Web Social Architecture

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On Blogging

Web Social Architecture

After nearly a year at Razorfish, I’m resuscitating my blog. Because blogging gets me out of the weeds and makes me smarter. In a way, I kind of think blogs are dead. Or more realistically, they’re just not as important as they were 6 or 7 years ago, when self-publishing was a transformative facet of the online experience. Never mind the audience.

St. Paddys Happy Hour at ZAAZ: RSVP

Web Social Architecture

Join the ZAAZ Social Media Team for beer and snacks this Wednesday. Invitation / RSVP here: [link] Beannachtam na Feile Padraig

Crafting a Great Community / Social Media Policy

Web Social Architecture

I've said before that there are three crucial elements of online community policy: Legality, appropriateness, and relevance. What about heli-skiing?

A Tour of ZAAZ

Web Social Architecture

This is kind of fun. The folks over at Drifting Creatives posted a video of our Seattle headquarters, with my colleague Rachel as tour guide.

Social Media Teams: Different on the Agency Side than Internal

Web Social Architecture

Does this sound like a statement of the obvious? Then maybe the corollary is more interesting: I think agencies should do the opposite.

Site Optimization: Lipstick on a Pig?, Or, Bacon and the Theory of Local Maximum

Web Social Architecture

Jason Carmel is a colleague of mine I learn a ton from. Jason is a fairly unflappable guy. He gives me just enough encouragement that I keep going.

Twitter: Trivial. Beautifully So.

Web Social Architecture

I wrote a post a year and a half ago on Twitter in which I identified two types of use for it. And you can take that as a caveat.

Mining the Business Value of the Social Web: Behavioral Metadata

Web Social Architecture

As an information architect, I work with metadata a lot. help define interfaces based on information about the content. What do you think?

Consulting Skills: What Is the Difference Between a Consultant and an Enthusiast?

Web Social Architecture

I feel compelled to add a disclaimer: Long-winded philosophical rant ahead! have a long flight tonight--I'm giving myself permission. See what I mean?

A Conceptual Map: The Mobile Web as a Social Space

Web Social Architecture

And Brian has pretty much convinced me that mobile is, in fact, a huge deal. But I don't think it's a huge deal in quite the obvious way.

My New Adventure

Web Social Architecture

Tomorrow I start a new job at Razorfish, helping with social media in the western region. I'm making a really challenging move from another great agency , a difficult decision that was ultimately really easy.  Three things Razorfish people I talked with said to me that got me excited: "Media is creative.". It's going to be fun

Adios to the Big Z

Web Social Architecture

Today is my last day at one of the best interactive agencies on earth, and to be honest I have mixed feelings about it. Naturally I’m excited about my next move, but that’s for a different post. Today I’m celebrating the people and culture that make ZAAZ a special place to work. If you’re on the job market, try to work at ZAAZ.

ZAAZ Hiring Community Managers

Web Social Architecture

We are looking for community managers / moderators with broad experience interacting with customers online on behalf of brands. Above all else, we need brand-savvy, social media literate, agency-experienced doers. This position will start out on a contract basis and has the potential to move into a full time position. Collaborative. Communicative.

Where to Start? 20 Questions for Corporate Social Media

Web Social Architecture

Our social media engagements typically start with some kind of assessment, with varying degrees of formality and scope. We have an internal list of questions we use to plan these assessments, some of which are more relevant and important for a given engagement than others. Here they are:   1. Typically, the past year, this sense is mainly anecdotal.

P2P 2

Where to Start? 20 Questions for Corporate Social Media

Web Social Architecture

Our social media engagements typically start with some kind of assessment, with varying degrees of formality and scope. We have an internal list of questions we use to plan these assessments, some of which are more relevant and important for a given engagement than others. Here they are:   1. Typically, the past year, this sense is mainly anecdotal.

P2P 2

ZAAZ Needs a Social Media Strategist / Planner / Consultant (Freelance)

Web Social Architecture

We don’t have a formal job description written up yet, but here are the rough outlines: 5-7 years online strategic planning, product management, marketing, or the like. Seattle area. Agency experience. Familiarity with social media tools, listening platforms, internal operations / community management. User-centric thinker. Client-facing.

Too Much Marketing

Web Social Architecture

I really like David Armano’s Conversation Starter post from earlier this week with predicted trends in social media for next year. In particular, his first point hits on exactly what I think is going to be the key to success for marketers in social media: 1. But the real point Armano is making is spot on. Yikes! What’s a marketer to do?

Vote for the Presentation Youd Most like to See October 15th at ZAAZ

Web Social Architecture

Below are the submissions for our next social media event. Read the descriptions here, and then vote over on our Facebook page. The eight with most votes will be our presenters for 21 Slides! For those not in Seattle, by the way, we are working out details on setting up a webcast for the event. Lessons Learned from LOLcats. One woman. No budget.

October 15th is the Next ZAAZ Social Media Event: 21 Slides

Web Social Architecture

Mark your calendar: Our ongoing series resumes October 15th. And this time, you can participate. Here is the announcement: * What is 21 Slides? 90 minutes. social media presenters. Five minutes each. No more than 21 slides. Add beer. That would be lame. Anyone and everyone is encouraged to submit a topic, subject to a few rules of course: 1.

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How Twitter Promotes Quantity to the Detriment of Quality, And Why Twitter Matters Nonetheless

Web Social Architecture

My Twitter experiment was a “successful failure.” I started an experiment a few weeks ago, basically using Twitter differently than I had previously. Until then, I'd only followed people I know personally--friends, family, colleagues, and professional acquaintances. But a couple weeks ago, I decided to try following everyone who follows me. You're.

An Enterprise Social Media Platform Feature List

Web Social Architecture

We did an internal exercise recently that produced a list of the advanced features we think are crucial for a successful enterprise social media platform. Your comments and suggestions are welcome, of course! We also got some help from another longtime friend and colleague of mine, Gary Carlson , an expert on enterprise metadata management. Yahoo!

Death of Email: Not a Minute Too Soon

Web Social Architecture

Email is dead! OK, maybe not yet, but the latest news certainly suggests the end is inevitable: Social networking has now passed email in global use. Here are the highlights (from Nielsen via Mashable): New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. It's a standard.

Innies vs. Outies

Web Social Architecture

A colleague sent this awesome email the other day, from the outer reaches of darkest Portland: I had carrot sticks with and Portland's IxDA group last night. He was *going off* on how ineffective the agency model is for creating and sustaining great, long-term interfaces/software/websites. 17, 2009 You heard it here first. Hell no. Your thoughts?

Leadership in Three Easy Steps

Web Social Architecture

I was on the road a lot in the early and late parts of 2008, which is fortunately not something I have to do a lot most of the time. I am not a fan of business travel. But there's a single note I took during all those road days that sticks with me still. I'd almost say it made it worthwhile. But, let's get real. missed my kids.) Long flight(s).

Real-World Marketing for the Social Web

Web Social Architecture

The great web of human identity and relationship has begun to express itself on the Internet. mean "express" in the same sense as a gene expresses itself as a quality in an organism. Or so I like to think if it: Human expression is the generative force online, technology the raw material. Sure, they're lower-resolution. Which is fine.

Innovative Uses of Portable Content: A New Category of Products and Services?

Web Social Architecture

I realized recently that several of my favorite things on the web have something in common. They're taking content that lives elsewhere and not just mashing it up, but transforming it into something new. But there's also a new opportunity to innovate, beyond viralizing, mashing up, or recontextualizing content. Let me explain. Technology Web 2.0

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. prefer to talk to my customers face to face. Customers just complain online.

2016 122

The Untold Costs of Social Networking

Elsua

We, human beings, have got an inner urge to wanting to belong to a group, a tribe, a team, a community, a network, you name it. It’s in our genes.

2016 83

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. SMH big data social media. Awesome.

2016 123

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Let’s tame it. What are the Main Features of a Social Media Press Release? Strong visual branding (colours and logos, and header images).

2015 146

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Who, what , why etc.

2015 150

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Look no further! August 3rd-5th 2015. Earlybird ends beginning of July. Really? Shares.

2015 137

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth- Social Network Strategy

In this blab session we looked at low cost or free tools for VAs, online businesses and medium size businesses. Schedule multi platform updates.

2015 125

#NRC01PL Personal Learning Assistants

Jenny Connected

Source of image  (see Footnote). She personalized my fitness training. might have to step that up to three times a week. See for example: Bayne, S.

2016 94

Can improv save the world? It can’t make it any worse!

Viv Mcwaters

There seems to be bad news around every corner. Where else might it be used? Tickets are £129 and are available from here.

2016 67

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. Advertising used to be so polite. Well except when it wasn’t. And unusual. Or a Coke.

2014 141

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth- Social Network Strategy

Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner? Follow List.

2014 134

Enterprise 2.0, Where Art Thou?

Elsua

Essentially, what will I continue to blog about? anymore about that topic, as if it was left behind and gone with the wind. Well, not exactly, perhaps.

2015 99

Social Media Online Courses and Training

Laurel Papworth- Social Network Strategy

Shares My online courses are on Udemy  – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Thank you John!

2015 118

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Online course with downloadable documents and videos in December 16 & 17 2014. Please What do you think? Could I say get 8 people? Shares.

2014 121