Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. There are tools that purport to track every “like” or tweet as evidence that your members, or customers, or just visitors, are listening and “engaged”. Right – the most engaged ones! MORE >>

Tweet Having already looked at the Facebook engagement and content strategy of two large rival consumer brands ( Unilever’s AXE v P&G’s Old Spice ) we thought it would be interesting to use social analytics tool Socialbakers to look at the engagement levels for another two rival consumer giants – Coca-Cola and Pepsi. MORE >>

Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects for you to play with. You can follow my podcasts on iTunes  [link]  (video) or  [link]  (audio) and YouTube Social Media Business. Definitions in Social Media. Social Objects. MORE >>

They are engaged” ( Gallup , 2009). Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. Understanding engagement measures is important because they can give a company a more accurate and complete picture of their customers. MORE >>

Here at FreshNetworks we’ve always argued that  engagement is a much more interesting metric than popularity, which is why we’re big fans of Socialbaker’s Engagement Analytics tool , as it provides granular information on a variety of   Facebook related engagement statistics. Engagement. Winner: AXE. MORE >>