Is Social Media Reaching a Plateau in America's Largest Companies?
Portals and KM
NOVEMBER 16, 2011
Nora Ganim Barnes and Justina Andonian at the Center for Marketing Research, Charlton College of Business, University of Massachusetts Dartmouth recently released a report on The 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau? This is the same as 2010 and only one more than 2009. In 2011, 91% of the F500 blogs take comments, have RSS feeds and take subscriptions and this is an increase of 1% since 2009 and 2010.