Web Social Architecture

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On Blogging

Web Social Architecture

After nearly a year at Razorfish, I’m resuscitating my blog. Because blogging gets me out of the weeds and makes me smarter. In a way, I kind of think blogs are dead. Or more realistically, they’re just not as important as they were 6 or 7 years ago, when self-publishing was a transformative facet of the online experience. Never mind the audience.

2011 26

St. Paddys Happy Hour at ZAAZ: RSVP

Web Social Architecture

Join the ZAAZ Social Media Team for beer and snacks this Wednesday. Invitation / RSVP here: [link] Beannachtam na Feile Padraig

Crafting a Great Community / Social Media Policy

Web Social Architecture

I've said before that there are three crucial elements of online community policy: Legality, appropriateness, and relevance. What about heli-skiing?

A Tour of ZAAZ

Web Social Architecture

This is kind of fun. The folks over at Drifting Creatives posted a video of our Seattle headquarters, with my colleague Rachel as tour guide.

Social Media Teams: Different on the Agency Side than Internal

Web Social Architecture

Does this sound like a statement of the obvious? Then maybe the corollary is more interesting: I think agencies should do the opposite.

Site Optimization: Lipstick on a Pig?, Or, Bacon and the Theory of Local Maximum

Web Social Architecture

Jason Carmel is a colleague of mine I learn a ton from. Jason is a fairly unflappable guy. He gives me just enough encouragement that I keep going.

Twitter: Trivial. Beautifully So.

Web Social Architecture

I wrote a post a year and a half ago on Twitter in which I identified two types of use for it. And you can take that as a caveat.

Mining the Business Value of the Social Web: Behavioral Metadata

Web Social Architecture

As an information architect, I work with metadata a lot. help define interfaces based on information about the content. What do you think?

Consulting Skills: What Is the Difference Between a Consultant and an Enthusiast?

Web Social Architecture

I feel compelled to add a disclaimer: Long-winded philosophical rant ahead! have a long flight tonight--I'm giving myself permission. See what I mean?

A Conceptual Map: The Mobile Web as a Social Space

Web Social Architecture

And Brian has pretty much convinced me that mobile is, in fact, a huge deal. But I don't think it's a huge deal in quite the obvious way.

My New Adventure

Web Social Architecture

Tomorrow I start a new job at Razorfish, helping with social media in the western region. I'm making a really challenging move from another great agency , a difficult decision that was ultimately really easy.  Three things Razorfish people I talked with said to me that got me excited: "Media is creative.". It's going to be fun

Adios to the Big Z

Web Social Architecture

Today is my last day at one of the best interactive agencies on earth, and to be honest I have mixed feelings about it. Naturally I’m excited about my next move, but that’s for a different post. Today I’m celebrating the people and culture that make ZAAZ a special place to work. If you’re on the job market, try to work at ZAAZ.

ZAAZ Hiring Community Managers

Web Social Architecture

We are looking for community managers / moderators with broad experience interacting with customers online on behalf of brands. Above all else, we need brand-savvy, social media literate, agency-experienced doers. This position will start out on a contract basis and has the potential to move into a full time position. Collaborative. Communicative.

Where to Start? 20 Questions for Corporate Social Media

Web Social Architecture

Our social media engagements typically start with some kind of assessment, with varying degrees of formality and scope. We have an internal list of questions we use to plan these assessments, some of which are more relevant and important for a given engagement than others. Here they are:   1. Typically, the past year, this sense is mainly anecdotal.

P2P 2

Where to Start? 20 Questions for Corporate Social Media

Web Social Architecture

Our social media engagements typically start with some kind of assessment, with varying degrees of formality and scope. We have an internal list of questions we use to plan these assessments, some of which are more relevant and important for a given engagement than others. Here they are:   1. Typically, the past year, this sense is mainly anecdotal.

P2P 2

ZAAZ Needs a Social Media Strategist / Planner / Consultant (Freelance)

Web Social Architecture

We don’t have a formal job description written up yet, but here are the rough outlines: 5-7 years online strategic planning, product management, marketing, or the like. Seattle area. Agency experience. Familiarity with social media tools, listening platforms, internal operations / community management. User-centric thinker. Client-facing.

Too Much Marketing

Web Social Architecture

I really like David Armano’s Conversation Starter post from earlier this week with predicted trends in social media for next year. In particular, his first point hits on exactly what I think is going to be the key to success for marketers in social media: 1. But the real point Armano is making is spot on. Yikes! What’s a marketer to do?

Vote for the Presentation Youd Most like to See October 15th at ZAAZ

Web Social Architecture

Below are the submissions for our next social media event. Read the descriptions here, and then vote over on our Facebook page. The eight with most votes will be our presenters for 21 Slides! For those not in Seattle, by the way, we are working out details on setting up a webcast for the event. Lessons Learned from LOLcats. One woman. No budget.

October 15th is the Next ZAAZ Social Media Event: 21 Slides

Web Social Architecture

Mark your calendar: Our ongoing series resumes October 15th. And this time, you can participate. Here is the announcement: * What is 21 Slides? 90 minutes. social media presenters. Five minutes each. No more than 21 slides. Add beer. That would be lame. Anyone and everyone is encouraged to submit a topic, subject to a few rules of course: 1.

PPT 2

How Twitter Promotes Quantity to the Detriment of Quality, And Why Twitter Matters Nonetheless

Web Social Architecture

My Twitter experiment was a “successful failure.” I started an experiment a few weeks ago, basically using Twitter differently than I had previously. Until then, I'd only followed people I know personally--friends, family, colleagues, and professional acquaintances. But a couple weeks ago, I decided to try following everyone who follows me. You're.

An Enterprise Social Media Platform Feature List

Web Social Architecture

We did an internal exercise recently that produced a list of the advanced features we think are crucial for a successful enterprise social media platform. Your comments and suggestions are welcome, of course! We also got some help from another longtime friend and colleague of mine, Gary Carlson , an expert on enterprise metadata management. Yahoo!

Death of Email: Not a Minute Too Soon

Web Social Architecture

Email is dead! OK, maybe not yet, but the latest news certainly suggests the end is inevitable: Social networking has now passed email in global use. Here are the highlights (from Nielsen via Mashable): New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. It's a standard.

Innies vs. Outies

Web Social Architecture

A colleague sent this awesome email the other day, from the outer reaches of darkest Portland: I had carrot sticks with and Portland's IxDA group last night. He was *going off* on how ineffective the agency model is for creating and sustaining great, long-term interfaces/software/websites. 17, 2009 You heard it here first. Hell no. Your thoughts?

Leadership in Three Easy Steps

Web Social Architecture

I was on the road a lot in the early and late parts of 2008, which is fortunately not something I have to do a lot most of the time. I am not a fan of business travel. But there's a single note I took during all those road days that sticks with me still. I'd almost say it made it worthwhile. But, let's get real. missed my kids.) Long flight(s).

Real-World Marketing for the Social Web

Web Social Architecture

The great web of human identity and relationship has begun to express itself on the Internet. mean "express" in the same sense as a gene expresses itself as a quality in an organism. Or so I like to think if it: Human expression is the generative force online, technology the raw material. Sure, they're lower-resolution. Which is fine.

Innovative Uses of Portable Content: A New Category of Products and Services?

Web Social Architecture

I realized recently that several of my favorite things on the web have something in common. They're taking content that lives elsewhere and not just mashing it up, but transforming it into something new. But there's also a new opportunity to innovate, beyond viralizing, mashing up, or recontextualizing content. Let me explain. Technology Web 2.0

Medusa and the Evolution of Human Consciousness

Alchemy of Change

A horrifying nightmare leads to a new understanding of the story of Medusa, as metaphor for the evolution of human consciousness. Featured Soul

2016 87

Writing as Giving

Alchemy of Change

We make our writing a gift when it comes from the heart rather than from the ego. Featured Soul

2016 99
2016 99

Is Twitter Where Connections Go to Die? – The Unfollowing Experiment – The Follow-Up

Elsua

Let’s see it…. Now, mind you, this system of #0Following  works for me, and not necessarily for all of you out there. Nothing else. Just fire away!

2016 100

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. prefer to talk to my customers face to face. Customers just complain online.

2016 124

Becoming a Successful Socially Integrated Enterprise – The Long Journey

Elsua

So, let’s see it:   . What’s your purpose?  . Social Computing Guidelines and why you would still need them. Building a solid library of use cases.

2016 83

Mastering the Art of Collaboration Through Conversation

Elsua

 . Can you have too many conversations at work? To quote: . More than anything else, because, if anything, as a knowledge (Web 2.0) At all. Ah-ha!

2016 87

Vanity Killed the Social Media Star

Elsua

And I guess, after all of this time, I am now ready to put together this article to explain why not and what I am doing instead. Yikes! times? You see?

2016 95

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Let’s tame it. What are the Main Features of a Social Media Press Release? Strong visual branding (colours and logos, and header images).

2015 154

Business Models for Global Transformation Networks

Networking Action

What are the business models for Global Action Networks (GANs) – global multi-stakeholder change networks like the Forest Stewardship Council (FSC), Transparency International (TI) and the Global Water Partnership (GWP)? That was the question addressed by a new report for … Net Dev

2016 57

The Illusion of Control

Elsua

that is, the workforce. workers, may have to blame ourselves for that to happen in this Social, Digital Age. It’s not our job to worry about that.

2016 83

The Untold Costs of Social Networking

Elsua

We, human beings, have got an inner urge to wanting to belong to a group, a tribe, a team, a community, a network, you name it. It’s in our genes.

2016 96

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. SMH big data social media. Awesome.

2016 122

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Look no further! August 3rd-5th 2015. Earlybird ends beginning of July. Really? Shares.

2015 143

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Who, what , why etc.

2015 151