At least the MS people enter the community and are really nice people, building relationships, but, ultimately, they are there to evangelize their brand, which always sits with me like underwear that rides up. Once people realized they could get help, a sense of community evolved. Staff are customers too. Great post Jeremiah. MORE >>

mashups. It is difficult to find anything about people. Serena wanted to promote a greater connection between people. Serena employees go to specific people to get relevant information. For example, René and his staff provide press clippings and the HR people provide links to benefits information. Tune in here. MORE >>

It will be interesting to see over the next few years whether this demand further intensifies as potential customers realize the value of niche social networks, or whether it slackens as people get over the hype surrounding this aspect of Web 2.0. Afterall, they wouldn’t want people to be that close for employee Union organizations. MORE >>

Or worse, people show up, take a quick look around, decide it isn’tworth their time and leave! Wenger says it is the responsibility of leadership to “build a fire” ofactivity that is strong enough to draw people to the community andencourage greater participation. Having my thinking shaped by people around the world is incredible. MORE >>

What you must do before you select a vendor Many of our clients follow the POST methdology , which is a framework for them to first understand the People they’re trying to reach, and how they use social technologies. I’m writing a quick FYI on my own blog and sending people on over. Product demos. Customer reference calls. MORE >>