Zara People! Recently, Zara enhanced their street watcher strategy by creating Zara People! This web site allows people to upload photos of themselves wearing their products. Zara selects the best and features the actual real-people photos on their website as part of their merchandising strategy. Who doesn't love fashion? MORE >>

As a social media agency we’re always interested in what makes people interact and engage with brands online. Here are the top 5 reasons why people follow brands on Twitter : 1. Saving money seems to be another key motivator for people to follow brands on Twitter. Image courtesy of Todd Barnard. To save money. Tweet This! MORE >>

There are many reasons people will choose to engage with you online, and many reasons that they will help you to achieve the aims that you have with your use of social media. Probably exploring current relationships and motivations will let you understand what kind of engagement you can have with people in social media. MORE >>

But it’s important to remember that there are real people running these organizations , and that personal experiences and personal relationships can have a very large impact on these people and the decisions they make about the institutions they lead. Part 1:    Change Happens Through People – Even at Walmart. MORE >>

Below are 10 messages to consider in planning any project using digital technology to engage young people and address the key challenges they face. Adding an element of gaming to your project can provide the incentives for young people to get engaged. Support young people to be creators, not consumers. Who are the young people? MORE >>