Trending Sources

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. Ah goody. How much? A LOT.

ROI 98

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth- Social Network Strategy

How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? Off it went.

ROI 77

What is your Social Media ROI? Who Cares?

Ant's Eyeview Blog

The ongoing crusade of answering “what it the ROI of social media?”, Two years ago I blogged about “ Coping with Social Media ROI ” especially since ROI was the yellow flag thrown onto the playing field to stall social media efforts. If you can’t measure the ROI, we can’t spend money on social media. This

ROI 41

How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making

Elsua

How the Client Experience Defines the New ROI of Social Business. That’s just one example of many of how we can aim higher to strike a balanced, measurable set of outcomes to prove the ROI of Social Business. This is your new ROI: start by improving the client experience through the employee experience. This is far too easy.

2014 51

It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

Tagged: collaborative economy , Online Community , roi , social business , social media , Strategy , value. Online Community collaborative economy roi social business social media Strategy value It’s no secret that many Brands realize tremendous value from their social media and online community efforts. Stay with me here.

2015 21

Forrester Groundswell 2011 Awards: AT&T – Proving the ROI of Social Media for Customer Service

Ant's Eyeview Blog

The question often posed to social media practitioners by senior executives is: what’s the ROI of Social Media? Customer Verbatim.

2011 14

Statistics: Why integrate Facebook into your business

Laurel Papworth- Social Network Strategy

Facebook Online Communities revenue social media social networks statistics online community ROI social networkMedia Stats. Commerce Stats.

Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

Laurel Papworth- Social Network Strategy

ROI of social media in Not for profit and charity space. Social Media vs Slactivism? Slactivism. This is absurd. Not so much. Nice numbers.

2014 33

Creating Passionate Users: User Community and ROI

John Tropea - Delicious Community

Fine-grained user treats The case for easter eggs and other user treats You ARE a marketer. Deal with it. but whos going to do all that extra work?

ROI 6

Social Media ROI Is Meaningless

Community Guy

Social Media ROI is meaningless. There, I said it. OK, maybe that’s not entirely true.

What’s the ROI of the phone?

Community Guy

My genius business partner, Sean O’Driscoll talks about social, ROI, and other genius points. This one is well worth the watch.

Higher Education Records ROI for Social Media

Portals and KM

Here is another study,  Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Change r, by Nora Ganim Barnes and her colleagues at the University of Massachusetts Dartmouth Center for Marketing Research. Here is last year’s study - Social Media Use Continues to Expand in US Higher Education.    

Blog>> Metrics, ROI, Monitoring and Evaluation Again

Green Chameleon

Some updates on the monitoring and evaluation of KM front. conference if enough people think it’s important and vote for him.

ROI or COI (centres of influence)

Governance in a Networked World

Off course I agree with him that for networks its much esier to sell the centres of influence that ROI. I've just read this post from Troy Janisch about 'Selling Social to the C-Suite'. link] Nevetherless at some point we have to demonstrate a relationship (hopefully positive) between a focus on COI and ROI.the grim reality

The Role of Brands in Online Communities

Online Community Strategy

Community 101 Community Management Marketing Online Community roi Social Business social media Strategy brand faceberg social marketing value

Roles 31

Organising Knowledge » Marti Heyman on ROI for Taxonomy Initiatives

Green Chameleon

www.straitsknowledge.com blog articles how-to guides events publications book videos about Marti Heyman on ROI for Taxonomy Initiatives Hot on the heels of Christine Connors came Marti Heyman with a typically forthright and pragmatic presentation on the issues around developing an ROI case for a taxonomy initiative. RSS2.0

ROI encore

Engineers without Fears

Luis continues to write about social computing ROI here and here. collaboration roi e2.0admire his tenacity. The point that they can improve social capital is valid one - but only if senior management in an organisation care about it. How robust are most attempts to quantify social capital?

Green Chameleon » Metrics, ROI, Monitoring and Evaluation Again

Green Chameleon

An adapted version of the chapter has this week been published by eLearn Magazine and can be accessed in two parts here and here. All rights reserved.

Coping with Social Media ROI

Ant's Eyeview Blog

For the past 3 years (since I have been reading on this topic) there have been countless blog posts on Social Media ROI (Return on Investment; not the equally popular Risk of Ignoring). ROI has been incorrectly positioned to be the critical element to signal credibility. think ROI got a bad wrap.

The Social Media ROI Obsession

Online Social Networking

Is our preoccupation with measuring social media ROI counterproductive? Regarding return on investment, Chris pointed out that measuring the ROI of social media was like trying to measure the ROI of a friendship. Marketing tends to revolve around cost per acquisition and ROI.  Jeff authors the blog PR 101. Relationship.

TransUnion Provides Good Example of Social Media ROI

Portals and KM

I read a nice case study, ROI on social networking? TransUnion is leading the way , on the LCG Enterprise Technology Blog. TransUnion implemented Socialtext. It makes three good points. First TransUnion is savings millions by leveraging social networks to develop creative solutions to overcome very real budget constraints. value.

How to Answer the ROI of Social Media Question

Ant's Eyeview Blog

So, as Sean says, when answering the ROI question – make sure to pause, take a moment to think about what what the person is really asking.

UC And ROI: IBM's Truth And Fiction Example

Collaborative Thinking

I caught a couple of blog posts on the IBM Keynote for UC ( Lotusphere Message: Yes There Is a UC ROI ) and then one on the Sametime blog (see below). A few good tips and examples but also some "buyer beware" tactics that folks should be aware of. That's 3.5X the initial investment…and the ROI just gets better and better in year 2 and beyond.

ROI, KPI, QED

Social Abacus

I was talking to someone about ROI and seemingly put her on the spot by asking how she currently calculates the return on her many efforts. Because ROI has evolved to such a confusing concept. After a long pause, she said "revenue," the de facto anxiety-filled response that people feel compelled to give. Why the anxiety?

UC And ROI: Round2: IBM's Truth And Fiction Example

Collaborative Thinking

John Del Pizzo from the IBM Sametime team responded to my post - but, I'm not persuaded by the counter-arguments.   . Point 1. He dinged us on: ".the As I helped work up these estimates, I'll take the heat for this one. We have to leave something for folks like Mike to do. :-) But. Their return was 9 times costs. Round2: A fair point. Point 2.

Don't get high in your own ROI

Engineers without Fears

Luis is writing about ROI here and here. So we cannot ignore ROI or label it "uncool". ROI is a way for certain groups of people (mostly with MBAs) to understand something. Frankly, I think that the ROI for wikis is pretty clear = Email + Word - A World of Pain = Productivity but I would agree that more research would help here.

Beware of the ROI buzzword

Web Community Forum

P eter Kim wisely warns us : ROI is a term with a real definition. In tougher economic times, it’s harder to get away with experimental marketing, especially if it’s hard to quantify: Calculating ROI from social media efforts is no different. But I think this is a failure of data analysis, not a failure of marketing.

Beware of the ROI buzzword

Web Community Forum

P eter Kim wisely warns us : ROI is a term with a real definition. In tougher economic times, it’s harder to get away with experimental marketing, especially if it’s hard to quantify: Calculating ROI from social media efforts is no different. But I think this is a failure of data analysis, not a failure of marketing.

Online Community Success and ROI | Will Pate's Blog

Delicious/choconancy/online_community

Will Pate's take on online community metrics and ROI. Tags: metrics ROI online_community

ROI 0

It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

Tagged: collaborative economy , Online Community , roi , social business , social media , Strategy , value. Online Community collaborative economy roi social business social media Strategy valueIt’s no secret that many Brands realize tremendous value from their social media and online community efforts. Stay with me here.

why roi is a terrible place to start

Engineers without Fears

community are pondering RoI. Once they feel the need, then you bring out the RoI to keep the CFO happy. RoI follows need. Once you have identified a problem, shown you have a solution and found those people with that problem then (and only then) does the RoI come into play. Conversations about "RoI" are never about RoI.

Community ROI Report

John Tropea - Delicious Community

Blog About Ed Projects Services Community ROI Report November 21, 2007 – 1:39 pm Forum One have released another of their very handy online community survey reports, this time about Community ROI. Here’s one question I’d like to explore: ROI for whom? Have we considered the members’ ROI?

Community ROI, Metrics, and Events

John Tropea - Delicious Community

» Warning : join() [ function.join ]: Invalid arguments passed in /mnt/local/home/fastwonderblog/fastwonderblog.com/wp-content/themes/k2/app/includes/info.php on line 697 "> Community ROI, Metrics, and Events Published by Dawn on December 10, 2007 in community. Tags: community , metrics , roi. OpenID 2.0 OpenID 2.0

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Sooooo many… Whats the ROI (return on investment) of social media and how do I explain that to clients in business terms ? Really? Shares.

2015 143

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. prefer to talk to my customers face to face. Customers just complain online.

2016 124

acidlabs » Social network ROI in business

John Tropea - Delicious Social Network KM

home What we do Meet us Clients Partners Public speaking Press coverage browse ↓ asides (206) featured (33) posts (387) speaking (12) posts Social network ROI in business 26 March 2008 | 4 Comments Hello! acidlabs Conversation. Collaboration. Community. Welcome to acidlabs. Thanks for visiting! That does not mean it is a business.

Community ROI / Online Community Unconference 2007

John Tropea - Delicious Community

ROI is often a hurdle or a means to focus preliminary cost/benefit analysis to screen out clear losers. Socialtext Mobile Settings Help Log in Register Search this workspace: Home People.lists the people you are following. You must register or be logged in to use this feature. Workspaces.lists the workspaces you belong to. Cisco, 2004).

Enterprise 2.0 Study Needs Participants

Portals and KM

  They are asking questions such as: what tools organizations are using and why, how budgets are being allocated, and how the ROI is measured. Jacob Morgan at Chess Media Group is conducting a study on enterprise 2.0 and collaboration. initiatives.  The research is sponsored by the Enterprise 2.0    

Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth- Social Network Strategy

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. What’s the value of a Facebook Fan?

Measuring Economic Impact of Using Cloud-Based Services: Google Apps

Portals and KM

The results were impressive as ninety-three percent of respondents saw positive, tangible IT and user impacts that drove concrete ROI.

Cloud 43