This post is part of an ongoing series about developing an online community strategy . I mentioned in my previous post , the recommended first step in developing (or refining) your organization's online community strategy is to answer the question: What are you, as an organization, trying to accomplish? Answering the question of Organization intention is 1/2 of the equation for a successful community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As

Most organizations do not have a comprehensive community strategy in place. In most cases, community strategy is actually a set of tactics that individual departments are engaging in based on product or market segments. I've started to refer to a more comprehensive approach to community development as "Holistic Community Strategy". While this grass roots approach is where many organizations have to start, it is not a sustainable approach. The primary issue is one of valuing the activities, content and relationships of the community in the context of the host organization.

Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here: 1. Culture Change (how to get your organization to loosen up and adopt a social media strategy, and the very different way of interacting with people online that it entails?) 5. Tags: Strateg 1. Identify Objectives (what you want to accomplish - stated as SMART objectives) 2.

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Last week at the InterAction Forum I had the pleasure of hearing Sam Graham-Felson , former director of blogging for the Obama Campaign talk about their strategy and success.  also a firm believer that every organization, no matter how small, should have a full-time social media manager to craft content, email, and social networking strategies.  (Personally all about the strategy, but the more Lots of what Sam talked about can be translated into useful tactics for small and large organizations who are building communities of people who care about their issues. First,

Tags: Strateg We're doing some interesting work this week bringing the online dimension to a face-t0-face event. I'm in Kuwait for the 10th Annual Conference of the " Global Development Network ", a "global network of research and policy institutes that work on facilitating and applying research to policy development and practice." It's a three-day gathering of economists and development policy experts from almost every continent. Forum

In my hands is a corporate strategy. Sadly this strategy is unlikely to stick. One way to provide the overall context for a strategy is to create a strategic story that places the company’s directions within a schema. That way people get the gist of the strategy and can then attach more and more meaning. It’s a glossy six-page document designed for every employee to memorise and enact. There are seven themes each with three sub-themes.

Even though his social media journey has started out with Communities, this report covers a whole social media strategy, the strategy and approach can be used as a basis to cover any social media implementation. Strategy "…the framing of the problem (and the proposed solution) was seen as a matter of business strategy, and not the domain of a single function, such as IT or Marketing" A while back I posted on Chuck Hollis’s journey in introducing Communities of Practice to EMC. My previous post was a digest of what I think are the best

The topic of online community strategy is one of the things that occupies a large chunk of my mental cycles. How to Develop a Community Strategy Holistic Community Strategy Organizations are still challenged with setting strategy. I've written about a pretty basic process and framework a few times over the years, and I think the baseline concepts have held up well. You can read a couple of relatively recent posts here (I'd love to hear your thoughts):

Tags: Social Media Strateg L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. I can count on my fingers the number of major US companies that understand new media the way the Obama campaign did. (Incidentally,