Trending Sources

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Social Ads : Facebook, Twitter, YouTube cards and embeds and … help!

2015 143

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. Ah goody. How much? A LOT.

ROI 98

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. Discussion on Social Media for a B2B consultant.

2016 124

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth- Social Network Strategy

Eventbrite, the social ticketing site, sold another $2.52 How much is a a Tweet worth, in dollar terms? Off it went. Twitter: @silkcharm.

ROI 77

What is your Social Media ROI? Who Cares?

Ant's Eyeview Blog

The ongoing crusade of answering “what it the ROI of social media?”, Two years ago I blogged about “ Coping with Social Media ROI ” especially since ROI was the yellow flag thrown onto the playing field to stall social media efforts. How do you measure Social Media ROI?

ROI 41

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Sydney Social Media Course .

2013 88

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals? Social Media Workshop Outline.

2016 40

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth- Social Network Strategy

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

2012 64

Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth- Social Network Strategy

The backlash was enormous on social media sites such as Twitter, on Facebook and so on. Brumby’s owner, the listed Retail? Even initials.

2012 71

It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

It’s no secret that many Brands realize tremendous value from their social media and online community efforts. Most organizations have analytics in place and some form of dashboard that tracks performance, and in many cases, actual financial impact of social and community efforts. Stay with me here. To net it out: 1.

PERTH: Social Media Training Course April 2012

Laurel Papworth- Social Network Strategy

Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. social media training.

2012 21

Forrester Groundswell 2011 Awards: AT&T – Proving the ROI of Social Media for Customer Service

Ant's Eyeview Blog

The question often posed to social media practitioners by senior executives is: what’s the ROI of Social Media?

Buy and sell social media fans with FanAuction

Community Guy

Simply put, FanAuction™ solves two of the biggest problems in social media today: How to quickly acquire new fans to prove social media ROI.

2011 49

Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth- Social Network Strategy

Government 2.0 is such a hot topic. I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. social media dashboard. social media news room. Learn here!

State of Social Media Marketing 2012

Portals and KM

Social Media continues to grow. The recent McKinsey report, “ The Social Economy: Unlocking Value and Productivity through Social Technologies, ” reports that there are 1.5 billion members of social communities globally and 80% interact regularly with social networks. Awareness. Limited outsourcing.  

2012 22

Statistics: Why integrate Facebook into your business

Laurel Papworth- Social Network Strategy

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? This post is about social media statistics and Facebook.

Social Media Club of Boston 5th Anniversary Celebration: The Evolution of Social Business

Portals and KM

Last night I attended the Social Media Club of Boston 5 th Anniversary Celebration: The Evolution of Social Business. It featured a panel with Alistar Rennie, General Manager, Social Business and Collaboration Solutions, IBM; Andy Carusone from Lowe’s Home Improvement; and Ric Fulop, North Bridge Venture Partners.

Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

Laurel Papworth- Social Network Strategy

Social Media vs Slactivism? ROI of social media in Not for profit and charity space. Slactivism. This is absurd.

2014 33

Customer service : avoid being the victim of you social media success - Bertrand Duperrin's Notepad

John Tropea - Delicious Community

Enterprise 2.0 & Social Business. Social Software & Tools. Hence the hasty conclusion that social media don’t scale.

2013 23

The Long Tail and Social Media

Online Social Networking

started publishing Online Social Networking in November 2007, and I installed Google Analytics to monitor, analyze and track traffic to my website. My blog, as you can probably guess, has been search optimized for the keyword online social networking. The Long Tail of ROI. The Allure of Social Media for Marketing.

Social Media Settles into the Inc 500 in 2012

Portals and KM

  Here are some recent other reports ( Social Media Continues to Increase in the 2012 Fortune 500 and The Enduring Nature of Blogs and Blogging.

2011 11

Social Media ROI Is Meaningless

Community Guy

Social Media ROI is meaningless. There, I said it. OK, maybe that’s not entirely true.

Higher Education Records ROI for Social Media

Portals and KM

Here is another study,  Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Change r, by Nora Ganim Barnes and her colleagues at the University of Massachusetts Dartmouth Center for Marketing Research. Here is last year’s study - Social Media Use Continues to Expand in US Higher Education.

The Social Organization: Social Media is not Community

John Tropea - Delicious Community

The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 agree completely.

2008 15

The Role of Brands in Online Communities

Online Community Strategy

Tagged: brand , faceberg , Online Community , social marketing , social media , value. Stakes. So, what’s at stake?

Social Media Planning and Evaluation for NGOs | Full Circle Associates

Nancy White

Social Media Strategy Planning & Measurement – What’s Working? Social media, however, is like a river you swim in.

Share 11

What is the Value of a Tweet or Facebook Fan?

Laurel Papworth- Social Network Strategy

Here’s some statistics for you: Eventbrite – Online Ticketing, Social Conference Organiser. What is the value of a Facebook Like?

The Social Media ROI Obsession

Online Social Networking

Is our preoccupation with measuring social media ROI counterproductive? In this article I look at social media from what might be a novel perspective. hope to convince you that social media use needs not impact the bottom line over the short term, and that our belief that it ought to is impeding our progress.

Social media cost of inaction: COI

Laurel Papworth- Social Network Strategy

COI Cost of Inaction with Social Media. Ignore social media at your peril. You can read more here.

ROI 2

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth- Social Network Strategy

Social Networks and Online Communities – maybe Twitter? – tonnes more  info on  my Social Media Monetization slides.

Coping with Social Media ROI

Ant's Eyeview Blog

For the past 3 years (since I have been reading on this topic) there have been countless blog posts on Social Media ROI (Return on Investment; not the equally popular Risk of Ignoring). ROI has been incorrectly positioned to be the critical element to signal credibility. think ROI got a bad wrap.

Australia: Industry Head, Social Media

Laurel Papworth- Social Network Strategy

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry?

TransUnion Provides Good Example of Social Media ROI

Portals and KM

I read a nice case study, ROI on social networking? First TransUnion is savings millions by leveraging social networks to develop creative solutions to overcome very real budget constraints. This is perhaps the second biggest reason for implementing social technology within your organization. It makes three good points.

How to Answer the ROI of Social Media Question

Ant's Eyeview Blog

So, as Sean says, when answering the ROI question – make sure to pause, take a moment to think about what what the person is really asking.

Hotels and Social Media Travel Tourism

Laurel Papworth- Social Network Strategy

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Aaah Holidays. How was your January?

Social Media Planning and Evaluation for NGOs

Nancy White

Social Media Strategy Planning & Measurement - What’s Working? Strategic Social Media Planning.

Thoughts on the State of Community Management 2015 Report

Online Community Strategy

Organizations are still struggling to show ROI (less than 50% in Best In Class organizations). Tagged: community , octribe , Online Community , social business , social media. Online Community community octribe social business social mediarecommend taking the time to download and read the full report.

2015 15

It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

It’s no secret that many Brands realize tremendous value from their social media and online community efforts. Most organizations have analytics in place and some form of dashboard that tracks performance, and in many cases, actual financial impact of social and community efforts. Stay with me here. To net it out: 1.

ROI 0

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth- Social Network Strategy

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. No really, it is.

Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth- Social Network Strategy

Let’s look at some comparisons: Professionally Created: You’ll never see “Official&# on anything social. Or so we are told.

Flash 28