Trending Sources

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. Discussion on Social Media for a B2B consultant.

2016 124

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? How do I get more Likes on my Facebook Page? Look no further!

2015 143

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

What are the Main Features of a Social Media Press Release? Who Needs a Social Media Website, Corporate Blog or Social Media Press Room?

2015 154

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth- Social Network Strategy

When looking at Social Media tools around automation or scheduling, choose from the following. Social Oomph and MeetEdgar for scheduling.

2015 130

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. SMH big data social media.

2016 119

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Do you have to write a social media strategy for a client? They think a content calendar for Facebook is a strategy. Be clear.

2015 151

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

For the students of my new Social Media Strategy course here’s a little competition for you around Engagement, conversation diary/calendars etc.

2015 93

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth- Social Network Strategy

More info on the Corporate inhouse 3 Day Intensive Advanced Social Media workshop here]. Perhaps you have a Facebook Page?

2012 111

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. Slactivism or Social Agency?

2013 131

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

The backlash on Myer’s Facebook Page, the tweets from the public and celebrities alike on Twitter, and other social media sites was staggering.

2013 133

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Shares.

2014 89

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. Audi vs BMW billboard war escalated on Facebook. And unusual. Or a Coke.

2014 139

Social Media Monitoring Bookmarks and RSS

Laurel Papworth- Social Network Strategy

For my students: RSS allows you to manually (or autopost) Facebook, Twitter, Google Plus, LinkedIn etc updates from a 3rd party site. link].

RSS 75

Financial Services and Social Media The Australian

Laurel Papworth- Social Network Strategy

If your financial services/advisor is not using social media, sack them. Apple now engages with social media. Rapidly.

2013 87

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. One day. silently please.

Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

NSW Police have been made aware of a Facebook page that has allegedly made disturbing death threats against baby-faced singer Jack Vidgen.

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Social Media Strategy Course (not tactical implementation of a Facebook Page!). Social Media strategy template to use at work.

2014 113

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to Facebook, Twitter and Zeebox.

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Social media workshops. Here are a list of the next public classes that I’m teaching on social media in Sydney.

2013 51

Facebook Eavesdropping and Spree Murders: Neomugicha Killings and Social Media

Laurel Papworth- Social Network Strategy

Social Media sites apparently are running AI software that listens to discussions and then can flag the discussion for monitoring.

2012 61

Facebook Ad Social Media Fail – I’m An Idiot.

Laurel Papworth- Social Network Strategy

What happens when you get your creative WRONG in a Facebook Social Ad? Here come the 13 year olds! FYI I’m an idiot. .

2012 58

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Sydney Social Media Course .

2013 88

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

If you haven’t yet tried it yet, Google+ (pronounced “Google Plus”) is a worthy competitor to Facebook and Twitter. Listen+.

Google 130

Finish This Sentence: Social Media is…

Laurel Papworth- Social Network Strategy

Shoving out a Tweet or Facebook status update without thinking is naive in the extreme. Finish this sentence… here are the gaffes.

2012 114

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. years?

2012 154

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Here is a list I came up with – you might have more social media podcasts to add to the list. Audio version is also available.

2012 96

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? click to see the secret anti ad. GetUp!

Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment.

Charlotte Dawson, Cyberbullies and Social Media Pot and Kettle

Laurel Papworth- Social Network Strategy

Social Media: Friend or Stranger? “I do worry about social media. Pffft. Please. My family are my world. Move on now.

How Often Should I Post on Facebook? #FBO

Laurel Papworth- Social Network Strategy

HOW OFTEN SHOULD I POST ON FACEBOOK? wish I had a licorice allsort for every time this is asked in a social media workshop or a conference.

2016 64

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth- Social Network Strategy

Facebook, Twitter, blogs will be covered (we set up a blog live) as well as how to build audiences. Book social media course.

2012 91

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth- Social Network Strategy

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? Hell no!

Facial Recognition, Privacy and Social Media

Laurel Papworth- Social Network Strategy

This is what I was talking about in this post on privacy and facebook facial tagging and recognition -. AlexKilpatrick. Useful.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

However, the first five items of content accessed via Google will be free each day, while (probably) just the first item via Facebook will be.

Gary Hayes Social Media Count

Laurel Papworth- Social Network Strategy

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Network activity measured in real time.

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

But your CEO “gets” social media, right? Ah goody. From Business Insider , Joe Weisenthal. How much? A LOT. Eventually.

ROI 98

Social Media for Training Departments in Companies

Laurel Papworth- Social Network Strategy

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. Note, in my experience, the over 45′s could teach the kids a thing or two about social media, but hey, what do I know? All the ables.

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth- Social Network Strategy

Mongrel Media:  Traditional vs Corporate vs Social Media. All media is censored media. Death to Mongrel Media!