Community ROI / Online Community Unconference 2007
John Tropea - Delicious Community
JULY 2, 2007
Workspace: Online Community Unconference 2007 Whats New Weblogs Loading. AT&T, 2002) • 43% of support forums visits are in lieu of opening up a support case. ASP, 2002) • Cost per interaction in customers support averages $12 via the contact center versus $0.25 56% percent of online community members log in once a day or more (Annenberg, 2007) • Customers report good experiences in forums more than twice as often as they do via calls or mail.