Spoof celeb Twitter accounts are taking their place in satire, and becoming the new Spitting Image. However, Twitter recognises the value of these parody accounts and their loyal followers, and has actually created guidelines for them, which emphasise that the spoof account should be named as such (e.g.‘@NotCelebrity’ Twitter PR MORE >>

This morning I presented on the importance of remembering the people involved in social media – who you are engaging and what they want from you. When brands struggle on Facebook or Twitter it is usually because they haven’t thought through what is in it for the people they are engaging. Tweet This! MORE >>

Often I get the question: do people know when you unfollow them? And I used to reassure them that you only get a notification from Twitter when people start following you, not when they unfollow you. I read the paper: Measuring user influence in twitter: the million follower fallacy by Cha, Haddadi, Benevenuto and Gummadi. MORE >>

(nearly 100) Here’s a list of journalists from Australian (mostly mainstream, some New Zealanders) media who have embraced, indeed are head over heels, in love with Twitter. Trevor Cook put a dozen Australian Journalists on Twitter together. You can respond at the Twitter Agency too. PR people will have a field day! MORE >>

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? Because if we don’t people have to find a way to show value themselves and that’s harder. not ads). MORE >>