Laurel Papworth- Social Network Strategy

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. and trust me I’ve heard them all – are: We know our customers, we don’t need to listen to them online. I prefer to talk to my customers face to face. We don’t need/have new customers (closed system).

2016 124

Sydney, Australia – Facebook Course June 2017

Laurel Papworth- Social Network Strategy

Dear Students, my next Facebook course is on June 21st & June 22nd (two day course) so please bring your laptop and charger on both days. Lunch and teas and online courses/workbooks are included with the course being run in Sydney CBD in a training room.

2017 71

Trending Sources

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over.

2015 154

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further!

2015 143

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff.

2016 122

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth- Social Network Strategy

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

2014 129

Social Media Online Courses and Training

Laurel Papworth- Social Network Strategy

Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

2015 118

Mark Zuckerberg as POTUS? President of USA and Facebook?

Laurel Papworth- Social Network Strategy

There’s quite a shift at the moment with the heavy hitters in social media and peer communities making a play into politics.

2017 42

RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth- Social Network Strategy

RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right? sometimes it’s IN the URL box (Chrome for example), sometimes its on the buttons of the menu bar (IE for example).

RSS 121

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Online course with downloadable documents and videos in December 16 & 17 2014. Please enquire for inhouse workshop (corporate).

2014 113

How Often Should I Post on Facebook? #FBO

Laurel Papworth- Social Network Strategy

HOW OFTEN SHOULD I POST ON FACEBOOK? I wish I had a licorice allsort for every time this is asked in a social media workshop or a conference.

2016 82

3 Ways Google Search is impacted by #SocialMedia & #GooglePlus

Laurel Papworth- Social Network Strategy

Should your business bother with social media, Google Plus and SEO/SMO? Does Google Plus make a difference to Google Search? How do social reviews online change search?

2014 121

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Just because you’ve got a Facebook Page and Twitter Account doesn’t mean anyone is interested in what you have to say. Or your content is interesting but you feel you aren’t positioning it correctly.

2013 138

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising.

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth- Social Network Strategy

Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. It’s probably worth investigating the number of bloggers killed in the “Line of Duty”… Today, George Brandis Attorney General for Australia stated that “ bloggers are not journalists ” in regard to the #metadata debate (Government accessing Big Data vs Privacy debate).

2015 100

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks.

2013 133

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth- Social Network Strategy

Ten Steps to Create a Shitstorm Online with Social Media. The Government allowed gay marriage. And then it didn’t. Not unexpected but not to be accepted. Let’s give them hell. For fun, amusement. For social change. Or just because it’s right.

2013 122

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

How to turn off Google personalisation (SMO) and go back to SEO BUT: SEO is dead, SMO rules. Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing.

2012 154

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls. Because it’s not negative if you own it, and get a laugh out of it, is it?

2014 107

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. It doesn’t work. Here’s UNICEF’s shocking attempt. What’s wrong with the image below?

2013 131

Best Upsell is Education #Dropbox #marketing

Laurel Papworth- Social Network Strategy

I’m just writing a (quick) post cos I find this stuff confusing. I pay about 100 bucks a year for Dropbox. Not sure why. I guess I feel more secure – even though I suspect Dropbox is no more secure than iCloud LOL – having some documents in the cloud, duplicated.

2017 50

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth- Social Network Strategy

Losing our communication rights.

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day competition for homework!

2015 93

Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol

Laurel Papworth- Social Network Strategy

In Bed, Much? I understand courting Rupert Murdoch. Doesn’t do anything for us the voters, but might help pollies campaigns. Newspapers are information distribution channels, might as well try and make sure your stuff is being distributed and hopefully impartially.

2013 114

Charlotte Dawson, Cyberbullies and Social Media Pot and Kettle

Laurel Papworth- Social Network Strategy

I don’t support bullies online. I’ve had enough death threats as an online community manager to have experienced all the different emotions – fear, anger, frustration, impotence and boredom.

Australian Journalists and Social Media Influence

Laurel Papworth- Social Network Strategy

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media.

2012 141

8 ways to deal with negative comments in online communities

Laurel Papworth- Social Network Strategy

How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? How about a bitchy tweet on Twitter? Fight with them? Ignore them? Promise to do better?

Stopping Event Spam with Google Plus Hangouts

Laurel Papworth- Social Network Strategy

When a friend Circles you on Google Plus, Google sets as default everything to “opted in” Your friend then yells at you for spamming them which is totally unfair. Tell ‘em to read this to fix it. The first thing is to go to MY CALENDARS in Google Calendar.

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

2014 89

Quiz: Social Media and Voice

Laurel Papworth- Social Network Strategy

Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Types of Voice: Educational – how tos, tips, etc.

2014 91

Apologies and #Socialmedia in Crisis Comms PR

Laurel Papworth- Social Network Strategy

Shares Badly Handled Crisis Comms in Social Media by @ABCAustralia – Don’t Apologise!

2015 77

Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires

Laurel Papworth- Social Network Strategy

How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources. When I was asked by the BBC to do an interview on Tuesday night of the fires I said no.

2013 102

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth- Social Network Strategy

Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people.

2011 133

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth- Social Network Strategy

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5 million. Kickstarter kicks ass. But how does one do that? How does one build a community that will give money to a project?

2012 126

Job #SocialMedia – Digital Marketing Co-ordinator- Sydney @p2pKirstie

Laurel Papworth- Social Network Strategy

Found social media job one on Seek , just posted, 70K a year. Presuming Australians only? I chose this one as it doesn’t seem to demand a lot of social media experience yet pays OK to get you started. What do you think? Is it fair? Or do people have a lot of experience already out there?

2013 97

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

click to see the secret anti ad. Consumers Make (Parody) Ads Too. What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads?

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 systems from a thing of work to a thing of play. Foursquare becomes Social Work and all the better for it.

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced?

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth- Social Network Strategy

One of the great mysteries of life is why Anon was such a genius in print and such an idiot online. And like all great mysteries, it’s worth whiling away an afternoon investigating the phenomenon. Lets explore Pseudonymity vs Anonymity and the repercussions with Accountability.

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth- Social Network Strategy

Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. Let’s have a look at. some basic democratic activities and then.

2014 89