Twitter changed last night. Laura "Pistachio" Fitton also demonstrated the prosocial behavior unleashed in the Twitter community through what the Huffington Post referred to as frictionless online giving for charity: water ( #wellwishes ). Examples are rare. Armano's actions are emblematic. Equally altruistic? MORE >>

Two companies with very different results use Twinterns – interns who Twitter. She has increased Pizza Hut’s Twitter followers from 3,000 to more than 13,000 and successfully executed a sales promotion over the Fourth of July weekend. Oh wait… anyway: Case 1: Pizza Hut. Case 2: Habitat. lot, it turns out. MORE >>

For others this is about face-to-face networks focussing on learning together from practice, like a community of practice. If you talk about a closed, face-to-face, problem-solving network you talk about a different animal than when you talk about a fluid twitter community around a certain hashtag. Add a coach to a workteam. MORE >>

In the spirit of passing time at Christmas, and following on from a heated discussion about the meaning and robustness of community in online environments, I invited 100 of my 1,276 current Twitter followers to fill in a quick survey cunningly designed to provide a fairly wonky measure of community allegiance. Or maybe not. MORE >>

Since Twitter archiving is an oxymoron, I am now going to post my favorite links for the month so they can be easily accessed later. RT @ michellemanafy : Twitter open to more ads after successful trial w Starbucks, ESPN, Coke [link] biz week Oct 14. Twitter Crushing Facebook's Click-Through Rate: Report [link] via @ SBoSM Oct 12. MORE >>