Stephen Collins and I and a bunch of Twitterati got into a discussion about social media marketing campaigns and whether they should exist earlier today. By the way, I first raised these points in February 2008 in a post called Of course there ARE social media marketing campaigns. Diagram Social Media Marketing Campaign. MORE >>

Perhaps one of the most well-intentioned yet misunderstood categorizations I’ve seen made by a variety of sources has been a segmentation model which draws sharp distinctions between “teams”, “communities”, and “social networks” – essentially treating them as separate entities. Teams and communities are social networks. MORE >>

We live in a time when we do a much of our work with others in an online environment, which is why I’ve argued recently that we need our software to get much more  emotionally intelligent. Recognizing Social Context. Your social context is clear: do not disturb – nothing personal – I’m just on-task right now. MORE >>

Microsoft Office SharePoint 2007 (MOSS) is a disappointing platform for social computing in my opinion. My position for some time has been that the next release will be a tipping point for Microsoft's social computing efforts. Communities & Social Networks: Think "Adoption", Not "Deployment". plans: Enterprise 2.0: MORE >>

But I love it when Enterprise based social networks - or shall we call them  staff communities ? “We’re shifting to more of a people–and information-centric world,&# said Paul Maritz, CEO of software maker VMware VMW. Online Communities social media social networks web 2.0 Avon Calling! MORE >>