Laurel Papworth- Social Network Strategy

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. and trust me I’ve heard them all – are: We know our customers, we don’t need to listen to them online. I prefer to talk to my customers face to face. We don’t need/have new customers (closed system).

2016 124

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over.

2015 154

Trending Sources

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further!

2015 143

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Shares How to write a #socialmedia strategy for Gov, Organisations.

2015 151

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff.

2016 122

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual.

2014 139

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth- Social Network Strategy

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

2014 129

Social Media Online Courses and Training

Laurel Papworth- Social Network Strategy

Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

2015 118

More than Rumours: Facebook Changes #Australia

Laurel Papworth- Social Network Strategy

For my students: So Facebook has around 1,000 to 1,500 versions running at anyone time (split A/B testing of interface, algorithms etc). Some of the interface changes I am seeing or have seen: . ENGAGEMENT swapped out for Likes in the public facing ‘numbers’ area of a Page.

2017 46

RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth- Social Network Strategy

RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right? sometimes it’s IN the URL box (Chrome for example), sometimes its on the buttons of the menu bar (IE for example).

RSS 121

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Online course with downloadable documents and videos in December 16 & 17 2014. Please enquire for inhouse workshop (corporate).

2014 113

Facebook Course – Sydney Intensive September 2017 – Australia

Laurel Papworth- Social Network Strategy

The 2 Day Facebook Course (Intermediate) is here again! With me! Curriculum of the Facebook course (Sydney, Australia September 2017): Are you interested in: Facebook Content Creation, posting, creating, images, videos, livestream, when to post?

2017 56

3 Ways Google Search is impacted by #SocialMedia & #GooglePlus

Laurel Papworth- Social Network Strategy

Should your business bother with social media, Google Plus and SEO/SMO? Does Google Plus make a difference to Google Search? How do social reviews online change search?

2014 121

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Just because you’ve got a Facebook Page and Twitter Account doesn’t mean anyone is interested in what you have to say. Or your content is interesting but you feel you aren’t positioning it correctly.

2013 138

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising.

How Often Should I Post on Facebook? #FBO

Laurel Papworth- Social Network Strategy

HOW OFTEN SHOULD I POST ON FACEBOOK? I wish I had a licorice allsort for every time this is asked in a social media workshop or a conference.

2016 82

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks.

2013 133

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

How to turn off Google personalisation (SMO) and go back to SEO BUT: SEO is dead, SMO rules. Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing.

2012 154

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth- Social Network Strategy

Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. It’s probably worth investigating the number of bloggers killed in the “Line of Duty”… Today, George Brandis Attorney General for Australia stated that “ bloggers are not journalists ” in regard to the #metadata debate (Government accessing Big Data vs Privacy debate).

2015 100

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth- Social Network Strategy

Ten Steps to Create a Shitstorm Online with Social Media. The Government allowed gay marriage. And then it didn’t. Not unexpected but not to be accepted. Let’s give them hell. For fun, amusement. For social change. Or just because it’s right.

2013 122

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. It doesn’t work. Here’s UNICEF’s shocking attempt. What’s wrong with the image below?

2013 131

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls. Because it’s not negative if you own it, and get a laugh out of it, is it?

2014 107

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth- Social Network Strategy

Losing our communication rights.

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day competition for homework!

2015 93

Charlotte Dawson, Cyberbullies and Social Media Pot and Kettle

Laurel Papworth- Social Network Strategy

I don’t support bullies online. I’ve had enough death threats as an online community manager to have experienced all the different emotions – fear, anger, frustration, impotence and boredom.

Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol

Laurel Papworth- Social Network Strategy

In Bed, Much? I understand courting Rupert Murdoch. Doesn’t do anything for us the voters, but might help pollies campaigns. Newspapers are information distribution channels, might as well try and make sure your stuff is being distributed and hopefully impartially.

2013 114

Australian Journalists and Social Media Influence

Laurel Papworth- Social Network Strategy

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media.

2012 141

8 ways to deal with negative comments in online communities

Laurel Papworth- Social Network Strategy

How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? How about a bitchy tweet on Twitter? Fight with them? Ignore them? Promise to do better?

Stopping Event Spam with Google Plus Hangouts

Laurel Papworth- Social Network Strategy

When a friend Circles you on Google Plus, Google sets as default everything to “opted in” Your friend then yells at you for spamming them which is totally unfair. Tell ‘em to read this to fix it. The first thing is to go to MY CALENDARS in Google Calendar.

Set up a Facebook Shop in Australia with Paypal and Stripe

Laurel Papworth- Social Network Strategy

Setting up a Facebook Business Page Shop with Paypal and Stripe in Australia is not fully available yet – but you can prepare! Facebook #Australia. Dear Students Of My Facebook Course – I just want to put something out there publicly as there’s been discussion on it online.

2017 39

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

2014 89

Quiz: Social Media and Voice

Laurel Papworth- Social Network Strategy

Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Types of Voice: Educational – how tos, tips, etc.

2014 91

Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires

Laurel Papworth- Social Network Strategy

How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources. When I was asked by the BBC to do an interview on Tuesday night of the fires I said no.

2013 102

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth- Social Network Strategy

Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people.

2011 133

Apologies and #Socialmedia in Crisis Comms PR

Laurel Papworth- Social Network Strategy

Shares Badly Handled Crisis Comms in Social Media by @ABCAustralia – Don’t Apologise!

2015 77

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth- Social Network Strategy

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5 million. Kickstarter kicks ass. But how does one do that? How does one build a community that will give money to a project?

2012 126

Best Upsell is Education #Dropbox #marketing

Laurel Papworth- Social Network Strategy

I’m just writing a (quick) post cos I find this stuff confusing. I pay about 100 bucks a year for Dropbox. Not sure why. I guess I feel more secure – even though I suspect Dropbox is no more secure than iCloud LOL – having some documents in the cloud, duplicated.

2017 50

Job #SocialMedia – Digital Marketing Co-ordinator- Sydney @p2pKirstie

Laurel Papworth- Social Network Strategy

Found social media job one on Seek , just posted, 70K a year. Presuming Australians only? I chose this one as it doesn’t seem to demand a lot of social media experience yet pays OK to get you started. What do you think? Is it fair? Or do people have a lot of experience already out there?

2013 97

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

click to see the secret anti ad. Consumers Make (Parody) Ads Too. What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads?

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 systems from a thing of work to a thing of play. Foursquare becomes Social Work and all the better for it.