Higher Education Records ROI for Social Media
Portals and KM
AUGUST 24, 2012
Here is another study, Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Change r, by Nora Ganim Barnes and her colleagues at the University of Massachusetts Dartmouth Center for Marketing Research. They have been watching trends in social media usage at US colleges and universities since 2007 providing unique longitudinal data. Here is last year’s study - Social Media Use Continues to Expand in US Higher Education.