockholm, Sweden on Monday night. They invited a social media strategist from each continent to speak for 10 minutes on the State of Social Media in their country or region.

Using Emergence to Take Social Change to Scale (application/pdf Object)


Tags: community networks emergence system:filetype:pdf system:media:document

Media 16

Jobs: Social Media Recruitment RecruitTech 2009

Laurel Papworth- Social Network Strategy

I just spent the day at a great conference in Canberra called RecruitTech 2009. Lots of stuff on jobs, recruitment, social media, niche networks, and hiring staff. Below is my presentation: Social Media Recruitment Recruit Tech2009. Tags: Australia Jobs Online Communities recruitment social media social networks View more documents from Laurel Papworth. I spoke about open outsourcing, augmented reality for recruitment etc. Michael Specht’s is here.

The Inc. 500 Continues to Embrace Social Media in Increasing Numbers

Portals and KM

Here is the latest in the very useful series of longitudinal studies on social media use by The Center for Marketing Research at the University of Massachusetts Dartmouth led by Nora Barnes.    This one covered Social Media Usage in the Inc. Since companies in these two areas under use social media compared to others, this shift has the effect on reducing growth numbers. 500 reporting using at least one of the social media tools studied (see below). 

2010 33

Are we a tribe?

Connectable Dots

We mentioned some interesting groups like Social Media Club , Community Roundtable or groups that have formed around people such as Nancy White and Jerry Michalski who are part of the loose Online Community Unconference orbit.

How social media will change in 2009

Community Guy

The video below is part of that interview, where I attempt to answer the question “How will social media change in 2009?&#. On a recent trip to Seattle, I was invited to sit down with Blake from Visible Technologies for a short interview.

Life With Alacrity: The Dunbar Number as a Limit to Group Sizes

John Tropea - Delicious Community

Life With Alacrity Alacrity, noun. From the Latin alacritus meaning promptitude. Similar in meaning to its synonyms Velocity and Celerity, all three mean quickness in action or movement.

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The New Socialism: Global Collectivist Society Is Coming Online

John Tropea - Delicious Collaboration

Wikipedia, Flickr, and Twitter arent just revolutions in online social media. But clearly the population that lives with socialized media is significant. Wired.com © 2009 Condé Nast Digital. Wired Home Subscribe Sections Cars 2.0