How do you respond to a negative comment in an online community,  on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community. How about a bitchy tweet on Twitter? Lawyer Up! MORE >>

I've been a participant in online communities for over decade (pretty soon after I started exploring the internet seriously in 1996). Being a bit of a freak and therefore poorly serviced by my immediate physical communities, I launched myself into groups concerned with music, chaos magic and other stuff. Well, you were. MORE >>

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Want to know why ? Also birthdays. MORE >>

She asked me what reading I could recommend for somebody looking to learn more about online communities and how they can be launched and grown. But this is a good starting point and we would consider them essential reading for online community managers. Community Spark – a community-building blog from Martin Reed. MORE >>

Knowing this, I wonder why so many organizations launch their online communities without the assistance and involvement of a beta group? Beta groups serve a critical function during the initial phases of a new online community. Define a set of activities around the community objectives. Why is this so important? MORE >>