Virtual Community Social Media - Communities and Networks Connection

FRESHNETWORKS JANUARY 21, 2010 Social Media Case Study: LEGO CLICK Now they have continued their innovative approaches to engagement and embraced social media. Read more of our Social Media Case Studies. MORE >>	FRESHNETWORKS MARCH 22, 2009 Social Media ROI: Measuring the unmeasurable? On Friday we posted about an experiment running on one of our online communities , comparing paid and organic search strategies. This is just one of the ways that our clients measure the ROI of their online community - by increased traffic from organic search or significant savings on their paid search bills. Image via Wikipedia. MORE >>	RECENT POSTS APRIL 29, 2012 \| LAUREL PAPWORTH- SOCIAL NETWORK STRATEGY Social Media Training: 3 Day Intensive Advanced Class APRIL 8, 2012 \| P2P FOUNDATION Project of the Day: Transparency Life Sciences NOVEMBER 1, 2011 \| WWW.CMSWIRE.COM Building Great Enterprise 2.0 Communities JUNE 14, 2011 \| WWW.GAUTAMBLOGS.COM Building Social Business: 5 Skills for Online Community Managers JUNE 7, 2011 \| WWW.GAUTAMBLOGS.COM Building Social Business: The Seven Types of Social Roles in Employee Communities JUNE 7, 2011 \| WWW.GAUTAMBLOGS.COM Building Social Business: What Is Social Collaboration in an Organization
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FRESHNETWORKS DECEMBER 4, 2009 Five questions to ask a social media agency before you work with them There are a lot of social media agencies out there (we at FreshNetworks being one of them!). Why do you use social media as an agency? MORE >>	FRESHNETWORKS DECEMBER 21, 2009 Social media as a crisis management tool have a client who once said to me: “We want to use social media to attract more complaints&#. Image by ajburgess via Flickr. MORE >>	FRESHNETWORKS FEBRUARY 1, 2010 The Dangers of Social Media This is the most recent example of social media spreading lies at pace. Traditional v’s Social Media. MORE >>	FRESHNETWORKS AUGUST 10, 2009 How to write your firm’s social media policy In our last post we looked at why every business needs a social media policy. Image by late night movie via Flickr. MORE >>
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FRESHNETWORKS | MONDAY, NOVEMBER 23, 2009
McDonald’s serves up social media

This presentation from Heather Oldani , their Director of PR, is a great overview of how McDonald’s is using social media and online communities. From Twitter and Facebook to their own online communities. Get your strategy right before you start using social media – know what you’re trying to achieve. MORE >>

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FRESHNETWORKS | WEDNESDAY, JANUARY 20, 2010
Why the retweet is a powerful engagement tool

The retweet, and now Facebook’s via feature, are very powerful tools in these social networks. In any online community or social network, some people are more active than others. In fact, in a natural online community we would expect that out of every 100 users, only one will originate new content. MORE >>

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FRESHNETWORKS | SUNDAY, AUGUST 9, 2009
Why every business needs a social media policy

few hours later it turned out that things were not quite so simple as ESPN released its internal social media policy. Perhaps the biggest threat to a firm in their use of social media is to not have a policy about it. Of course employees’ use of social media is not as simple as this. Some more reading. MORE >>

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FRESHNETWORKS | SATURDAY, MAY 2, 2009
The ten conversations to listen for in social media

For any brand using social media , an important first stage is to find out what people are saying about you online and then monitor these discussions and conversations. Executive Social Marketing Bootcamp. Understanding the Social Process (crystalware.wordpress.com). Image by FredArmitage via Flickr. The compliment. MORE >>

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FRESHNETWORKS | SATURDAY, FEBRUARY 14, 2009
Branding in the age of social media

Required reading this week at FreshNetworks has been this great presentation from Mike Trap on what he calls ’scalable intimacy’, the intersection between branding and social media. Social media allows brands to really capitalise upon this. Understanding this is a powerful stage. Scalable Intimacy. MORE >>

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Integrated social media hub and spoke FRESHNETWORKS | THURSDAY, MAY 20, 2010
15 essential articles for online community managers FRESHNETWORKS | SUNDAY, JANUARY 23, 2011
The basics of social media ROI FRESHNETWORKS | TUESDAY, NOVEMBER 3, 2009
Social media for small businesses FRESHNETWORKS | SATURDAY, FEBRUARY 13, 2010
Wiki as repository for a virtual community JOITSKE HULSEBOSCH | WEDNESDAY, JANUARY 21, 2009
Social media for small businesses 4: Using Foursquare to identify and engage customers FRESHNETWORKS | WEDNESDAY, FEBRUARY 17, 2010
Social media for small businesses 1: Social media monitoring and buzztracking FRESHNETWORKS | SUNDAY, FEBRUARY 14, 2010
What to do once your firm’s social media policy is written FRESHNETWORKS | WEDNESDAY, SEPTEMBER 9, 2009
2010: Community Management predictions FRESHNETWORKS | TUESDAY, DECEMBER 8, 2009
Four simple ways to use social media to help your job-hunt FRESHNETWORKS | TUESDAY, OCTOBER 12, 2010
Energising word of mouth through social media FRESHNETWORKS | SATURDAY, MAY 16, 2009
Social media for small businesses 3: Blogging and building your brand FRESHNETWORKS | TUESDAY, FEBRUARY 16, 2010
Economic downturn could be a boom for social media marketing FRESHNETWORKS | FRIDAY, FEBRUARY 6, 2009
Social media for small businesses 2: Making the most of Twitter FRESHNETWORKS | MONDAY, FEBRUARY 15, 2010
Build your own community or go where people are? Do both FRESHNETWORKS | TUESDAY, MAY 12, 2009
Mobilising people in social media: the #welovethenhs debate FRESHNETWORKS | THURSDAY, AUGUST 13, 2009
The FreshNetworks guide to getting started in social media FRESHNETWORKS | WEDNESDAY, OCTOBER 28, 2009
Consumers in brand communities 71% more likely to purchase (Universal McCann) FRESHNETWORKS | TUESDAY, OCTOBER 19, 2010
Social Media Training: 3 Day Intensive Advanced Class LAUREL PAPWORTH- SOCIAL NETWORK STRATEGY | SUNDAY, APRIL 29, 2012
Getting your community management processes in order FRESHNETWORKS | FRIDAY, SEPTEMBER 24, 2010
What comes first for newspapers: the community or the community platform? FRESHNETWORKS | FRIDAY, JANUARY 22, 2010
Social media ROI - a calculator for not for profit campaigns FRESHNETWORKS | WEDNESDAY, MARCH 25, 2009
Facebook’s redesign shows how important search is for social networks FRESHNETWORKS | FRIDAY, FEBRUARY 5, 2010
Consumers prefer social media to email, so should we FRESHNETWORKS | SATURDAY, MARCH 14, 2009
Why Twitter accounts with profile pictures have ten times more followers, and what we can learn FRESHNETWORKS | TUESDAY, APRIL 6, 2010
Examples of online communities in the retail industry FRESHNETWORKS | MONDAY, FEBRUARY 23, 2009
Getting started 3: Have a go and experiment with social media FRESHNETWORKS | MONDAY, OCTOBER 26, 2009
Social media and random acts of kindness FRESHNETWORKS | TUESDAY, SEPTEMBER 22, 2009
Gordon Brown’s YouTube trauma FRESHNETWORKS | FRIDAY, MAY 1, 2009
Iran - a social media election FRESHNETWORKS | SUNDAY, JUNE 14, 2009
Guy Kawasaki explains the art of innovation in 10 steps FRESHNETWORKS | THURSDAY, JULY 9, 2009
Are Fortune 100 CEOs social media slackers? FRESHNETWORKS | SUNDAY, JULY 5, 2009
Essential reading for online community managers FRESHNETWORKS | TUESDAY, JANUARY 5, 2010
Virtual Community/Social Media Course by Howard Rheingold on Prezi DELICIOUS/CHOCONANCY/ONLINE_COMMUNITY | THURSDAY, MAY 27, 2010
Building the business case for online communities FRESHNETWORKS | WEDNESDAY, MAY 13, 2009
Russia has world’s most engaged social network users FRESHNETWORKS | FRIDAY, AUGUST 7, 2009
How organisations can use Twitter - some ideas FRESHNETWORKS | SATURDAY, JUNE 6, 2009
Fixing the broken windows in your online community FRESHNETWORKS | WEDNESDAY, MARCH 24, 2010
Lack of knowledge hampers social media marketing. Let us help. FRESHNETWORKS | THURSDAY, FEBRUARY 5, 2009
Job: MANAGER – INTERACTIVE & VIRTUAL COMMUNITIES Syd Melb LAUREL PAPWORTH- SOCIAL NETWORK STRATEGY | THURSDAY, MARCH 25, 2010
Three reasons Twitter Lists are great (and two areas for improvement) FRESHNETWORKS | SATURDAY, OCTOBER 31, 2009
Dell makes $3 million on Twitter. What can we learn? FRESHNETWORKS | SATURDAY, JUNE 13, 2009
What we can learn from how the victims in Haiti are using social media FRESHNETWORKS | FRIDAY, JANUARY 15, 2010
Should anonymous comments be allowed in an online community? FRESHNETWORKS | SUNDAY, MARCH 7, 2010
What right do brands have to do research in social media? FRESHNETWORKS | WEDNESDAY, APRIL 22, 2009
Three steps to improve your social web literacy FRESHNETWORKS | MONDAY, JULY 27, 2009
The most engaged brands on the web FRESHNETWORKS | MONDAY, JULY 20, 2009
The future of advertising FRESHNETWORKS | SATURDAY, FEBRUARY 21, 2009
Examples of online communities in healthcare FRESHNETWORKS | WEDNESDAY, APRIL 8, 2009
The ten commandments of managing online communities FRESHNETWORKS | SATURDAY, MARCH 7, 2009
Do you speak social? The rise of social web literacy FRESHNETWORKS | SATURDAY, JULY 18, 2009
Examples of online communities in the automotive industry FRESHNETWORKS | MONDAY, FEBRUARY 16, 2009
Examples of online communities in the financial services industry FRESHNETWORKS | TUESDAY, MARCH 17, 2009
Older users becoming dominant on Facebook FRESHNETWORKS | TUESDAY, JULY 7, 2009
Make the most of Linkedin (but know its limitations) FRESHNETWORKS | WEDNESDAY, FEBRUARY 18, 2009
Engage different consumers in different ways – why segmentation is key FRESHNETWORKS | TUESDAY, MARCH 31, 2009
2. Champions, active users and trolls FRESHNETWORKS | FRIDAY, MAY 22, 2009
The best market researchers to follow on Twitter FRESHNETWORKS | WEDNESDAY, APRIL 15, 2009
FreshNetworks Blog: Top five posts in February FRESHNETWORKS | WEDNESDAY, MARCH 3, 2010
Examples of online communities in the not-for-profit sector FRESHNETWORKS | THURSDAY, MARCH 5, 2009
Need Your Feedback on my Triangulating Thinking NANCY WHITE | SUNDAY, NOVEMBER 29, 2009
Social media in retail - monetising and building value FRESHNETWORKS | MONDAY, MAY 11, 2009
Russia: the fourth largest social networking market in Europe FRESHNETWORKS | MONDAY, MARCH 2, 2009
UK marketers admit falling behind social media trends FRESHNETWORKS | SATURDAY, MAY 16, 2009
Are online communities all a game? FRESHNETWORKS | FRIDAY, APRIL 3, 2009
Why people copy each other online and what we can learn FRESHNETWORKS | FRIDAY, APRIL 24, 2009
Examples of online communities in the TV industry FRESHNETWORKS | THURSDAY, MAY 7, 2009
Getting started 4: Track and evaluate the success you are having FRESHNETWORKS | TUESDAY, OCTOBER 27, 2009
What we can learn from how the victims in Haiti are using social media FRESHNETWORKS | FRIDAY, JANUARY 15, 2010
Are we in control of our own decisions? FRESHNETWORKS | TUESDAY, MAY 19, 2009
Social networks and online communities more popular than email FRESHNETWORKS | MONDAY, MARCH 9, 2009
Customer service is the new marketing FRESHNETWORKS | TUESDAY, MAY 26, 2009
The benefits (and challenges) of user-generated news FRESHNETWORKS | TUESDAY, JUNE 30, 2009
Make sure you don’t waste your online community FRESHNETWORKS | MONDAY, MAY 18, 2009
You teach what you accept: As true in parenting as it is in online community management FRESHNETWORKS | MONDAY, FEBRUARY 15, 2010
Keep up-to-date with the best in online communities blogging FRESHNETWORKS | TUESDAY, FEBRUARY 17, 2009
Examples of online communities in the telecoms industry FRESHNETWORKS | MONDAY, MARCH 23, 2009
1. Introduction to community management FRESHNETWORKS | FRIDAY, MAY 15, 2009
Examples of online communities in the travel industry FRESHNETWORKS | WEDNESDAY, MARCH 11, 2009
Maximising the insight you get from your online community FRESHNETWORKS | TUESDAY, FEBRUARY 10, 2009
Three popular series from the FreshNetworks Blog in 2009 FRESHNETWORKS | SUNDAY, JANUARY 3, 2010
Using Twitter to harvest ideas: MyIdea4CA.com FRESHNETWORKS | SATURDAY, SEPTEMBER 5, 2009
Why is word-of-mouth for brands so important? FRESHNETWORKS | SATURDAY, APRIL 4, 2009
When online research communities don’t live up to their promise FRESHNETWORKS | WEDNESDAY, APRIL 29, 2009
4. Moderation and safety FRESHNETWORKS | SATURDAY, JUNE 6, 2009
Is social media making it easier to take research inhouse? FRESHNETWORKS | THURSDAY, APRIL 30, 2009
Is time-on-site a useful measure for online communities? FRESHNETWORKS | MONDAY, JUNE 8, 2009
To friend or to follow - connecting with people online FRESHNETWORKS | TUESDAY, JUNE 16, 2009
FreshNetworks Blog: Top five posts in March FRESHNETWORKS | FRIDAY, APRIL 2, 2010

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