At Ant’s Eye View, we believe the purpose of business is to create customers who create customers. What better way to create customers than to celebrate your current customers – give your current customers something to talk about – WOM 101. So how do you celebrate a customer? MORE >>

Tweet By now we all know that social media can help put our customers at the heart of our business. How to achieve this : Use social media to help you stay in touch with your customers in a personal way. Because of this, customers expect the same level of expediency when dealing with businesses. Value. Efficiency. MORE >>

with demonstrable impacts in addition to the relationship and community-building aspects: There’s no shortage of folks who have been saying that social media is the next big thing. Dell jumped into the social media space more than three years ago. Today it's not just Dell Outlet having success connecting with customers on Twitter. MORE >>

Last week I spent a few days at the Executive Customer Contact Exchange networking event and it was really interesting to hear why social media is firmly on the radar of the customer service and customer experience directors that were there. Yet, in many cases, 75% of revenues comes from existing customers. MORE >>

The question often posed to social media practitioners by senior executives is: what’s the ROI of Social Media? Learn what AT&T did to quantify the impact of leveraging social media for  customer service. Customer Verbatim. How do you prove Social Media ROI? “A big thank you to all of you! MORE >>