Between account reps, sales reps, relationship managers, executive success partners and the rest of the cast, most vendors have a veritable army of skilled professionals whose primary purpose is to maximize revenue derived from their relationship with you. Do you have additional suggestions on why and how to manage these relationships? MORE >>

Many years ago I read a very good article about the differences between a Big Mac and the Naked Chef by Joel Spolsky. Is it possible that a handful of relationship rules, that are interpreted by people, would be more effective, engaging and purposeful than a doorstop of a manual full of do’s and don’ts? It was 2001. MORE >>

One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" For larger organizations new to these rapidly evolving specialties, they strive to find and describe the commonalities rather than highlight the differences in the two roles. MORE >>

There are lots of different types of Amazon affiliates, often specializing in various product or market niches. Even something as technical as the relationship management database organizations use to track and organize their relationships is still designed and operated by people. Membrane Made of Humanity. Want a few examples? MORE >>

The industry has became somewhat price driven over the past 10 years- as old-school relationships waned, people made buying decisions based on rates and not on sage consult from a trusted agent. But, insurance agencies are getting back to the basics of yesteryear when relationships mattered. She has over 4.1 Your mileage may vary. MORE >>