Many of you know that I write a lot about engagement  and think about it as “ the process of building relationships with people and putting those relationships to work to accomplish some goal.” Co-Creative Connected connection engagement impact relationship task MORE >>

Sweepstakes and Contests continue in our marketing toolkit because the brand achieves the goal to get large groups of people to act in prescribed manner. Brands say they want long term, solid relationships with customers. My perspective is sweepstakes and contests are like heroin, it is a short term fix. MORE >>

One way people try to scale talent is by having the talent create rules for the untalented to follow. “When you are fully involved in a process governed by very simple relationship rules, a natural inclination takes over, and a self-organised pattern emerges that is far more orderly than anything legislation could produce. MORE >>

As you were reading the above passage, you may have already started seeing analogies between how cells collaborate and the way organizations connect and engage with people and other organizations outside their organizational boundaries. Boundaries define what we are… and what we aren’t. The “Cellular Business”. Still with me? Tweet. MORE >>

There are many reasons people will choose to engage with you online, and many reasons that they will help you to achieve the aims that you have with your use of social media. Probably exploring current relationships and motivations will let you understand what kind of engagement you can have with people in social media. MORE >>